Pierrick LEYDET



Pierrick LEYDET

Digital marketing & Communication

Current Location

Paris, FR

Pierrick is available for work

7 years related web marketing/e-commerce business experience.
Online acquisition levers management to increase trafic & new customers through Branded & ROI campaigns.
In-depth understanding of digital industry.
Analytical, strategic and creative thinking in order to manage revenue goals while staying ahead of industry and channel trends.

  • Brands Pierrick has worked with
    • Groupe Rocher
    • Dentsu Aegis Network
    • Omnicom
    • Groupe Altice Media
    • CHANEL
    • Ambassade de France, Service Culturel
  • Pierrick's past titles
    • Online Operations Manager
    • Social Media Manager
    • Senior Search Engine Optimization
    • Marketing Project Manager
    • Assistant Media Planner
    • Cultural Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Online Acquisition Manager

Groupe Rocher

Jan 2016 - Nov 2021

Online Traffic & Acquisition Manager - Dr Pierre RICAUD FR & Western Europe

• Drive the online traffic and new customers acquisition strategy on FR/OE websites

• Drive the acquisition strategy on p...

Social Media Advertising

Dentsu Aegis Network

Nov 2014 - May 2015

• Social Media campaigns management.
- Implement, monitor and optimize campaigns launched on Facebook / Twitter / LinkedIn platforms on a performance basis
- Follow main KPIs on a daily basis

• ...

Search Engine Advertising


Jan 2014 - Nov 2014

• SEA / YouTube campaign management.
(Nissan France/Europe)
- Implement, monitor and optimize campaigns launched on Adwords / Yahoo Bing / Youtube platforms on a performance basis
- Coordinate Loc...

Marketing Project Manager

Groupe Altice Media

Oct 2012 - Oct 2013

• Audience Analysis (ONE ; OJD-DFP ; Prémium).
- Draw internal analysis.
- Update and enhance group commercial pitch.

- Define optimization strategy (use policy ; database qualification...

Assistant Media Planner


Feb 2011 - Aug 2011

• Média Planning (TV ; Press ; Cinema ; OOH)
- Reflexions about media opportunities for all departments (RTW; beauty&fragrance; watchmaking)
- Monitor cross-media campaigns planning
- Coordinate ...

  • Digital Business


  • Marketing Campaigns


  • Social Advertising


  • Search Advertising


  • E-commerce


  • Google Analytics




Média Institute

Online Strategy & Communication

2014 to 2014

Université Panthéon Assas (Paris II)

Master 2 Marketing & Communication des Entreprises

2012 to 2013

Sciences Po Aix en Provence

Master 2 Information & Communication Institutionelle

2006 to 2011

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