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Pierrick Leydet

Digital marketing & Communication
About

7 years related web marketing/e-commerce business experience. Online acquisition levers management to increase trafic & new customers through Branded & ROI campaigns. In-depth understanding of digital industry. Analytical, strategic and creative thinking in order to manage revenue goals while staying ahead of industry and channel trends.

Previous Brands
Groupe Rocher
Dentsu Aegis Network
Omnicom
Groupe Altice Media
CHANEL
Ambassade de France, Service Culturel
Work Experience
Online Acquisition Manager
Jan ‘16 - Nov ‘21
Groupe Rocher

Online Traffic & Acquisition Manager - Dr Pierre RICAUD FR & Western Europe • Drive the online traffic and new customers acquisition strategy on FR/OE websites • Drive the acquisition strategy on performance basis (SEA, RTB/Display, Affiliates, Retargeting, Social Advertising, Native Advertising, Emailing marketing, Partnerships) - Paid campaigns across all platforms desktop and mobile - Attribution/contribution measurement (Easyence) - Media efficiency measurement : Visibility / Brand Safety / Fraud (Adloox) - Optimization of the related elements (tracking, landing pages, UX, A/B Testing) • Drive partners according to the set budget, goals and KPIs with an ROI approach. • Drive SEO strategy to increase organic traffic • Website analytics (Google Analytics) - Analyse and optimize campaigns/site performance and UX to drive conversion • Drive internal and external partners to develop a strong and unique brand identity to attract new customers • Team management (3 CDI / 3 interns) Voir moins

Social Media Advertising
Nov ‘14 - May ‘15
Dentsu Aegis Network

• Social Media campaigns management. - Implement, monitor and optimize campaigns launched on Facebook / Twitter / LinkedIn platforms on a performance basis - Follow main KPIs on a daily basis • Recommendations and reporting analysis. • Pitch ideas about optimizations and e-business issues. • Competitors and business monitoring.

Search Engine Advertising
Jan ‘14 - Nov ‘14
Omnicom

• SEA / YouTube campaign management. (Nissan France/Europe) - Implement, monitor and optimize campaigns launched on Adwords / Yahoo Bing / Youtube platforms on a performance basis - Coordinate Local and International SEA strategy - Follow main KPIs on a daily basis • Recommendations and reporting analysis. • Pitch ideas about optimizations and e-business issues. • Competitors and business monitoring.

Marketing Project Manager
Oct ‘12 - Oct ‘13
Groupe Altice Media

• Audience Analysis (ONE ; OJD-DFP ; Prémium). - Draw internal analysis. - Update and enhance group commercial pitch. • CRM - Define optimization strategy (use policy ; database qualification). - Monitor and optimize client manager teams campaigns. - Recommendations and reporting analysis. • Survey monitoring on subscribers database (Studio Ciné Live new print formula ; L’Entreprise new digital formula). • Competitors and business monitoring. - Run internal blog and newsletter. Voir moins

Assistant Media Planner
Feb ‘11 - Aug ‘11
CHANEL

• Média Planning (TV ; Press ; Cinema ; OOH) - Reflexions about media opportunities for all departments (RTW; beauty&fragrance; watchmaking) - Monitor cross-media campaigns planning - Coordinate the different stakeholders : Brand/Agency/Medias - Competitors and business monitoring • Monitor Media relations • Monitor Press Kit

Assistant Cultural Project Manager
Oct ‘08 - Jun ‘09
Ambassade de France, Service Culturel

• Monitor French Literature events and conferences. - Book Launch ; Youth Festival • Logistic, operational and financial monitoring. • Public and Press relations.

Languages
Français
Anglais
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
Média Institute
‘14 - ‘14
Online Strategy & Communication
Université Panthéon Assas (Paris II)
‘12 - ‘13
Master 2 Marketing & Communication des Entreprises
Sciences Po Aix en Provence
‘06 - ‘11
Master 2 Information & Communication Institutionelle
Paris, France