My 15 years of experience in the fashion & brand marketing have positioned me for success as a creative strategist, production supervisor, and brand project manager in the apparel, design, and marketing corporate world. I have worked as a brand consultant, content project manager, and wardrobe stylist, and had my own women's Ready-to-Wear collection. I've collaborated, managed, and brought forward the vision of clients and customers, always paying attention to trends, data analysis, sales targets, and customer experience, creating more revenue, clicks, and heightened brand awareness. I understand and move, actually run, with the ever-evolving brand audience. My keen eye for detail and calm curiosity allow me to go above and beyond and adapt to various situations. I have over a decade of experience forming and nurturing retail and wholesale relationships, both as a stylist and as owner of my own wholesale business. As a project manager, I took entire product leadership, cultivated the best environment to grow, and exceeded sales expectations. In all my roles, I've become well-versed in strategic planning and execution and in delivering projects and products under tight timelines and budgets. I thrive on creating and executing product plans while sourcing and procuring materials and equipment needed to produce quality products. I can manage all product development aspects, from conception to commercialization. I am a self-starter, highly motivated, and can work independently and as part of a team. Specialties: adobe photo deluxe, adobe photoshop, art, brand management, cad, color, creative director, customer relations, fashion, focus, forecasting, freelance graphics, French, Italian, Spanish, marketing, microsoft excel, microsoft office, networking, online research, people skills, personnel, presentation skills, public relations, sales, supervisory skills, trade shows, trend, vision, web site production, trends, marketing, merchandising, project management, content creation, KPI reports, Meta, digital marketing, asana, Canva, data analysis, Hubspot, ads manager, CTA, click rate optimization, email marketing, brand strategy, Audience Plus, WhatsApp business, apparel design, fashion production, garment, wardrobe stylist, instagram, Facebook, Pinterest, brand awareness
In My World is a Vlog style docuseries created to discover the difference and similarities between the lives of kids from the same socioeconomic position and age range in different parts of the world. We hope to understand and witness what some experts describe as a time of tremendous brain growth and development for the teen adolescent. We hope to spark conversation, learn, listen and promote inclusion in our generational leaders.
Brand consultant and creative project manager in the fashion and design industries for over five years, playing a crucial role in helping fashion brands develop, maintain, and enhance their brand identity, image, and positioning. I've collaborated, managed, and brought forward the vision of clients and customers; always paying attention to trends, data analysis, sales targets, and customer experience. I understand and move, actually run, with the ever-evolving brand audience. My keen eye for detail and calm curiosity, allows me to go above and beyond and adapt to various situations. Collaboration with fashion brands to define their brand identity, mission, aesthetic, and unique selling environment and developed a comprehensive brand strategy that outlined short-term and long-term goals. Helping establish guidelines for brand usage across various media. Ability to plan and execute marketing campaigns and promotional strategies to increase brand visibility. Creating and managing product plans while sourcing and procuring materials and equipment needed to produce quality products. SKILLS- Experience in initiating, establishing, implementing and managing impactful creative projects collaboratively with all departments, across all platforms. Skilled in managing flow of projects with both internal and outside vendors. Proficient in planning, budgeting and executing product launches Strong project management skills, including daily logistics, creator timelines, budget, content creation, stakeholder meetings, and market data analysis Keen eye for detail and calm curiosity allowing to adapt as demands change On the pulse of the ever-evolving brand audience & viral trends. Clients- Fullscreen, Allora Creative, Johnnie Walker, Palms For Life
Collaborate with Art Director, Director, Photographer and client to create look envisioned for the shoot either editorial, commercial or theatrical. Also able to create props and set design to go with the vision. I am always ready to creative and improvise on set. Able to pull from established and up and coming designers. Keep inventory and log of shoot looks and always remain under budget. Clients include Tide, Lipton, Hard Rock Cafe, Fullscreen, JCPenny, Capitol One, Bertolli, and others.
Created patterns, samples and design specs for all new styles Worked with private label manufacturer to develop line and production in a timely fashion Sourced fabrics and contractors to develop garments Planned and developed line sheets, spec sheets and cutting tickets Managed marketing, public relations and other business activities Created a vision for the collection through design as well as brand identity
Worked with pattern maker and sample maker to develop new styles from sketch or sample Worked with denim manufacturer to develop collection and tech packs Worked with private label manufacturer to develop line and production in a timely manner Sourced fabrics and contractors to develop garments Planned and developed line sheets, spec sheets and cutting tickets Developed design schedule and production plan Managed marketing, public relations and other business activities Set up office and design studio to function properly Hired additional staff to facilitate company's function Developed relationships with oversees production facilities Helped focus company on their true creative aesthetic and brand identity
Designed and produced seven collections per year Analyzed trends, fabrics, colors and silhouettes constantly Worked closely with sales team to see what buyers were looking for Draped, developed patterns, cut and sew to complete samples Sourced and selected fabrics and trim each season Oversaw production seasonally Negotiated with customers and suppliers Planned and developed line sheets, spec sheets and cutting tickets Managed marketing, public relations, finances, and other business activities Managed online store and website Creative director for seasonal photo shoots Develop look books and mailers each season Attended tradeshows and worked with buyers on a one-on-one basis.
Freelance visual merchandiser for a variety of clients and products. Project managed the set up of merchandise, valued in excess of $200,000 in multiple stores. Supervised teams of over 8 people Liaison with district mangers and store personnel
Designed and merchandised a line of knit textiles Trend and color forecasting for each season Headed an art department and sample department Acted as liaison between customer to plan and develop custom designs Interpreted clients requirements into a pattern for knitting Produced sketches and design boards for presentations Produced CAD work for color presentations Always insured project and production was on time Attended trade shows as a delegate for the company Developed a network of business contacts Traveled to Europe twice a year to shop stores and find trends