Reza Hoss

Opened and lead the brand’s global flagship, owning every operation from pre-opening and launch through daily trading, including stock control, deliveries, compliance and pristine visual standards. Own the full P&L and commercial plan, driving sales and profitability through KPI management, data insight and disciplined cost and stock control; analyse trading trends weekly and report to HQ and UK regional leadership. Achieved sales target for two consecutive quarters, surpassing budget by £100K; the added cash flow funded 4 new hires, growing the team to 15. Sustained the highest conversion of 21% for 7 months running: #1 in the UK region and 3rd globally across 110 stores. Rolled out the first high-end luxury service style at Jermyn Street, covering the full client journey from greeting and presenting to packing and aftersales service, including the VIC and VIP client system. Designed, implemented and rolled out the UK region’s first Smart Operations Briefing at the Jermyn Street opening, working closely with the UK Director and the Head of IT. Introduced paperless operations, including digital repair logging and daily huddle tools, giving the team one live view of trading, stock, repairs and priorities. Recruit, train and motivate a high-performing team aligned with brand values, with regular coaching in clienteling, styling and service excellence, delivering consistently top conversion, ATV and UPT across the Australia and EU district. Build lasting relationships with key clients and VIPs, set the tone for personalised, story-driven service rooted in brand heritage and craftsmanship, and lead CRM strategy so every team member builds a client portfolio while I grow my own network of loyal clients. Organise in-store events, private appointments and local partnerships around Jermyn Street that elevate brand visibility and client loyalty

Owned £20M P&L, driving profit improvements through cost control and strategic commercial planning. Led 60-person multi-division team, fostering a high-performance culture aligned with service standards. Delivered +20% YoY/LFL sales growth via enhanced service behaviors and client engagement. Implemented talent development programs, coaching, and succession planning to boost internal promotions. Ensured operational excellence with strong stock accuracy and improved product flow.

Led International & Contemporary Menswear division at Harrods, managing 65-member sales team to achieve £14M annual turnover. Directed 12 Brand Managers, enhancing relationships with 30 concession stakeholders to maximize commercial performance. Championed onboarding and development of new management, ensuring rapid integration and sustained productivity. Designed and executed tailored training programs for 120 team members, boosting product knowledge and KPI performance. Cultivated VIP client relationships through exclusive events, generating significant incremental revenue.

Led optimization of UK/EU flagship operations, achieving annual revenue over £2.2M. Managed development of high-performing team of 38 across 5,000 sq. ft. retail space. Supported hiring, training, and onboarding for new London locations as Support Manager. Established key performance metrics, ranking top in conversion rates and sales. Spearheaded training initiatives, increasing customer satisfaction by 50% and driving 40% LFL growth.

Launched and managed 3 flagship stores in Covent Garden, Regent Street, and Spitalfields, achieving total revenue of £2 million. Led diverse team of 35, including Assistant Managers and Optometrists, enhancing customer engagement and sales performance. Implemented strategic sales initiatives, increasing conversion rates from 12% to 17% within a year. Developed tailored training programs, improving product knowledge and customer interactions. Monitored inventory levels, ensuring optimal stock availability and minimizing losses through effective stock control measures.

Oversaw launch and operation of two integrated retail sites, achieving £1.3 million sales target with 5% year-over-year growth. Led 17-member team in establishing dual-site presence in Coal Drops Yard, ensuring seamless setup and operations. Managed key KPIs, driving performance through targeted training programs and strategic promotional initiatives. Implemented weekly stock checks to ensure product availability and optimize sales potential. Developed and executed customer engagement strategies to enhance shopping experience and increase client loyalty.

Directed operations for flagship retail store (Debenhams), overseeing a team of 40 and driving £1.2 million in weekly sales revenue. Surpassed KPI performance targets by optimizing metrics such as UPT, ATV, and conversion rate while controlling labor costs. Collaborated with marketing and development teams to launch promotional campaigns, boosting both UPT and ATV. Implemented recruitment and training programs to enhance team development and retention, ensuring compliance with health & safety standards. Analyzed sales trends and customer feedback to refine product offerings and improve customer experience.

Directed daily retail operations, focusing on staffing, training, sales, visual merchandising, and financial reporting. Exceeded sales targets through proactive customer engagement and team performance monitoring. Managed P&L responsibilities, optimizing controllable costs to enhance profitability. Developed and implemented CRM initiatives to strengthen customer relationships and boost brand loyalty. Maintained precise inventory levels through diligent stock management practices.