More than 10 years working for Fashion & Lifestyle luxury & premium brands, specialising as: E-commerce manager, Omnichannel manager, Digital Project manager focusing on Digital Marketing, SEO and SEM, User Experience, Marketing automation and Web contents. Actually i work as freelance consultant and university professor.
Master Lifestyle Management Omnichannel ecommerce experience for Lifestyle brands, digital marketing and innovation, marketing automation, sustainability, radical transparency, new digital trends, new business startup.
- E-commerce management - Salesforce Commerce Cloud - Omnichannel seamless experience coordination - Online business strategy and commercial activities coordination - Oversee the content planning and creation - Business Trend analysis, budgeting controlling and P&L - Digital Project Management back end and front end platform maintenance - Web performance marketing SEO SEM and digital advertising - Ecommerce analytics report - Google Analytics & Adform - Overviewing the Marketing automation and mail marketing - Co-ordination of digital activities of partners worldwide, contents, marketing and commercial activities - Marketing automation and Customer Service activities - Salesforce Service & Marketing Cloud - Management of on-line brand reputation
Master Premium Design Management Digital Design, Fashion & Lifestyle: online experience, ecommerce, omnichannel innovation, digital marketing and social media. Sustainability, new digital trends, new business startup.
- E-commerce and CRM management - Salesforce Commerce Cloud - CRM start-up and ongoing activities - Salesforce Service & Marketing Cloud - Oversee the content planning and creation (photo, video, copywriting, translations) - Photo-shooting process support - Cross channel process support - Trend analysis, merchandising forecast and buying - Digital Project Management - Web marketing SEO SEM DEM - Analyzing the traffic (Google Analytics) - Co-ordination of digital activities of partners and retailers worldwide - Management of on-line brand reputation - Budgeting and control
- Start-up project : Internalization of the E-commerce global business - E-commerce management (Salesforce Commerce Cloud - Demandware) - Content planning, creation and management (photo, video, copywriting, translations) - Plan and support of “photo-shooting” process - Cross channel: support to process creation, planning of roll-out and retail training - Trend analysis, merchandising forecast in conjunction with the buying office - Digital Project Planning & Management. - Co-ordinate the creation of corporate websites (desktop & mobile) - Web marketing SEO SEM DEM - Analyzing the traffic (Google Analytics) - Social Media monitoring - Co-ordination of digital activities of partners and retailers worldwide - Customer service support: Oracle Right Now software setup, training and co-ordination - Budgeting and control - Management of on-line brand reputation
- Web project management: supporting the creation of the new websites and private community. Working side by side with web agencies, developer and photography team. - Social media manager and private platform community manager. - CRM (Salesforce Service), Email Marketing (create and improve campaigns, monitor and analyze - Magnews). - SEO, Content creation and management. - Analyzing the traffic (Google Analytics). - Customer and competitor research. - Meeting presentation.
Collaboration as Community manager and Web Content Manager for fashion and gambling brand.
Web content management and creation, Community and Social media manager for the fashion brand "Brandina the Original", Copywriter.
Sales and technical assistance.