With a rich background in luxury retail and omnichannel distribution, I've led international expansions, significantly grown sales, and mastered digital transformations. My experience spans high-profile brands, driving innovation in customer relationships and operational strategies to enhance brand visibility and profitability.
Family owned business. Development of the Maison in its international expansion.
/ Accompany the company in a growth challenge, ensure its international expansion and strongly improve its profitability and value. / Developed and executed a medium- to long-term strategic roadmap to enlarge the business in Wholesale, Retail and Digital. / Operational Excellence & Streamlining to support growth and to reduce the lead time to market. / Creation from scratch a Sustainable Corporate policy. / Brand Transformation (Brand’s positioning) & Organizational Shift
/ Successfully transformed "DEVRED1902" from a distribution sign into a Brand by creating a new territory of expression with aspirational luxury elements and compelling storytelling. / Led the digital transformation of the brand, driving a significant growth on the web turnover. / Designed and implemented the omnichannel strategy. One Stock / Defined the deployment of the new Store Concept across more than 300 points of sale, ensuring a consistent brand experience & increasing the turnover / Member of the Executive Committee.
/ Defined and implemented the Brand strategy within 81 Retail stores and 4 SIS in Europe and the Middle East. / Boutique customer strategy – Innovative” clienteling”. / Ensured the profitability of "image" activities ( Ex : Dior at Harrods) / Definition and management of KPI's by market / Member of the Executive Committee
/ Led the worldwide Retail strategy (17 stores and 91 SIS) / Creation of the Retail Excellence Academy and its training tools / Management of the Flagship Store (2 years) / Launch men's, women's and travel leather goods lines / Coordinated the expansion into the Russian and American markets while also overseeing significant growth in China (57 SIS) and Europe (45 Corners).
2003 - 2006: International Operational Marketing Manager / Create & organize the department and its 360° tools. 2001 - 2003 : Chef de groupe International / Managed 3 product lines: Porcelain, crystal and table linen life cycle 1999 - 2001 : Chef de Projet Dior Maison (License) / Lead the development of the first Dior Maison collection – full product life cycle 1997- 2001 : Chef de Produits Cristal
/ Baby wipes product development