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Fedele Sforza

Ecommerce Omnichannel Management, Digital Marketing and Innovation projects, Freelance Advisor and Consultant
Portfolio website
http://www.linkedin.com/in/fedelesforza/
About

More than 10 years working for Fashion & Lifestyle luxury & premium brands, specialising as: E-commerce manager, Omnichannel manager, Digital Project manager focusing on Digital Marketing, SEO and SEM, User Experience, Marketing automation and Web contents. Actually i work as freelance consultant and university professor.

Previous Brands
Boggi Milano
Aspesi
Brunello cucinelli
Dondup
Work Experience
Ecommerce and Digital Innovation Advisor
Nov ‘20 - Now
Self employed

● E-commerce setup and management, following the project from the idea to the online business growth ● Omnichannel seamless experience, projects coordination, finding and implementing solutions ● Content strategy coordinating the creation and planing to create a unique user experience ● Online Business Strategy and commercial activities coordination, focusing on the growth ● Online Business Analysis, budgeting controlling and P&L, searching the cost optimization ● Digital Project Management back end and front end platform maintenance, evolving the project continuously ● SEM Digital Performance Marketing and digital advertising full funnel, data and kpi driven ● SEO positioning and creative copywriting, in continue optimization ● Marketing Automation and multi-channels marketing activities, the lead acquisition is only the first step ● CRM setup and project management, Clienteling and Customer Service activities, searching the loyalty ● Brand Reputation, coordination of the strategy, marketing and commercial activities with global partners and marketplaces

Head of Omnichannel Ecommerce
Feb ‘19 - Dec ‘20
Boggi Milano

- E-commerce management - Salesforce Commerce Cloud - Omnichannel seamless experience coordination - Online business strategy and commercial activities coordination - Oversee the content planning and creation - Business Trend analysis, budgeting controlling and P&L - Digital Project Management back end and front end platform maintenance - Web performance marketing SEO SEM and digital advertising - Ecommerce analytics report - Google Analytics & Adform - Overviewing the Marketing automation and mail marketing - Co-ordination of digital activities of partners worldwide, contents, marketing and commercial activities - Marketing automation and Customer Service activities - Salesforce Service & Marketing Cloud - Management of on-line brand reputation

Head of Ecommerce
May ‘17 - Jan ‘19
Aspesi

- E-commerce and CRM management - Salesforce Commerce Cloud - CRM start-up and ongoing activities - Salesforce Service & Marketing Cloud - Oversee the content planning and creation (photo, video, copywriting, translations) - Photo-shooting process support - Cross channel process support - Trend analysis, merchandising forecast and buying - Digital Project Management - Web marketing SEO SEM DEM - Analyzing the traffic (Google Analytics) - Co-ordination of digital activities of partners and retailers worldwide - Management of on-line brand reputation - Budgeting and control

Ecommerce Coordinator
Jan ‘13 - Apr ‘17
Brunello cucinelli

- Start-up project : Internalization of the E-commerce global business - E-commerce management (Salesforce Commerce Cloud - Demandware) - Content planning, creation and management (photo, video, copywriting, translations) - Plan and support of “photo-shooting” process - Cross channel: support to process creation, planning of roll-out and retail training - Trend analysis, merchandising forecast in conjunction with the buying office - Digital Project Planning & Management. - Co-ordinate the creation of corporate websites (desktop & mobile) - Web marketing SEO SEM DEM - Analyzing the traffic (Google Analytics) - Social Media monitoring - Co-ordination of digital activities of partners and retailers worldwide - Customer service support: Oracle Right Now software setup, training and co-ordination - Budgeting and control - Management of on-line brand reputation

Digital Specialist
Jun ‘10 - Jan ‘13
Dondup

- Web project management: supporting the creation of the new websites and private community. Working side by side with web agencies, developer and photography team. - Social media manager and private platform community manager. - CRM (Salesforce Service), Email Marketing (create and improve campaigns, monitor and analyze - Magnews). - SEO, Content creation and management. - Analyzing the traffic (Google Analytics). - Customer and competitor research. - Meeting presentation.

Languages
Italian - Native
English - Fluent
Spanish - Work Proficiency
Location Preference
To be discussed
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting