Marketing & Sales Specialist with 10+ years experience within fashion and lifestyle holding a Master in Contemporary Fashion Buying and a bachelor in marketing/communications. I am a Sales and Marketing professional with more than 10 years’ experience within fashion. I am currently working as Global Wholesale Manager for Copenhagen based brand Nynne. I have previous experiences as Wholesale Manager for the Paris-based Vegan Footwear brand Virón and as Marketing Manager, responsible for Fred Perry’s brand in the Nordics. I thrive in developing business opportunities and strategies for brands to grow, using my network of retailers and marketing skills. I’m passionate about building brands and creating a unique but consistent experience throughout the customer journey to drive sales and strengthen brand identities. International Mobility
Driving the global B2B distribution of the brand with a focus on key accounts and international business development through agent management. - Develop new wholesale and collection strategy - Collection merchandising & planning - Price strategy - Order fulfilment, replenishment and stock management - Agent Management - Client prospection, growth and management - Overseeing production schedule and deliveries
VIRÓN is a responsible plant-based footwear brand from Paris that launched in AW20. We follow a slow fashion approach with a focus on circularity and sustainable fabric sourcing. We only use non conventional materials that are either plant-based like AppleskinTM, upcycled or recycled. Taking care of all wholesale accounts pushing forward the fashion industry towards bio-based materials one shoe at a time - Reporting to CEO - Agent Management - Wholesale strategy - Product Development
GSL is a wholesale company within the fashion industry. As Marketing & Project Manager, I oversee all brands in our portfolio, but my main focus is GSL’s largest brand: Fred Perry. I have the responsibility for all external communication, focusing on building the brand throughout Scandinavia. This includes responsibilities for budgets and reporting to the Head Office in London. Based in Gothenburg/Copenhagen -Managing all communication strategy from Head Office to ensure consistent messages throughout Scandinavia -Managing brand marketing budgets -Working with Talent, PR and Creative agencies to produce content and activations -Identifying relationships with brand ambassadors and influencers -Translating and implementing global strategies within the Scandinavian Market -Managing Social Media -Supply Wholesale partners with campaign material, product texts and relevant brand information to make sure that all marketing initiatives are aligned and consistent -Visual Merchandising and in-store campaigns -Project management -Planning Trade Shows -Event planning Brand portfolio: - Fred Perry, Sneaker LAB, Asfvlt Sneakers, Novesta, Eastpak, Hudson London, Jim Rickey, Wrangler Footwear, Head Tennis and Padel, S'well bottles.
Marketing Coordinator at GSL www.gsl.nu Working as a marketing coordinator within the Scandinavian market for brands such as Hudson London, Fred Perry, Wrangler footwear and Novesta. As Marketing Coordinator at GSL my main focus was budget planning and implementation of all the global strategies for all brands on the Scandinavian Market. Working with different wholesale partners to active the brands with in-store activities as well as digital and printed brand campaigns. Brand portfolio: Hudson London, Fred Perry, Novesta, Jim Rickey