7 years related web marketing/e-commerce business experience.
Online acquisition levers management to increase trafic & new customers through Branded & ROI campaigns.
In-depth understanding of digital industry.
Analytical, strategic and creative thinking in order to manage revenue goals while staying ahead of industry and channel trends.
Open to relocation
Open to Full-time work
Online Acquisition Manager
Jan 2016 - Nov 2021
Online Traffic & Acquisition Manager - Dr Pierre RICAUD FR & Western Europe
• Drive the online traffic and new customers acquisition strategy on FR/OE websites
• Drive the acquisition strategy on p...
Social Media Advertising
Dentsu Aegis Network
Nov 2014 - May 2015
• Social Media campaigns management.
- Implement, monitor and optimize campaigns launched on Facebook / Twitter / LinkedIn platforms on a performance basis
- Follow main KPIs on a daily basis
Search Engine Advertising
Jan 2014 - Nov 2014
• SEA / YouTube campaign management.
- Implement, monitor and optimize campaigns launched on Adwords / Yahoo Bing / Youtube platforms on a performance basis
- Coordinate Loc...
Marketing Project Manager
Groupe Altice Media
Oct 2012 - Oct 2013
• Audience Analysis (ONE ; OJD-DFP ; Prémium).
- Draw internal analysis.
- Update and enhance group commercial pitch.
- Define optimization strategy (use policy ; database qualification...
Assistant Media Planner
Feb 2011 - Aug 2011
• Média Planning (TV ; Press ; Cinema ; OOH)
- Reflexions about media opportunities for all departments (RTW; beauty&fragrance; watchmaking)
- Monitor cross-media campaigns planning
- Coordinate ...
Online Strategy & Communication
2014 to 2014
Université Panthéon Assas (Paris II)
Master 2 Marketing & Communication des Entreprises
2012 to 2013
Sciences Po Aix en Provence
Master 2 Information & Communication Institutionelle
2006 to 2011