Experienced Social Media Marketing and communications professional with a passion for creativity and a demonstrated history of success in the consumer services and fashion industries. Skilled in Graphic Design, Project Coordination, Project Management, Canva, and Merchandising. I have recently earned my Bachelor of Arts - BA degree with a focus on Global Communications, Socio-Cultural Anthropology, and Environmental Policy from The American University of Paris. Graduated in Spring 2023. With a Visual Arts diploma from LaGuardia High school in NYC, I have continued to hone my artistic talents in both Visual Arts and Performing Arts. I collaborated on a Silk Scarf collection for an Italian fashion brand and founded a successful Performing Arts Organization at my University. I am actively seeking a marketing job to begin in August/September and look forward to bringing my creative expertise and diverse background to a new opportunity.
Responsibilities mainly with EPSA USA (Innovation) : • Create content and collaborate with design on a variety of marketing materials including, but not limited to, email campaigns, website updates, advertising, merchandising and presentations. • Organize, plan, and facilitate the company’s social media activity with a strategic focus to increase engagement (LinkedIn) • Build prospecting campaign via Linkedin/Emailing to targeted companies and individuals. • Assist with public relations/media efforts in partnership with management. • Support the new hire process and maintenance of company biographies, headshot scheduling, etc. • Facilitate management of the department’s content for company-wide use, offering best practices to increase adoption.
- Participated in a 3-day virtual training program designed for marketers at all levels. Objective: Acquire cutting-edge marketing skills and knowledge in a fun, accessible, and inspiring learning environment. - Contributed to boosting employability for fellow marketers seeking new roles or promotions. - Engaged in sessions led by Girls in Marketing experts and collaborated with industry leaders: --Monday.com --Iconosquare --Reef --Code First Girls - Gained valuable insights into marketing strategies and tactics. - Left the program feeling invigorated and well-prepared to apply newfound marketing expertise. - This experience was a pivotal moment in my career, and I'm excited to apply these lessons to future marketing endeavors.
- Assisted in Nina Ricci's showroom during Paris Fashion Week, providing support and assistance throughout the event. - Supported in showroom preparation, ensuring the space was organized and ready for buyer appointments. Maintained general showroom maintenance, keeping the area clean and presentable at all times. - Welcomed and greeted buyers, checking their appointments and providing exceptional customer service. - Served coffees and beverages to buyers, ensuring their comfort and satisfaction. - Assisted backstage during fashion shows, helping to dress and style models for their runway appearances. - Supported the Sales Team during appointments with buyers, offering assistance and product knowledge. - Maintained visual merchandising standards, ensuring the showroom showcased the luxury fashion items effectively.
Assisted in JW Anderson’s showroom during Paris Fashion Week. Supporting in showroom preparation • General showroom maintenance • Welcoming and greeting buyers (e.g., checking their appointments, serving coffees…) • Assisting backstage (dressing and helping our models, styling) • Supporting our Sales Team during their appointments with buyers • Maintaining visual merchandising standards
Working specifically to create more visibility for the up cycling clothing brand, Sakhi, in Auroville, India, under the Life Education Center (which empowers women of the bio region through vocational training ) . Creating a 2- month social media schedule, creating templates for reels, posts and stories to facilitate their posting once I leave the internship, and making all the posters, banners and publicity for their Pop-Up.
As the Social Media Content Creator for the new AUP Dance Instagram, I played a pivotal role in expanding the team's reach to University students. I actively collaborated with photographers to capture captivating visuals, ensuring high-quality content for our audience. Through strategic outreach efforts, both online and in person, I effectively advertised our dance team, increasing awareness and engagement. Additionally, I took the initiative to create compelling video content, personally handling the entire production process. By leveraging my skills in photography, videography, and storytelling, I successfully grew the Instagram account, fostering a strong connection with our target audience and showcasing the vibrant dance culture at The American University of Paris.
Worked on brand strategies, social media branding, marketing and content creation for Sanders Sounds Instagram account.
I've joined The Kaylia Group, a sustainable luxury fashion brand located in Biella, Italy, under the direction of co-founder, Shannen Kaylia. My position in the internship is to manage and create content for the brand's social media platforms, including Instagram, Facebook, and Linkedin.
My assigned roles within the Organization: - Social Media Manager & Graphic designer for VIVRE. For the Graphic Design aspect of my designated role on the VIVRE board, I have been in charge of creating the logo for the organization, as well as all of the posters and promotional content. Promotional content included: the creation of the “VIVRE_aup” Instagram page and high-frequency posting of stories and publications within the main social media platform. As the Social Media Manager, my task involved those described under Graphic designer as well as content development, scheduling, and creation. The Communications Coordinator and I would meet weekly and decide on what needs to be created and posted by what dates on both Instagram and Linkedin platforms. -Co-captain of the Dance team My role as co-captain of the Dance Team involved attending all sessions Mondays and Thursdays, being the liaison, together with the co-captain, between the athletics department and our dance coach, and eventually reporting our weekly rehearsals for the upcoming 60th anniversary Spring Festival. I worked closely with the multimedia office, the athletics office, as well as maintenance, in order to prepare and inform them of the preparation we needed for the showcase.