Managing the development of new designs (from sketches to production) and the sourcing of new materials for the women's footwear collection; •Personally followed all the procedures concerning the creation of the "washable shoe"; •Responsible for the sourcing of new factories and materials for the pro duction of the collections and the development of new articles within the agreed budget; •Research of new, sustainable and eco-friendly materials as well as new last, heels/soles and other footwear components according to current trend and market requirements; •Managing the budget of materials and tools as well as for the creation of prototypes and samples. Able to operate within an agreed target price; •Managing direct communications with suppliers for the crafting of person alised footwear components; •Preparation of mocks, destined to the Production Director, on the best styles to bring forward into production according to current fashion and market trends; •Partecipation at Lineapelle fair in Milan for the research and selection of new textile and leather samples MARKETING STRATEGY TREND ANALYSIS
Responsible for the creation of the women's footwear collection and for all stages of design, from conception through production; •Selected lasts, soles, heels components as well as leather, textiles and accessories according to budget and market requirement; •Responsible for the research of new materials for the creation of new casual styles and for the development of new personalised components within the agreed budget; •Analysed new markets and fashion trends on a regular basis to highlight new seasonal colours, materials and style direction; •Supervised the development of personalised articles, including heels, outsoles and upper materials; •Designed fashion-forward collections with proven track record of succesful sales; Participated at Lineapelle fair in Milan and Premiere Vision in Paris for the research and selection of new samples;
Responsible for the creation of the company's women's footwear col lection and the selection of their colour palette and materials within the agreed budget; •Analysed trend resources and market research to create seasonal colour, materials and product direction; •Organised prototype and sample development and led presentations to the sales and marketing teams; •Made prototype corrections, confrmed sales samples, and informed the team of any modifcations; •Competition research for style/price alignment; •Oversaw the production proces offering technical support to the design team, technicians and R&D. •Participated at Lineapelle fair in Milan for the selection of new samples;
Responsible for the conception of the footwear collections and for the selection of the materials for the uppers within the agreed budget; •Collaborated with several brands including but not limited to: Eagle Foot wear (China), Lung Pao Admant (China), Nine West (U.S.A), Camelot Shoes (Russia/China), George Shoes (China), PDC Bata International, Superga; •Liaised directly with tanneries, heel and last factories for the development of customised shoe components; •Selected lasts, soles, heels components as well as leather, textiles and accessories according to market requirements; •Analysed trend resources and market research to create seasonal colour, material and product direction; •Participated at Lineapelle fair in Milan for the selection of new samples;