Lê Thi Mai Allafort



Lê Thi Mai Allafort

Content Marketing Strategist

Current Location

Paris, France

Lê Thi Mai is available for work

Proven experience in branding and content strategy in media companies (B2C & B2B) and agencies. Management of significant budgets, content team and outsourcing. Experience in forecasting and strategic planning.Lecturer. People-oriented leader. I combine expertise in content strategy, user-centered brand experience and performance marketing. I am inspired by products and platforms for creators, mainstream and niche internet services. Profile: -Creative

  • Brands Lê Thi Mai has worked with
    • Ngpa - la Toque
    • Naver France/brand
    • W&cie - Havas
    • Publicis Conseil/content
    • Groupe Marie-Claire/web
    • Cbs Interactive
  • Lê Thi Mai's past titles
    • Chief Of Staff
    • Brand Strategist
    • Marketing Manager
    • Head of Content
    • Strategist
    • Publisher
    • Web Intern
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Hourly Consulting

in Chief (replacement)

Ngpa - la Toque

Mar 2020 - Now

Web editor and replacement of the print editor for a monthly magazine.
●Editorial management (content for professionals - bakery, pastry, chocolate)
●Renewal and enhancement of the brand (logo, base...

Brand Strategist

Oct 2019 - Mar 2020

I assist brands and companies in their brand positioning by focusing on innovation driven marketing:
●Industry data research to develop a strategic plan
●Foresight and strategic planning
●Close col...

Marketing Manager

Naver France/brand

Jan 2019 - Sep 2019

Market research
●Recommendations (podcast, webtoon - digital comic book to scroll)
●Recruitment and management of content creators

/Head of content

W&cie - Havas

Aug 2018 - Jan 2019

As a consultant, I organized and facilitated ideation workshops and content strategies for B2B and B2C brands.
●In charge of providing storytelling and customer experience for Aéroports de Paris.


Publicis Conseil/content

Jan 2017 - Aug 2018

As a consultant, I organized and facilitated ideation workshops and content strategies for mainstream brands.
●Editorial recommendations
●Development of an editorial calendar
●Strategic recommendat...

  • Brand Communication


  • Food & Beverage


  • Editing for Web


  • Campaign Concepts


  • Strategic Account Development


  • Writing



Work Proficiency









Not specified.

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