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Vanessa François

Fashion Sustainability & Communication/Marketing Consulting I Executive MBA Institut Français de la Mode
About

SUSTAINABILITY & COMMUNICATION IN FASHION & LUXURY Expert in 360 Marketing & Communication I Brand Strategy I Partnership I CSR strategy It all starts with sincerity of purpose ! Passionate about know-how, innovation and circularity, I'm committed to promoting and supporting the sustainable transformation of FASHION & LUXURY companies. I like to help people and organization to schift, to progress, to commit them to positive transformation and to align their communication to the sustainable goals. TO DO THIS Shift the narrative Lead with science Change behaviours and practice Reimagine values Drive advocacy How did I get here? 🎓 Recently graduated from IFM’s Global Fashion Management Executive MBA (Class of 2022), I am a lover of brands with strong DNA and I've developed a deep expertise in CSR strategy. The climate change is a key challenge that also drives growth opportunities, which I wrote a thesis on, titled "CSR, A WINNING CIRCULAR ECONOMIC MODEL". 🚀 MY CAREER PATH 15+ years working in Image, Awareness & Influence Marketing with International development, great culture and values. 👉 IN BONUS Live in Paris but, worked all over France, USA, Australia, Asia, EMEA, UK and emerging countries. I love ART, DESIGN, FASHION, TECH and NATURE.

Previous Brands
Maison Ernest
Make Better
Institut Français de la Mode
Moreau Paris
Instinct Créateur
Business France
CB News
CB News / TarifMEDIA
Work Experience
Head of Communication and PR
Oct ‘24 -
Maison Ernest

Global Communications Strategy / Brand Contents Development / Press Relations / Talents and Partnerships / Social Media Management / Events Management / International coordination / External, Internal & Corporate communication Lead global communication strategies across PR, social media, events, and Digital Marketing. Develop and implement a 360° communication plan, ensuring alignment with brand objectives and seasonal priorities.

Founder - 360° Communication & International Marketing for Sustainable Fashion & Luxury
Nov ‘22 - Oct ‘24
Make Better

MAKE BETTER is a 360° Communication and International Marketing consulting service for sustainable Fashion and Luxury. ✨ Brands that already trust me: The Woolmark Company, Première Vision, Claris Virot, Simple Eyewear, 2e Bureau, White Canvas, Mont Valier and many more... 🌱 THE FUTURE IS COMING. LET'S TELL THE STORY TOGETHER! ✨

Executive MBA, Global Fashion Management
Aug ‘21 - Nov ‘22
Institut Français de la Mode

Digital / Sustainability / Change of consumers behaviours In partnership with the FIT in NEW YORK and HONG KONG Polytechnic University. With a true international perspective, it prepares high-potential executives for top-level managerial responsibilities in the fashion and creative industries at large. 4 International Retail Seminars: NEW-YORK / HONG-KONG / MEXICO / PARIS Projects: HERMÈS CHANEL GUCCI OFF WHITE SCHIAPARELLI MESSIKA TIPOLOGY JACQUEMUS STELLA MCCARTNEY VESTIAIRE COLLECTIVE LORO PIANA BRUNELLO CUCINELLI AZ FACTORY

Head of Global Communication and Marketing
Sep ‘20 - Aug ‘21
Moreau Paris

French brand of luxury leather goods Responsible for increasing the International awareness of the brand (USA, UK, Japan, China, FR) by proposing a new Communications / PR strategy and e-Marketing plan. Leading International teams (UK, Japan, USA) and 3 agencies (PR, SEO/SEA, e-commerce and Digital content creation).

Head of Communication, Marketing & PR Partnership
Sep ‘18 - Sep ‘20
Instinct Créateur

Fashion label for emerging fashion designers In charge of Marketing, Communication and Partner strategy plan and implementing the operational by leading a team of 3 people (digital / content social / events). Repositioning the label (diversity, inclusion and CSR) and deploying an influential PR strategy.

Head of brand & 360 International Image Campaign
Aug ‘15 - Jan ‘19
Business France

French government agency Responsible for promoting the economic attractiveness of France, highlightning its “savoir-faire”, creativity, innovation and entrepreneurship, all sectors combined. Piloting and running a 360° cross-channel and digital campaign in 9 countries (USA, Europe, Asia) so-called "Creative France". Budget €8M. Leading a committee of 20 private and public partners (ADP, Air France, Pernod, Airbus, France Media Monde, Ministries etc.).

Corporate Communications & Partnerships Manager for ASIA
Aug ‘11 - Jul ‘15
Business France

In charge of implementing the global communication strategy from the HQ within Asian subsidiaries and animating the Asian & BRICS communities set up in France (1000+ companies from Korea, China, Brazil, India, Japan, Russia). Developing private & public Partnerships (Embassies, CCI, Deloitte, Mazars, BPI etc.).

Communication/Account Manager
Dec ‘09 - Dec ‘10
CB News

Responsible for developing the digital section of CBWeb le Club and building the operational and digital marketing strategy.

Marketing/Account manager
Sep ‘04 - Dec ‘09
CB News / TarifMEDIA

In charge of operational marketing, developing a BtoB portfolio (agencies, advertisers) and managing events Partnerships.

Languages
French - Native
English - Fluent
Spanish - Basic
Education & Training
Institut Français de la Mode
‘21 - ‘22
Executive MBA
ESG Management School
‘03 - ‘03
Master in Marketing and Advertising
Université Paris-Est Créteil (UPEC)
‘01 - ‘02
Master's degree in Commercial engineering, Spec. in Management
Paris, France