Tega Dafe

Delivered personalised customer service within a high-traffic Selfridges pop-up, providing product guidance and styling recommendations. Maintained premium visual merchandising standards in line with the NIKE × SKIMS brand aesthetic. Supported the execution of the launch event, assisting with store operations and customer experience during influencer and media activity. Collaborated with retail and brand teams to ensure smooth store operations during peak campaign periods. Assisted customers with product selection, sizing, and styling, helping drive sales in a fast-paced pop-up retail environment.

Developed and executed a digital campaign supporting the launch of the brand's first e-commerce platform. Created website mock-ups, campaign visuals, and social content aligned with the brand's identity. Directed and produced a campaign shoot, delivering cohesive visual assets for digital and promotional use. Strengthened understanding of brand storytelling across both digital platforms and campaign environments.

Delivered personalised beauty consultations tailored to client needs and routines. Supported in-store activations and product launches through demonstrations and product education. Built product knowledge across REFY, confidently communicating its minimalist, skin-focused approach. Maintained premium visual standards across counters, supporting overall brand presentation. Provided luxury beauty consultations for Hourglass, focusing on complexion and a flawless, natural finish.

Delivered exceptional customer service in a fast-paced fashion retail environment, assisted customers with styling and product recommendations, maintained visual merchandising standards in line with brand guidelines, replenished stock, processed transactions, and supported the team in achieving sales targets while ensuring the store was presented to a high standard.

Supported on-set production for music videos and branded content. Assisted with talent preparation, styling, and set coordination. Contributed to the creation of visual content for digital and promotional use. Facilitated communication across creative and production teams within fast-paced environments.

Supported PR-led brand activations and pop-up events for clients including Nike, TALA, Vaseline, and Gymshark. Assisted with event set-up, branded installations, and styling to ensure alignment with campaign visuals and messaging. Supported on-site event coordination, guest experience, and smooth execution during live activations. Captured and created real-time social content (TikTok & Instagram) to support campaign visibility and digital PR coverage. Worked within fast-paced environments, collaborating with creative, PR, and production teams. this is. a freelance events based role.