Giuseppina Fontana
With 15 years’ luxury retail experience across Europe and the Middle East, I excel in sales, merchandising and team leadership for top brands such as Bottega Veneta, Hermès and Dior. Fluent in Italian, English and French, I thrive in dynamic environments and adapt quickly to evolving shop floor needs.
I am responsible for the merchandising strategy for Shoes and Leather goods across Europe area. At this stage, I manage a team of 8 people and report directly to the Emea President. I work closely with the North Europe and the South Europe GM, their area managers and cover a scope of 75 stores.
in Dubai (UAE) – €40 M turnover, 100 employees. Reporting to Middle East General manager and Emea General Merchandising manager. LATEST ACHIEVEMENTS: -Sales increase of +10% in the first semester 2020 (during pandemic). -2 Middle Eastern locations rank in the Top 5 Worldwide DOS doors in first semester 2020. -Develop a community of 10 people as "In - store" Merchandising specialists. Reinforce their skills in product training and dashboard analysis. As result, sales of RTW double up in the first 2 months after the launch of the project (Sept-Oct 2020). -Buy-back of a regional online platform (end 2019) which, in six months, accounts between the Top 10 World Wide stores. This achievement is the consequence of a renewed product offer, a strict collaboration with the Marketing team to design the campaign integration and a customers' journey optimized throughout insights. Of course, we worked together as a team and we adapted fast to the new challenge. -Tailor make of several merchandising projects, out of which a special capsule composed by 100 long SKU, which sold out at 65% sell-through in value (2019). MAIN RESPONSIBILITIES: •Support, lead and manage the local merchandising team in all categories (Leather goods, RTW, Shoes and other accessories), in order to drive growth. Coordinate the buying strategy between the local team and central buying in HQ.
Responsible for the merchandising of Fashion lines, such as Women and Men shoes, Women and Men RTW and Leather good for the Middle Eastern region (UAE, Bahrein, Kuwait and Qatar). Elevate the Sales advisors styling expertise and work on Retail Kips.
Responsible for the Leather Goods and Fashion Accessories (8 product lines out of 18). Coordinate the opening of three stores in Middle East and key player to create an offer adapted to the local demand.
- €60 M turnover, 150 employees. Reporting to Middle East Merchandising Director.
up a new cross-departmental system of deliveries in order to display complete looks in stores, improve VM and additional sales.
to the Sales Manager. Manage a small customer's portfolio (franchisees, retailers, major chains). Sell in the wholesales showroom and improve connection between customers and the brand.