Lê Thi Mai Allafort
-
Paris, France
Lê Thi Mai is available for work
Proven experience in branding and content strategy in media companies (B2C & B2B) and agencies. Management of significant budgets, content team and outsourcing. Experience in forecasting and strategic planning.Lecturer. People-oriented leader. I combine expertise in content strategy, user-centered brand experience and performance marketing. I am inspired by products and platforms for creators, mainstream and niche internet services. Profile: -Creative
- Brands Lê Thi Mai has worked with
- Ngpa - la Toque
- Naver France/brand
- W&cie - Havas
- Publicis Conseil/content
- Groupe Marie-Claire/web
- Cbs Interactive
- Lê Thi Mai's past titles
- Chief Of Staff
- Brand Strategist
- Marketing Manager
- Head of Content
- Strategist
- Publisher
- Web Intern
Open to relocation
Open to Full-time work
- Permanent Positions
- Hourly Consulting
in Chief (replacement)
Ngpa - la Toque
Mar 2020 - Now
Web editor and replacement of the print editor for a monthly magazine.
●Editorial management (content for professionals - bakery, pastry, chocolate)
●Renewal and enhancement of the brand (logo, base...
Brand Strategist
Oct 2019 - Mar 2020
I assist brands and companies in their brand positioning by focusing on innovation driven marketing:
●Industry data research to develop a strategic plan
●Foresight and strategic planning
●Close col...
Marketing Manager
Naver France/brand
Jan 2019 - Sep 2019
Market research
●Recommendations (podcast, webtoon - digital comic book to scroll)
●Recruitment and management of content creators
/Head of content
W&cie - Havas
Aug 2018 - Jan 2019
As a consultant, I organized and facilitated ideation workshops and content strategies for B2B and B2C brands.
●In charge of providing storytelling and customer experience for Aéroports de Paris.
●W...
strategist
Publicis Conseil/content
Jan 2017 - Aug 2018
As a consultant, I organized and facilitated ideation workshops and content strategies for mainstream brands.
●Editorial recommendations
●Development of an editorial calendar
●Strategic recommendat...
Brand Communication
(Advanced)
Food & Beverage
(Advanced)
Editing for Web
(Advanced)
Campaign Concepts
(Intermediate)
Strategic Account Development
(Advanced)
Writing
(Advanced)
English
Work Proficiency
French
Native
Spanish
Basic
French
Native
Russian
Basic
Not specified.
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