Creative Director | Visual Storyteller | Brand Strategist For over fifteen years, I’ve been navigating the demanding and captivating world of advertising and visual communication. My journey? A mix of boldness, passion, and an unwavering pursuit of excellence. It all started at BETC, where I discovered the power of storytelling while working on iconic campaigns like Evian Roller Babies. Then came Dentsu, where I sharpened my visual expertise by crafting impactful TV branding for Disney, Mattel, and Adidas. Before long, the call for freedom and creative diversity led me to go freelance. For ten years, I had the privilege of collaborating with top agencies (Publicis Groupe, BETC, McCann, Havas Paris) and crafting campaigns for industry icons like Chanel, Dior, Saint Laurent, LVMH, Louis Vuitton, Microsoft, Nike, Vogue, Vanity Fair, Nespresso, Air France, PSA, BNP Paribas… A decade of high-stakes projects, ambitious challenges, and a creativity that earned me two Cannes Lions Gold awards. I then took on the role of Creative Director at Dagobert, leading campaigns for Hermès, Orange, Société Générale, VINCI, FDJ, SumUp, Jacob Delafon, while managing a talented team of creatives. Brand strategy, art direction, storytelling, content production—every project was an opportunity to push the boundaries of creativity. Today, as Creative Director at Groupe Artea, I am shaping the identity of an innovative company at the crossroads of hospitality, green energy, and sustainable real estate. My mission? Bringing a vision to life, building a strong brand, and engaging audiences through unforgettable experiences. Always seeking new challenges, I believe in creativity that connects, resonates, and transforms. If you share this vision, let’s connect!
As Creative Director at Groupe Artea, I lead the creative strategy and brand identity development across the company’s key sectors: sustainable real estate, hospitality & dining, and renewable energy. My role has been to design and implement strong, cohesive visual identities aligned with the group’s innovative and eco-conscious vision. I oversee the creation of distinctive brands and graphic universes for the group’s projects, working closely with marketing, architectural, and operational teams. My work spans corporate communication, place branding, and experience design, as well as the creation of digital and print visual assets, contributing to the visibility and attractiveness of Artea’s various entities. Key Achievements: ▪︎ Developed and rolled out multiple brand identities for real estate, hospitality, and dining projects ▪︎ Led art direction and creative team supervision to ensure strong visual consistency ▪︎ Designed corporate, editorial, and digital communication materials ▪︎ Collaborated closely with business teams to translate the group’s values into impactful visual and narrative experiences Core Skills: ◆ Branding & Visual Identity Creation ◆ Art Direction & Visual Storytelling ◆ B2B & B2C Communication ◆ Graphic, Digital & Print Design ◆ Creative Project Management & Cross-Disciplinary Coordination
At Dagobert, I led the creative and strategic vision for campaigns for prestigious brands such as Hermès, Orange, Société Générale, FDJ, and many others. As a team leader, I mentored and inspired a group of art directors, motion designers, copywriters, graphic designers, and filmmakers, fostering an innovative and impactful approach. My expertise in storytelling and design allowed me to orchestrate immersive, engaging, and cohesive brand experiences across all channels, with a strong focus on visual excellence and user interaction. Brands: Hermès - Orange - Société Générale - FDJ - Jacob Delafon - VINCI - SumUp - Acova - Big Fernand - Numbr - Fouganza by Decathlon
At Lifestyle-Prod, I played a key role as co-founder, director, and art director. Specializing in corporate and event film production, I collaborated with brands such as Maisons du Monde, eBay, and Amazon. Beyond directing and art direction, I also designed the visual identity of the films, ensuring a refined aesthetic and impactful visual storytelling.
At Un Oeil Sur Tout, I worked as an Art Director and Motion Designer, creating animated content and visual identities for brands such as Volkswagen, Ikea, Peugeot, Dior, and Chanel. My role involved designing dynamic animations and impactful visual experiences, blending storytelling, design, and graphic innovation.
For about a decade as a freelancer, I worked across creative direction, art direction, motion design, and filmmaking, collaborating with leading agencies (Publicis Groupe, BETC, McCann, Havas Paris) and iconic brands such as Armani, Chanel, Cartier, Dior, Saint Laurent, Louis Vuitton, Nike, and Air France. My cross-disciplinary expertise allowed me to conceptualize and produce creative campaigns from ideation to execution, blending storytelling, digital innovation, and high aesthetic standards.
At Dentsu, I worked as an Art Director and Motion Designer, specializing in TV branding for partnerships between broadcasters and advertisers. I also designed dynamic posters, known as “game modules”, for brands such as Disney, Mattel, Adidas, and Philips. Although this experience was relatively short (1 year and 3 months), it was extremely intense, allowing me to develop sharp expertise in animated design and visual communication for both broadcast and digital formats.
I started my career at BETC as a Creative, taking on roles as a Graphic Designer and Assistant Video Editor. I had the opportunity to work on iconic campaigns, including Evian’s famous Roller Babies campaign, as well as projects for Disney and LU. This first experience allowed me to develop a strong understanding of visual storytelling and editing, while refining my design skills and sense of advertising narration.