Pierrick LEYDET
-
7 years related web marketing/e-commerce business experience.
Online acquisition levers management to increase trafic & new customers through Branded & ROI campaigns.
In-depth understanding of digital industry.
Analytical, strategic and creative thinking in order to manage revenue goals while staying ahead of industry and channel trends.
- Brands Pierrick has worked with
- Groupe Rocher
- Dentsu Aegis Network
- Omnicom
- Groupe Altice Media
- CHANEL
- Ambassade de France, Service Culturel
- Pierrick's past titles
- Online Operations Manager
- Social Media Manager
- Senior Search Engine Optimization
- Marketing Project Manager
- Assistant Media Planner
- Cultural Manager
Open to relocation
Open to Full-time work
- Permanent Positions
Online Acquisition Manager
Groupe Rocher
Jan 2016 - Nov 2021
Online Traffic & Acquisition Manager - Dr Pierre RICAUD FR & Western Europe
• Drive the online traffic and new customers acquisition strategy on FR/OE websites
• Drive the acquisition strategy on p...
Social Media Advertising
Dentsu Aegis Network
Nov 2014 - May 2015
• Social Media campaigns management.
- Implement, monitor and optimize campaigns launched on Facebook / Twitter / LinkedIn platforms on a performance basis
- Follow main KPIs on a daily basis
• ...
Search Engine Advertising
Omnicom
Jan 2014 - Nov 2014
• SEA / YouTube campaign management.
(Nissan France/Europe)
- Implement, monitor and optimize campaigns launched on Adwords / Yahoo Bing / Youtube platforms on a performance basis
- Coordinate Loc...
Marketing Project Manager
Groupe Altice Media
Oct 2012 - Oct 2013
• Audience Analysis (ONE ; OJD-DFP ; Prémium).
- Draw internal analysis.
- Update and enhance group commercial pitch.
• CRM
- Define optimization strategy (use policy ; database qualification...
Assistant Media Planner
CHANEL
Feb 2011 - Aug 2011
• Média Planning (TV ; Press ; Cinema ; OOH)
- Reflexions about media opportunities for all departments (RTW; beauty&fragrance; watchmaking)
- Monitor cross-media campaigns planning
- Coordinate ...
Digital Business
(Advanced)
Marketing Campaigns
(Advanced)
Social Advertising
(Advanced)
Search Advertising
(Advanced)
E-commerce
(Advanced)
Google Analytics
(Advanced)
Français
Anglais
Média Institute
Online Strategy & Communication
2014 to 2014
Université Panthéon Assas (Paris II)
Master 2 Marketing & Communication des Entreprises
2012 to 2013
Sciences Po Aix en Provence
Master 2 Information & Communication Institutionelle
2006 to 2011
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