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Fedele Sforza

Ecommerce Omnichannel Management, Digital Marketing and Innovation projects, Freelance Advisor and Consultant
Portfolio website
About

More than 10 years working for Fashion & Lifestyle luxury & premium brands, specialising as: E-commerce manager, Omnichannel manager, Digital Project manager focusing on Digital Marketing, SEO and SEM, User Experience, Marketing automation and Web contents. Actually i work as freelance consultant and university professor.

Previous Brands
Milano Fashion Institute
Boggi Milano
Politecnico di Milano
Alberto Aspesi
Brunello Cucinelli S.p.A.
Arcadia - Dondup
AdmCom Srl
Brandina the Original
Mediamarket S.p.A.
Work Experience
Visiting Professor
May ‘20 -
Milano Fashion Institute

Master Lifestyle Management Omnichannel ecommerce experience for Lifestyle brands, digital marketing and innovation, marketing automation, sustainability, radical transparency, new digital trends, new business startup.

Head Of E-commerce & Omnichannel
Feb ‘19 - Dec ‘20
Boggi Milano

- E-commerce management - Salesforce Commerce Cloud - Omnichannel seamless experience coordination - Online business strategy and commercial activities coordination - Oversee the content planning and creation - Business Trend analysis, budgeting controlling and P&L - Digital Project Management back end and front end platform maintenance - Web performance marketing SEO SEM and digital advertising - Ecommerce analytics report - Google Analytics & Adform - Overviewing the Marketing automation and mail marketing - Co-ordination of digital activities of partners worldwide, contents, marketing and commercial activities - Marketing automation and Customer Service activities - Salesforce Service & Marketing Cloud - Management of on-line brand reputation

Visiting Professor
Oct ‘18 -
Politecnico di Milano

Master Premium Design Management Digital Design, Fashion & Lifestyle: online experience, ecommerce, omnichannel innovation, digital marketing and social media. Sustainability, new digital trends, new business startup.

Head of Ecommerce and Digital
May ‘17 - Jan ‘19
Alberto Aspesi

- E-commerce and CRM management - Salesforce Commerce Cloud - CRM start-up and ongoing activities - Salesforce Service & Marketing Cloud - Oversee the content planning and creation (photo, video, copywriting, translations) - Photo-shooting process support - Cross channel process support - Trend analysis, merchandising forecast and buying - Digital Project Management - Web marketing SEO SEM DEM - Analyzing the traffic (Google Analytics) - Co-ordination of digital activities of partners and retailers worldwide - Management of on-line brand reputation - Budgeting and control

E-commerce & Digital Marketing Specialist
Jan ‘13 - Apr ‘17
Brunello Cucinelli S.p.A.

- Start-up project : Internalization of the E-commerce global business - E-commerce management (Salesforce Commerce Cloud - Demandware) - Content planning, creation and management (photo, video, copywriting, translations) - Plan and support of “photo-shooting” process - Cross channel: support to process creation, planning of roll-out and retail training - Trend analysis, merchandising forecast in conjunction with the buying office - Digital Project Planning & Management. - Co-ordinate the creation of corporate websites (desktop & mobile) - Web marketing SEO SEM DEM - Analyzing the traffic (Google Analytics) - Social Media monitoring - Co-ordination of digital activities of partners and retailers worldwide - Customer service support: Oracle Right Now software setup, training and co-ordination - Budgeting and control - Management of on-line brand reputation

Digital Marketing Specialist
Jun ‘10 - Jan ‘13
Arcadia - Dondup

- Web project management: supporting the creation of the new websites and private community. Working side by side with web agencies, developer and photography team. - Social media manager and private platform community manager. - CRM (Salesforce Service), Email Marketing (create and improve campaigns, monitor and analyze - Magnews). - SEO, Content creation and management. - Analyzing the traffic (Google Analytics). - Customer and competitor research. - Meeting presentation.

New Media - Digital
Oct ‘09 - Dec ‘09
AdmCom Srl

Collaboration as Community manager and Web Content Manager for fashion and gambling brand.

Internship - Web Content
Jun ‘09 - Sep ‘09
Brandina the Original

Web content management and creation, Community and Social media manager for the fashion brand "Brandina the Original", Copywriter.

Employer
Dec ‘06 - Feb ‘07
Mediamarket S.p.A.

Sales and technical assistance.

Languages
Italian - Native
English - Fluent
Spanish - Work Proficiency
Milano, Metropolitan City of Milan, Italy