Dweet
Dweet
Open to Permanent
Open to Permanent

Alain di Vietri Sorianiello

Store Director
About

Experienced Store Manager with 16+ years leading flagship stores in Paris (H&M Home, Nike, Adidas). Proven track record in P&L management, team development, and multi-site coordination. Currently combining retail management with consulting (Y-3 Galeries Lafayette). Trilingual (French, English, Italian). Specialized in premium fashion & lifestyle retail.

Previous Brands
YOHJI YAMAMOTO Inc.
LA SALLE DE SPORT by Go Sport
adidas Group
Landau fashion group. Russia
Nike
Dior homme
h&m home
Work Experience
consultant retail
May ‘25 - Now
Self employed

mise en place et du suivi du corner Y-3 aux galleries Lafayette

store manager
Mar ‘25 - Now
h&m home

Direction du flagship parisien avec le pilotage du P&L, des performances commerciales et des KPI’s, management et développement d’équipe de floor managers et de conseillers de vente, optimisation du merchandising visuel et de l’experience client selon les nouveaux standards du groupe.

Consultant projet retail
Feb ‘25 - Now
Self employed

En parallèle de mon poste de store maganer Accompagnent des équipes pour l’ouverture du corner Y-3 aux GAlleries Lafayette. VM, formation vente et produits, feed-back sur l’assortiment produits auprès de la marque pour ce client

store director
Jul ‘24 - Oct ‘24
Nike

In Paris Le Marais, opening of a new Nike concept store during the Olympics 100% dedicate to women and fashion and exclusive collaboration

Commercial
Jan ‘24 - Jan ‘24
YOHJI YAMAMOTO Inc.

PFW

Attaché commercial / activations B2B
Aug ‘21 - Dec ‘23
LA SALLE DE SPORT by Go Sport

Store Director
Mar ‘09 - Nov ‘21
adidas Group

Acheteur homme
Feb ‘07 - Feb ‘09
Landau fashion group. Russia

Commercial Freelance
Feb ‘04 - Feb ‘07
Dior homme

Commercial Freelance pour Saint Laurent, Galliano, Dior Homme et Kris Van Assche

Languages
English - Work Proficiency
Italian - Fluent
French - Native
Recommendations
Franca Nozzoli
Direct manager - director commerciale whoresale , Dior homme
Feb 2004 - Feb 2007

I had the pleasure of working with Alain during several years, and I can confidently say that he is an exceptional showroom sales professional. He is highly reliable, mature, and perfectly capable of managing clients independently while ensuring that all key feedback is accurately reported. His ability to handle customer relationships with professionalism and efficiency made a significant impact on our operations. Beyond his strong sales skills, Alain consistently demonstrated excellent organizational abilities and a keen understanding of the luxury/fashion market. His proactive approach and attention to detail made him a valuable asset to our team. I highly recommend Alain for any role requiring strong client management, autonomy, and professionalism. Any company would be fortunate to have him on board.

Paris, France