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Anahita Yahyaei

Digital Marketing manager/Social media manager | organic, paid, creative content and digital media
About

I am a Multilingual Marketing and communication professional with 8+ years of experience in social media management, content marketing, and branding. Possess a BA Fashion Marketing and Communications with an expertise in marketing analytics. Excellent communication skills for outreach and digital copywriting, ensuring strong brand presence. I also have a strong understanding of public relations, brand promotion, paid advertising and driving strategy. Motivated Digital Marketing Consultant of impeccable character and promoting strong project management skills. Built up customer base and achieved sales targets through strong networking and social media. Excellent at producing engaging digital content such as unique creative content images, videos and website copy. Creative consultant and a problem-solver with in-depth understanding of the Fashion and Beauty market, sustainable and luxury goods.

Previous Brands
Toucan Agency
Hyve Group plc
IRSIA LTD
Sutton Group
TransPerfect
bSIDES
Rho Fiera Milano FS
SARL ADINEH TRAVEL
Work Experience
Digital Marketing Manager
Feb ‘23 - Jan ‘24
Toucan Agency

Implementing and executing strategies for 360 digital marketing campaigns.

Automation and Performance B2B Digital Marketing/Social Media Manager
Oct ‘21 - Sep ‘22
Hyve Group plc

Oversaw overhaul of digital and content strategy, incorporating findings from new data across different Retail, Fashion lifestyle and Technology global B2B brands owned by Hyve Plc. Worked closely with different members of each brand and created strong relationship with stakeholders. Analysed customer data and campaign performance to drive improvements. Planned and executed digital and creative strategies behind B2B digital media and social media channels. UK retails and Global portfolio.

E-commerce and Digital and Social marketing manager | Co-Founder
Jan ‘21 - Jul ‘22
IRSIA LTD

Sourced initial funding to get business off the ground. Determined business plan, mission statement and vision. Maintained hand-made items stock levels, assessing demand and ensuring effective ordering processes to maximise profits. Drove implementation of new market expansion to propel businessforward and adapt to market changes. Managed all social media platforms such as Instagram, Facebook, Pinterest and TikTok while creating coherent strategy and content towards raising awareness and increasing sales.

Digital Marketing And Public Relations Manager
Nov ‘18 - Apr ‘20
Sutton Group

I started my role as a part time digital marketing/social media manager at Sutton group agency a very well known Entertainment agency in Barcelona, working on the weekends with the team on different projects and later was offered a full time role. I worked as a digital marketing PR and Social Media Manager, taking over extraordinary events such as Eclipse and Wet deck (in W hotel Barcelona). As well Creating content on Social media platforms and developing Marketing and digital marketing strategy for well known events such as Vendetta (Restaurant and events) and the Sutton Group.

Digital Marketing Specialist
Jun ‘18 - Aug ‘19
TransPerfect

Attended client appointments to observe and Participate in future projects Assisted Digital hubs team in all their fashion luxury projects with well known brands such as Dior and Fendi Specifically worked on TOV guidelines (tone of voice) for copywriters. Built Fashion retail E-learning documents for Costumer service team. Improved short and long-term digital marketing strategies. Collaborated closely with clients to understand business needs and professional expectations in effort to define plan to boost success. Drafted and proofread marketing, advertising and website copy thatwas engaging and successful in conveying branding ideas. Created boardroom and courtroom multimedia presentations including video and text- sync'd depositions for enhanced understanding.

Social Media and Event Coordinator
May ‘17 - Jun ‘18
bSIDES

At bSIDS's Agency I have worked closely with the festival organisation group and have created constant content and brochures for the worldwide event organised by the agency and as well for local artists and events while moderating all the tenets coherently on the social media platforms of the bSIDS agency. Managed Artists and DJ's social media channels including creating contents, writing specific copies based on curated tone of voice.

Negotiations
Sep ‘13 - Aug ‘15
Rho Fiera Milano FS

At EXPO and RHO Milano I worked as a Professional interpreter as well negotiator with International costumers who were willing to import or export their products to/form Italy.

Tour Guide
Jun ‘11 - Mar ‘13
SARL ADINEH TRAVEL

Provided information through narratives on various sites throughout the Lombardy are located in the north of Italy and as well Catalonia area in Spain , relaying little-known stories that were well-received. Demonstrated geographical Catalonian and Lombardian expertise to offer comprehensive, engaging tours. Established lasting relationships with local partners, including restaurants, cafes, museums and concert halls so that travelers could further explore the city on their own.

Languages
English - Native
Italian - Fluent
Persian - Native
German - Basic
German - Basic
Arabic - Basic
Spanish - Fluent
London, UK