Ermir Shkalla

I've spent the last decade or so helping fashion, lifestyle, and home brands sell more online, first in-house, and more recently as co-founder of Digitox. At Digitox, I lead e-commerce and performance marketing for 15+ brands, including Sunnamusk, PureGym, Jucce and TLC Sports. That's Shopify builds, Klaviyo CRM, paid media on Meta, Google and TikTok, and it's pushed online revenue up by as much as 120% year-on-year for clients, with ROAS improvements of 3.5x to 6x. Before the agency became the main focus, I ran e-commerce in-house for streetwear labels Boy London and Criminal Damage, including building a custom shopping app for both, and for premium home brand Industville. Merchandising, Shopify Plus, CRM, paid media, reporting. All of it sat with me. I started out in photography and content production, and that background still shows up in how I work. I care as much about how a store looks and feels as I do about how it converts. Open to in-house e-commerce leadership roles. If you're building something in fashion, lifestyle or DTC retail, I'd like to hear about it.