A passionate advertising professional experienced in planning and delivering high-performing marketing campaigns. Networks proactively to build tactical business and media relationships. reaches target audiences and achieves revenue goals through focused strategy and planning.
project To complete a study of the Chinese gaming market based on the needs of gaming clubs and plan a co-branding campaign with BMW Collect and compile the development paterns and drivers of the Chinese e-sports market, analyze the present status of the top clubs and case studies of marketing operations, and give assistance for future planning. Investigate the similarities between the two brands, create creative extensions based on "cooperation in competition," and construct integrated online and ofline marketing campaigns such as the tatoo APP and collaborative themed reality shows.