Anahita Yahyaei

Digital Marketing manager/Social media manager | organic, paid, creative content and digital media

I am a Multilingual Marketing and communication professional with 8+ years of experience in social media management, content marketing, and branding. Possess a BA Fashion Marketing and Communications with an expertise in marketing analytics. Excellent communication skills for outreach and digital copywriting, ensuring strong brand presence. I also have a strong understanding of public relations, brand promotion, paid advertising and driving strategy. Motivated Digital Marketing Consultant of impeccable character and promoting strong project management skills. Built up customer base and achieved sales targets through strong networking and social media. Excellent at producing engaging digital content such as unique creative content images, videos and website copy. Creative consultant and a problem-solver with in-depth understanding of the Fashion and Beauty market, sustainable and luxury goods.

Previous Brands
Work Experience
Digital marketing manager
Oct ‘21 - Oct ‘22

Oversaw overhaul of digital and content strategy, incorporating findings from new data across different Retail, Fashion lifestyle and Technology global B2B brands owned by Hyve Plc such as Spring and Autumn Fair, MODA, Pure London, Scoop London, Glee and Bett global. Worked closely with different members of each brand and created strong relationship with stakeholders. Analysed customer data and campaign performance to drive improvements. Optimised marketing strategy, by analysing reports, website analytics, PPC initiatives and campaigns. Grew online social media presence with comprehensive content plan and online contest strategy. Produced engaging written content to optimise websites and social media platforms. Developed and implemented overarching social media strategies, informing decision-making on future campaigns. Collaborated with design team to develop innovative graphics and video content for website and social platforms based on UX content and Journey analysis, achieving steady growth rate of 10%. Optimised content scheduling times to increase user engagement by +444 % within 3 months. Overseeing development of paid social media program strategies and analysis for Hyve brands, collaborating closely with other members to ensure that work is strategically aligned and on brief. Rigorously planned and successfully executed 40+ PPC and Paid Media campaigns with 78% conversion rate, increasing lead generation by 80% and resulting thousands of leads. Launched user-generated campaigns that increased following by 15% (Facebook, Instagram, LinkedIn and Twitter) within 3 month. Optimised SEO performance by researching and implementing high-quality content resulting in higher website ranking. Increased web traffic by 80% by enhancing keyword research and optimising content.

English - Native
Italian - Fluent
Persian - Native
German - Basic
German - Basic
Arabic - Basic
Spanish - Fluent
London, UK