Shubhangi Saxena

E-commerce & Digital Marketing at KUJTEN

Ecommerce & Digital Marketing professsional with experience in Fashion & IT industry. Almost 4 years experience in Digital Marketing Ecommerce & Analytics. MBA in Luxury Brand Management; Background in Software engineering with 5 years of experience in IT Industry. Actively looking for long term job opportunities in Ecommerce & Digital Marketing domain in luxury/ fashion industry. ENGLISH NATIVE speaker, intermediate in french. =================================================================== Professionnel du e-commerce et marketing numérique avec une expérience dans les secteurs de la mode et de l'informatique. Près de 4 ans d'expérience dans le marketing digital, E-commerce et l'analyse. MBA en gestion des marques de luxe ; ingénieur logiciel avec 5 ans d'expérience dans l'industrie informatique. Je recherche activement des opportunités d'emploi à long terme dans le domaine du E-commerce et du marketing digital dans l'industrie du luxe et/ou de la mode. Parlant ANGLAIS NATIF, intermédiaire en français. ====================================================================

Previous Brands
HCL Software
Red Hat
Work Experience
Digital Marketing & E-Commerce Manager
Nov ‘19 - Now

French fashion house with exeprtise in cashmere. E-Commerce - operations,sales, update of the products, their availability & visibility on website using wshop, FastMag & WordPress. *launched the brand's website & managed data transfer from one CMS to another.* Online sales - Online growth increased from 300k€ to 900k€ for web. Strategizing - Creating digital strategy for the brand to reach out to more customers. Analytics - Analysing Weekly reports using Google Analytics, FastMag, Magento & Wshop. Social Media - Pushing new content for the brand keeping up with current trends. Communications & Promotions - Creating & managing Promotions & Newsletters. Project Management - Managing deadlines with 3rd party agencies. (SEA, Marketing & CMS agencies) Tools - CMS W-shop, Mailchimp, CMS Magento, Google Analytics, Mailchimp, FastMag, Wordpress, Trello, Google business, photoshop, MS Office, Facebook business Suite

Digital Marketing Manager
Aug ‘18 - Nov ‘19

Website Management - Strategic Branding of the website & its content. Promotions - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Social Media - Maintaining & strategizing social media presence across all digital channels Analytics - Identify trends and insights, and optimize spend and performance based on the insights Market Strategizing - Brainstorm new creative growth strategies, plan, execute, and measure experiments and conversion tests. Offline Marketing - Launching the service line. Tools - Google Analytics, Facebook Analytics, Photoshop, drupal =============================== ▪ Branding stratégique du site et de son contenu. ▪ Mesurer et signaler les performances de toutes les campagnes de marketing numérique et les évaluer par rapport aux objectifs (ROI et KPI) ▪ Maintenir et élaborer une stratégie de présence sur les réseaux sociaux sur tous les canaux numériques ▪ Identifier les tendances et les perspectives, et optimiser les dépenses et les performances en fonction des Insights ▪Gestion des nouvelles stratégies de croissance créative, planifier, exécuter et mesurer des expériences et des tests de conversion ▪ Outils-Google Analytics, Facebook analytics, Photoshop, SEO, Mailchimp

Digital Business Analyst
Nov ‘16 - Aug ‘17
Red Hat

Data Analysis - Implement advanced strategies for gathering, reviewing and analyzing data requirements Project Management - Identify business trends utilizing real data, compile analysis reports that are delivered to developers and then follow-up on all results. Website developement Planning - Managing the technical requirements on the website with the development team. IT System Analysis - Determine and document user requirements (B2B) for business processes as Policies and abide by those requirements for future projects Tools - Salesforce, PIWIK

System Engineer
May ‘16 - Nov ‘16

Website Management - L2 level Solaris/Linux/AIX administrator managing and maintaining 5000+ UNIX/Linux/AIX servers Creating and Expanding Linux Partitions with LVM (Logical Volume Manager) Automating System Tasks scheduling cron jobs and troubleshooting sftp issues.

System Administrator
Oct ‘14 - Apr ‘16

• Website management - Working as a L2 level Linux/Solaris administrator managing and maintaining 300+ UNIX/Linux servers • Managing RHEL Software Packages, System Updates, and System Upgrades

Oct ‘12 - Sep ‘14
HCL Software

Key Responsibilities : Technical ▪ worked as L2 level Unix/Linux Administrator. ▪ worked in Server Build team building Unix/Linux Servers. ▪ worked as a LEAN team member & mentoring the new members on the Unix environment. ▪ Recognitions: Awarded for closing the maximum number of client cases. (HCL, 2014) ================================================================ ▪ A travaillé comme une ressource Linux/Solaris de niveau L2. ▪ A travaillé dans l’équipe de processus d’affaires pour les builds de serveur. ▪ A travaillé dans l’équipe LEAN pour le mentorat de nouveaux membres sur l’environnement UNIX. ▪ Reconnaissances: Félicitée pour la fermeture du plus grand nombre de questions de clients. (HCL, 2014)

English - Native
Hindi - Native
French - Work Proficiency
Korean - Basic
Education & Training
IFA Paris
‘17 - ‘19
Masters (MBA)
Luxury brand management
Uttar Pradesh Technical University
‘08 - ‘12
BTECH/ Engineering
Information Technology
Paris, France