A freelance creative copywriter & fashion / lifestyle journalist with over 8 years of experience, I co-founded The Foresight Forum because I identified a dearth of intelligent copy that could help fashion & lifestyle businesses survive and thrive in an incredibly competitive climate.
Apart from helping businesses better understand their customers, I also consult with fashion brands to help them craft their unique stories. This includes but is not limited to, naming the brand, articulating the tone of voice as well as writing key messaging and branded tag lines that bring the brand to life. In addition to other freelance copywriting including website copy, blog posts, newsletters, social copy, press releases and internal corporate communication.
I have a natural flair for writing and my forté lies in creating engaging SEO friendly copy that improves website traffic and visibility. I take pride in writing in a conversational, up-beat style that instantly engages with the reader yet communicates the message clearly and cohesively across all platforms. In my spare time, I enjoy writing news articles, interview based features, trend driven features, catwalk reports, 'how to's' and shopping guides.
To be discussed
Open to Part-time work
Trend Forecaster | Cultural Strategist
Oct 2020 - Present
The Foresight Forum is a trend forecasting, consumer insights, strategic consultancy. We provide trend reports and consulting services to help brands strategise and prepare for the future.
Fashion Features Writer
Sep 2021 - Mar 2022
Was responsible for all research, editing and writing of the features for the Vogue Closet section of the digital website. SEO optimised and keeping in line with current trends, these stories improved...
Freelance Content Writer
Jun 2020 - Dec 2020
- Founding team member for the Adore Me Embrace Me Content Program.
- Overseeing and writing news, analytical and business features.
- Idea generation and writing for conversational and corporate blo...
Content Sales & Brand Partnerships Lead
A Box Of Stories
Mar 2020 - Jun 2020
Copy for newsletters, website, micro-sites & social media. Managing all social media accounts- Instagram, Facebook & Twitter. Organically grew Instagram follower base from 1200 to 4500 in less than 2 ...
Marketing & PR Consultant
Feb 2019 - Aug 2019
Built the brand story, created the press kit from scratch and led outward PR strategies that resulted in a media footprint of over 27 publications with no spend Managed and conceptualised the @ blog t...
Tone Of Voice