Retail professional with an international background, bringing over 5 years of experience across luxury flagship boutiques and department store environments. Passionate about developing sustainable in-store strategies, visual merchandising, and elevated client experiences.
- Implemented key commercial operations, including Christmas and “Le Blanc” campaigns - Sold exclusive pieces from the Giobagnara x Yves Delorme collaboration - Processed and followed up on online customer orders through to final delivery - Updated and applied visual merchandising guidelines in line with brand standards
Stepped in to support the sales team at Rabanne’s flagship during high-traffic periods, including the holiday season, sales events, and Paris Fashion Week. - Warm welcome and personalized advice to both local and international clientele - Developed One-to-One (OTO) appointments to foster client loyalty and long-term relationships - Conducted clienteling initiatives: sharing new collections, following up with clients, and managing remote sales via Pay by Link - Coordinated inter-store transfers to ensure product availability and optimize client satisfaction - Sales Analysis and Daily reports - Handled minor restorations on Nano 1969 bags, including reinforcing bonds and replacing damaged straps and discs. Achieved 89% of personal sales target in February 2025 Moreover, this experience allowed me to explore how to use AI as a real asset for customer relations. I was able to design effective prompts to automate responses while maintaining a personalized tone. A real time-saver, and a powerful tool to boost efficiency and consistency.
At Hotel Four Seasons, George V Paris : - Advised and sold high-end, one-of-a-kind pieces to a local and international clientele. - Handled tax refunds, international shipping, and after-sales customer support. - Managed stock levels and inventory coordination with the workshop and logistics teams. - Designed and implemented a sales tracking system combining customer profiles and footfall data. - Digitized the paper catalogue to improve sales and client presentation tools. - Created QR code tracking to monitor boutique visit trends. - Updated in-store merchandising in accordance with the communication officer
Managed the brand’s first pop-up at Galeries Lafayette: - Shared the brand’s story with both local and international clientele - Drove sales and ensured a high level of customer engagement - Maintained the brand’s identity and visual codes - Oversaw visual merchandising to align with brand aesthetics
- Daily reporting, inventory management, and sales execution - Restocking and merchandising - Liaison with headquarters in Milan: purchasing and replenishment - Organization of in-store events: personalization workshops, etc. - Welcoming and training new team members
- Greeting and advising customers - Executing sales - Managing product transfers - Handling after-sales service follow-up
- Intranet site administration: production and publishing of both permanent content and news updates - Creation and redesign of pages in line with the group’s brand identity: design, usability, interactivity, and adaptation to target audiences - Monitoring tool functionality developments and BNP Paribas' “Brand Universe”: integration of the latest innovations - Community management for “Echo’net” contributors & sharing of best practices - Implementation of the first digital training catalog for the France network - Design of print and digital communication tools: welcome booklets for new hires, posters, programs, training catalogs, etc. - Writing and distribution of press releases and newsletters - Organization of premium training seminars for senior bank executives (corporate account managers, private banking advisors)
- Collection, analysis, and formatting of key figures for products managed by BNP Paribas Real Estate Investment Management - Production of quarterly bulletins and annual reports - Monitoring and analysis of financial indicators (rents, financial occupancy rate, dividends) - Updating communication materials available on the corporate website - Coordination support for internal roadshows and breakfast meetings - Benchmarking
- Implementation and monitoring of media campaigns - Writing and translating press releases - Quantitative and qualitative analysis of media coverage - Oversight of the redesign process for the donor newsletter - Organization of interviews, conferences, and a press trip to Mali to raise awareness about the nutrition emergency in the Sahel, with participation from France Info - Media coverage analysis using Kantar and Augure tools