Kenny Herthe
I’m a Creative Strategist Consultant specialising in brand image, working at the intersection of luxury, arts, and culture. Over the past two years, I’ve supported leading fashion and beauty houses on projects spanning merchandising, show production, retail concept development, and brand storytelling. With a background in strategic luxury marketing and artistic project management, I bring a structured yet intuitive approach to creative direction, rooted in a deep understanding of contemporary culture, visual identity, and consumer perception. Currently collaborating with studios, agencies, and luxury houses, I’m open to new opportunities in Creative Strategy, Art Direction, and Project Management.
- Coordination of new parisian retail concepts (Français-Bourgeois & Saint-Germain stores) - Global VM concept production and roll-out management - Budget oversight and external partner coordination (graphic designers, production & creative agencies) - Cross-functional collaboration (Business Development, Marketing, Communication and export markets) to ensure a consistent and commercially effective omnichannel visual strategy - Ongoing competitive benchmarking across fashion, fragrance, design, architecture, and art sectors
Assisting the production team for the Mugler SS25 show (managing load-in/out, backstage, PR entries, technical issues)
Dior Cruise 25 (WLG) wholesale market organisation : - Collection plan creation - Showroom prez - Market feedback synthesis
Creative and strategic consultant specialized in Brand Image within the luxury industry. I am working with brands, creative and communication agencies, as well as production, post-production, and event teams to support the development of innovative and high-end projects. Services : - Strategic Consulting (marketing planning strategy based on brand image, trend analysis, and social behaviour insights) - Creative Direction & Concept Development (storytelling, visual concepts, and artistic curation) - Project Management (creative project coordination, from inception to completion) - Event Management (high-end events management aligned with the brand’s image and vision)
- Artistic competitive intelligence and market research - Production Projects management (8-10 projects per month) - Artists advising - Book promotion PROJECTS - A Room of One's Own by Costa Gorel - Le Paradis des Orages by Camille Leprince - Children Who Lose Their Way by Michaël Delègue
Preparation of an exhibition with more than 30 artworks in a 300 m² venue - Creation of the storytelling and the scenography - Creation of an artistic book and merchandising items - Communication plan
- In charge of creative briefings for product designers - Oversight of timelines and budgets - Creative strategy brainstorming in partnership with the strategic planning department
In charge of temporary event product launches (pop-ups) : - Briefing of the agency for guidelines creation - Coordination with other departments (Retail Education, Marketing, ...) to prepare retailers' docs
- Multi-project management (4-5 projects concomitantly) - Creation of internal processes and training documents - Brief and quality control on the creative work
Kenny is a highly skilled and creative professional who significantly contributed to the artistic direction of my Instagram page (dedicated to mixology). His work included brand content creation, logo design, scenography, and image selection. His keen eye for detail and strong understanding of visual storytelling elevated my platform's aesthetic and brand identity. I highly recommend him for any creative project.
He was investing a lot of effort in every project and doing it from the heart. I appreciated the very easygoing and warm personality. Always helpful, resourceful and active. Came up with lots of fresh ideas. From all the other people in the same position (around 60), I had the best comunication with him and also results were good. We were very lucky to have him!