Student of the PGE program at IESEG School of Management I have been passionate about the fashion and luxury sector from a young age. I have a strong artistic sensibility that I translate through my drawings or regular visits to museums. For many years, I have wanted to work in the e-commerce and digital marketing sector. Along with my studies, I worked́ for Isabel Marant, a French luxury brand, as a sales consultant for 3 years. This experience allowed me not only to acquire a luxury vision (Retail is Detail) but also to acquire a strong relational capacity in contact with an international clientele. I am currently doing an internship as an assistant e-commerce product owner for the L’Occitane group. I also did an internship as an e-commerce project manager assistant. In close collaboration with the e-commerce project manager, I participate in the management and the follow-up of the projects of the sites. I also did a 6-month internship as an e-commerce assistant at DIM. I have good digital knowledge from E-merchandising to the implementation of A/B tests, SEO, SEA as well as software such as Sales Force, PIM Quable, A/B Tasty, Qualifio, Jira, Google Analytics... I will be perfectly prepared to join your team and become one of your talents in order to continue to grow alongside your company. I am looking for new opportunities starting from July 2023.
• Support the Product Manager of the Salesforce Commerce Cloud team in building the next platform evolutions • Follow key indicators to identify new opportunities using Google Analytics or ContentSquare • Audit and support key markets to adopt the e-commerce features available in Salesforce Commerce Cloud • Communicate new features and share best practices across markets • Write user stories and guides for new features and improvements • Ensure data quality and update product catalog on PIM (Product Information Management) platform and Salesforce Commerce Cloud product catalog • Adhoc tasks such as assisting with testing or supporting Ab test deployments Weniger anzeigen
Within the LVMH group and the Berluti house in the e-Commerce team in charge of the various international sites which propose a catalog for men I was responsible for: • The management of e-Commerce projects with the different external services: o Cross Border, opening of 18 new countries on the e-commerce site in collaboration with Global-e. o SOM Japan, implementation of Sales Force order management system for the Japanese market. o Cash on Delivery, implementation of the cash on delivery service with Yamato for the Japanese market. o One Stock Europe, Implementation of a unified inventory for the European market. o 3DS V2, implementation of the 3DS V2 mechanism to achieve strong authentication in compliance with PSD2 and new payment methods (Paypal express, Line pay, Paypay ect) in collaboration with Cybersource. • Monitoring and optimization of the user experience: implementation and monitoring of UX/UI design, SEO and Web performance recommendations. • Analysis of the different performance indicators: elaboration of weekly and monthly reports on the performance of the site and monitoring of the different dashboards. • Implementation of A/B tests: Proposal, follow-up and testing of A/B tests on the site with A/B tasty and the optimization lab. Weniger anzeigen
Within the e-Commerce team in charge of the various international websites of the Hanes group (dim.fr, dim.es, dim.com, playtex.fr, Playtex.it, playtex.co.uk, Playtex.eu) which offer a catalog for men, women, children, and babies of underwear and footwear, I was responsible for: • Collection: Online publication of the sales catalog in collaboration with the Marketing France and International Development team (product descriptions, prices, photos). • Site animation: Participation from an operational point of view, in the implementation of the site animation plan, from briefs to deployment, including the optimizations necessary to increase the conversion rate. • Brand content: Development of writing and creation briefs to enrich the content pages of the website. • Web marketing: Participation in the preparation and integration of e-mails, in the configuration of promotional campaigns on the site, as well as in the analysis of KPIs. • E-commerce platform: Internal search engine optimization, implementation of A / B tests, as well as SEO recommendations and merchandising optimization on sites. • Competitive intelligence: Development of improvements to be made via competitive intelligence and frequent benchmarks aimed at improving the customer experience and brand content (newsletter, features, content, promotions). • Miscellaneous: Organization of seasonal shootings for all categories and brands. Weniger anzeigen
Key Activities: • Customer Advice • Merchandising • CRM Software • Stock Management