Maxine Groucutt

I have 25 years experience in visual merchandising within the retail sector. Working across various brands including Department store, luxury/premium, mid market and high street brands. My roles chronologically include Director at Maxine Groucutt Consultancy. Visual Director, Prada. Head of brand and creative, Liberty, London. Visual merchandiser, display and interior design manager and visual merchandising and communications assistant. I have worked across all categories in my career. These include Womenswear, Menswear, Beauty, Shoes, Accessories and Jewellery, Home and gift. Skills Brand identity, creative direction, interior architecture, window concepts, store design and production, point of sale concepts, presentation at senior and board level, team training development and management, communication and managing budgets. Best practice, creative direction and quality assurance are at the forefront of all projects. I have 25 years of experience in visual merchandising and store interior design with a strong technical understanding of tools and processes. Achievements Creating a Visual Merchandising consultancy: Working with Manolo Blahnik, Nicholas Kirkwood, Varana, Pandora, Caramel, Tate, Wellcome Collection, Loreal, Sciene. Visual Director at Prada Northern Europe: Pradasphere ih Harrods London Store openings across Northern Europe Liberty, London: Liberty Renaissance. Interior architecture project across womenswear, accessories and jewellery Interior architecture of Carnaby building and Liberty Spa and Private suite interior design. Manolo Blahnik collaboration windows and store interiors project Love/Alexander Wang collaboration windows, interior display and London Fashion week event. Design and installation of regional showrooms Press and marketing events, Ronnie Wood event Paris & London, Manolo Blahnik events schedule. Accolades/Press Time Out best shop awarded consecutively over 2 years UFKT Best store Shopfit award 2010 Feature - Another magazine Christmas top tips - Elle decoration Feature story Christmas 2011 - Telegraph Feature - Red Magazine Street Chic - Vogue.com Britain's next big thing series - BBC2 Treasure seekers series - Sky Liberty of London documentary series - channel 4