🚀 Luxury & Premium FMCG Brand Growth | Digital Marketing | E-Commerce & Consumer Engagement With nearly two decades of experience across Luxury Fashion, Premium Wines & Spirits, and Lifestyle industries, I specialize in Brand Strategy, Digital Marketing and Consumer Engagement. My expertise bridges strategic acumen with creative innovation, delivering high-impact brand growth and consumer desirability through digital-first solutions. 🔹 Digital & Brand Transformation – Successfully launched DTC platforms and CRM strategies for global brands, leading digital acceleration and customer retention. 🔹 Consumer Engagement & Storytelling – Passionate about crafting compelling brand narratives, ensuring seamless omnichannel experiences and data-driven personalization. 🔹 E-Commerce & Growth Strategy – Scaled online and retail experiences at Bacardi, Clos19 (LVMH), and Nyetimber, optimizing performance marketing, UX, and CRM. 🔹 Leadership & Global Expertise – Built and led high-performing, cross-functional teams across Europe, the U.S., and the Middle East, driving collaboration and innovation. A hands-on leader, I thrive on transforming premium and luxury brands into modern icons, seamlessly bridging heritage with cutting-edge digital innovation. Whether launching new digital channels, refining customer journeys, or scaling e-commerce solutions globally, my approach is always rooted in consumer insight and storytelling. 💡 Beyond Business: I am an advocate for diversity, inclusion, and purposeful brand evolution. Having lived and worked across the U.K., France, the Middle East and beyond, I bring a global mindset and deep market expertise. 🎓 Credentials & Highlights: ✅ MSc in Management, ESSEC Business School (LVMH Chair member) ✅ INSEAD Certificate – Driving Digital Marketing Strategy ✅ Led the global launch of Clos19 by LVMH, pioneering luxury e-commerce ✅ Strategic advisor & investor in emerging luxury brands Passionate about art, emerging talent, and the next wave of innovation in luxury. Always open to discussions on brand transformation, digital acceleration, and cross-industry collaboration.
• Advising on luxury customer journey optimization across retail, ecommerce, and pop-up stores. • Developing brand initiatives to accelerate customer recruitment and retention during peak periods.
Led the launch of Bacardi's Direct-to-Consumer channel: • Spearheaded the launch of the D2C channel for premium brands, integrating it into the digital ecosystem. • Led global webstore rollouts with a templated Shopify Plus platform, launching five stores within months. • Enhanced consumer engagement through tailored CRM strategies and targeted campaigns, driving higher conversion rates. Brand D2C Webshops: https://boutique.stgermainliqueur.fr/ https://shop.bacardi.com/ https://shop.bombaysapphire.com/
Review existing Digital Marketing, E-Commerce & CRM strategy to align Brand and commercial objectives.
Working with Founder and Designer, Alexia Karides, to launch and communicate on the YSSO jewellery brand.
Built and established the identity and luxury positioning of a new LVMH brand and Lifestyle E-retailer, Clos19 to define long-term growth of category. Hired and developed a team of 7 people.
Working on Global Moët Hennessy business projects: • E-Commerce launch: Prepared the brand positioning and marketing strategy • CRM Project: Analysis of existing CRM practices throughout Moët Hennessy WW and collaborated with LVMH global team to propose Moët Hennessy strategy. • MH Brand Education: Built Business case including structure and budget proposition to build WW Moët Hennessy Brand education team and presented to executive team.
• Define positioning of collections based on brand strategy, consumer insights, pricing and competition trends. • Oversee forecasts and sales.
In charge of the following Leather Goods categories: • Women's Rare & Exceptional • Women's Fashion Leather Goods • Men's leather goods • Travel Leader in Merchandising team to study competition.
In charge of the following Leather Goods categories: : • Small Leather Good • Mon Monogram Personalization • Trunks, Hardsided & Special orders
Participated in the launch of Krug Clos d'Ambonnay, « Krug is in the Air » communication project and « Krug Moon night » nightlife activation.
Marketing Executive Board: Presenting services and research findings to clients and organizing global executive peer to peer networking events.
Internship: Analyst in Corporate Finance Team – Project financing / Structured Finance