Proven experience in branding and content strategy in media companies (B2C & B2B) and agencies. Management of significant budgets, content team and outsourcing. Experience in forecasting and strategic planning.Lecturer. People-oriented leader. I combine expertise in content strategy, user-centered brand experience and performance marketing. I am inspired by products and platforms for creators, mainstream and niche internet services. Profile: -Creative
Web editor and replacement of the print editor for a monthly magazine. ●Editorial management (content for professionals - bakery, pastry, chocolate) ●Renewal and enhancement of the brand (logo, baseline, editorial direction) ●Deployment of the web content strategy and optimization ●Diversification of branded products ●Content team management (journalists, social media manager) ●Coordination of services (SR, designer, developers, CRM) ●Trade shows, brand events ●Creation of new digital content formats to reinforce the brand ●Launch of a special issue for the 30th anniversary of the brand
Market research ●Recommendations (podcast, webtoon - digital comic book to scroll) ●Recruitment and management of content creators
As a consultant, I organized and facilitated ideation workshops and content strategies for B2B and B2C brands. ●In charge of providing storytelling and customer experience for Aéroports de Paris. ●Wrote part of the manifesto for Amundi and its ESG positioning, the white paper for RTE. ●Organized interviews with Grant Thornton consultants to manage the self branding operation on their social media.
As a consultant, I organized and facilitated ideation workshops and content strategies for mainstream brands. ●Editorial recommendations ●Development of an editorial calendar ●Strategic recommendations on the place of content in a market-place and e commerce ●Social editorial management (Instagram) ●CRM recommendations ●Recommendations for commercial highlights (UX and content) ●Newsletter template creation and content management
Head of Brand content strategy for the digital transformation. ●Content management, editorial calendar and team supervision. ●Development of content marketing. ●Recruiting influencers and setting up events and special operations. ●Social media expertise, community animation and brand communication management. ●SEO, SMO, SEM, SEA strategy. ●Editorial and commercial marketing ●Development of digital formats (UX/UI, video, visual content)
Management of the Goosto.fr website ●Improvement and enhancement of the content ●Video reports ●Site migration ●Brand strategy ㅡ