A freelance creative copywriter & fashion / lifestyle journalist with over 8 years of experience, I co-founded The Foresight Forum because I identified a dearth of intelligent copy that could help fashion & lifestyle businesses survive and thrive in an incredibly competitive climate.

Apart from helping businesses better understand their customers, I also consult with fashion brands to help them craft their unique stories. This includes but is not limited to, naming the brand, articulating the tone of voice as well as writing key messaging and branded tag lines that bring the brand to life. In addition to other freelance copywriting including website copy, blog posts, newsletters, social copy, press releases and internal corporate communication.

I have a natural flair for writing and my forté lies in creating engaging SEO friendly copy that improves website traffic and visibility. I take pride in writing in a conversational, up-beat style that instantly engages with the reader yet communicates the message clearly and cohesively across all platforms. In my spare time, I enjoy writing news articles, interview based features, trend driven features, catwalk reports, 'how to's' and shopping guides.