Vanessa François

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Vanessa François

Fashion Sustainability & Communication/Marketing Consulting I Executive MBA Institut Français de la Mode

Current Location

Paris, FR

Vanessa is available for work

SUSTAINABILITY & COMMUNICATION IN FASHION & LUXURY
Expert in 360 Marketing & Communication I Brand Strategy I Partnership I CSR strategy

It all starts with sincerity of purpose !
Passionate about know-how, innovation and circularity, I'm committed to promoting and supporting the sustainable transformation of FASHION & LUXURY companies.
I like to help people and organization to schift, to progress, to commit them to positive transformation and to align their communication to the sustainable goals.

TO DO THIS
Shift the narrative
Lead with science
Change behaviours and practice
Reimagine values
Drive advocacy

How did I get here?
🎓 Recently graduated from IFM’s Global Fashion Management Executive MBA (Class of 2022), I am a lover of brands with strong DNA and I've developed a deep expertise in CSR strategy.
The climate change is a key challenge that also drives growth opportunities, which I wrote a thesis on, titled "CSR, A WINNING CIRCULAR ECONOMIC MODEL".

🚀 MY CAREER PATH
15+ years working in Image, Awareness & Influence Marketing with International development, great culture and values.

👉 IN BONUS
Live in Paris but, worked all over France, USA, Australia, Asia, EMEA, UK and emerging countries.
I love ART, DESIGN, FASHION, TECH and NATURE.

  • Brands Vanessa has worked with
    • The Woolmark Company
    • Première Vision
    • Institut Français de la Mode
    • Moreau Paris
    • Instinct Créateur
    • Business France
    • CB News
  • Vanessa's past titles
    • Sustainability Consultant
    • Sustainability Consultant
    • Brand Ambassador
    • Executive MBA, Global Fashion Management
    • Head of Global Marketing
    • Head of Marketing and PR
    • Head of Brand & Communications
    • Marketing Communications Project Manager
    • Corporate Account Manager
    • Marketing Account Manager
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions
Experience

Eco Campaign Sustainability French Consultant

The Woolmark Company

Apr 2023 - Now

Supporting Marketing & 360 Communication campaign strategy thanks to:
French Market Approach I Fashion Outlook
Regulatory compliance
Aligning communication to the sustainability goals
Driving advocacy

Fashion Sustainability & Communication Consulting

Self employed

Jan 2023 - Now

BRANDS THAT ALREADY TRUST ME: THE WOOLMARK COMPANY, PREMIERE VISION...

I support positive transformation of your company, from your purpose, to your business model, strategy, roadmap, collective comm...

Fashion-Tech Ambassador

Première Vision

Jan 2023 - Jun 2023

For a more responsible Fashion.
Increase awareness of 20 Fashion-Tech startups among luxury and fashion brands, introducing digital solutions for transparency, traceability and ecoconception.

Brand c...

Executive MBA, Global Fashion Management

Institut Français de la Mode

Aug 2021 - Jan 2023

Digital / Sustainability / Change of consumers behaviours

In partnership with the FIT in NEW YORK and HONG KONG Polytechnic University.
With a true international perspective, it prepares high-potent...

Head of Global Communication and Marketing

Moreau Paris

Sep 2020 - Aug 2021

French brand of luxury leather goods
Responsible for increasing the International awareness of the brand (USA, UK, Japan, China, FR) by proposing a new Communications / PR strategy and e-Marketing pla...

  • Sustainability Marketing

    (Advanced)

  • Marketing Campaigns

    (Advanced)

  • Marketing Activation

    (Advanced)

  • Advertising Campaigns

    (Advanced)

  • Communications Strategy

    (Advanced)

  • Management

    (Advanced)

  • Project Management

    (Advanced)

  • Partnerships

    (Advanced)

French

Native

English

Fluent

Spanish

Basic

Institut Français de la Mode

Executive MBA

2021 to 2022

ESG Management School

Master in Marketing and Advertising

2003 to 2003

Université Paris-Est Créteil (UPEC)

Master's degree in Commercial engineering, Spec. in Management

2001 to 2002

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