Katie Yeh
Strong Luxury Retail Strategist with a specialization in consumer behaviour of marketing and management from LSE. Profound aesthetic with graphic communication design and expert in blending design innovation with market insights to elevate luxury brands. Proven ability to anticipate consumer trends and craft strategic marketing solutions that enhance brand prestige and drive engagement.Fluent in basic English and Chinese.
Created engaging social media content to promote Deliveroo services and expand brand presence within international student communities. Developed creative campaigns to drive app engagement and encourage new customer sign-ups. Represented Deliveroo at on-campus and community events, building brand awareness through direct interaction with target audiences. Collaborated with marketing teams to align content with brand guidelines and campaign objectives. Engaged with community groups to foster partnerships and strengthen diverse audiences.
Created podcast content that expanded the audience base and reinforced company's brand identity. Collaborated with marketing, and production teams to deliver content aligned with brand objectives. Maintaining brand consistency across all visual content on social media. Creating content, photos and publishing email marketing campaigns.
Optimized product visuals and instructions, reducing customer complaints on connection setup by 15%. Ensured seamless communication between marketing campaigns and vendors for consistent messaging. Collaborated with international and mainland China creative teams to launch new products. Managed online campaigns, promotions, and e-commerce platform content, improving engagement rates.
Produced marketing content and videos, increasing traffic by 70%. Developed creative media ideas aligned with target audiences and objectives. Collaborated with cross-functional teams on strategy, shot planning, and execution of creative concepts.
Developed creative media ideas aligned with target audiences and objectives. Creating resulted in 3 distinct stylistic portrayals within a singular production timeline. Proficiency in communication facilitated cross-professional collaboration, promptly creative concepts.
Katie (Chia-Yen) is an active girl and worked with us for a while. She is full of creativity and always helps others during the work, we really enjoy work with her.