Vanessa François
-
SUSTAINABILITY & COMMUNICATION IN FASHION & LUXURY
Expert in 360 Marketing & Communication I Brand Strategy I Partnership I CSR strategy
It all starts with sincerity of purpose !
Passionate about know-how, innovation and circularity, I'm committed to promoting and supporting the sustainable transformation of FASHION & LUXURY companies.
I like to help people and organization to schift, to progress, to commit them to positive transformation and to align their communication to the sustainable goals.
TO DO THIS
Shift the narrative
Lead with science
Change behaviours and practice
Reimagine values
Drive advocacy
How did I get here?
🎓 Recently graduated from IFM’s Global Fashion Management Executive MBA (Class of 2022), I am a lover of brands with strong DNA and I've developed a deep expertise in CSR strategy.
The climate change is a key challenge that also drives growth opportunities, which I wrote a thesis on, titled "CSR, A WINNING CIRCULAR ECONOMIC MODEL".
🚀 MY CAREER PATH
15+ years working in Image, Awareness & Influence Marketing with International development, great culture and values.
👉 IN BONUS
Live in Paris but, worked all over France, USA, Australia, Asia, EMEA, UK and emerging countries.
I love ART, DESIGN, FASHION, TECH and NATURE.
- Brands Vanessa has worked with
- The Woolmark Company
- Première Vision
- Institut Français de la Mode
- Moreau Paris
- Instinct Créateur
- Business France
- CB News
- Vanessa's past titles
- Sustainability Consultant
- Sustainability Consultant
- Brand Ambassador
- Executive MBA, Global Fashion Management
- Head of Global Marketing
- Head of Marketing and PR
- Head of Brand & Communications
- Marketing Communications Project Manager
- Corporate Account Manager
- Marketing Account Manager
To be discussed
Open to Full-time work
- Freelance Assignments
- Hourly Consulting
- Permanent Positions
Eco Campaign Sustainability French Consultant
The Woolmark Company
Apr 2023 - Now
Supporting Marketing & 360 Communication campaign strategy thanks to:
French Market Approach I Fashion Outlook
Regulatory compliance
Aligning communication to the sustainability goals
Driving advocacy
Fashion Sustainability & Communication Consulting
Self employed
Jan 2023 - Now
BRANDS THAT ALREADY TRUST ME: THE WOOLMARK COMPANY, PREMIERE VISION...
I support positive transformation of your company, from your purpose, to your business model, strategy, roadmap, collective comm...
Fashion-Tech Ambassador
Première Vision
Jan 2023 - Jun 2023
For a more responsible Fashion.
Increase awareness of 20 Fashion-Tech startups among luxury and fashion brands, introducing digital solutions for transparency, traceability and ecoconception.
Brand c...
Executive MBA, Global Fashion Management
Institut Français de la Mode
Aug 2021 - Jan 2023
Digital / Sustainability / Change of consumers behaviours
In partnership with the FIT in NEW YORK and HONG KONG Polytechnic University.
With a true international perspective, it prepares high-potent...
Head of Global Communication and Marketing
Moreau Paris
Sep 2020 - Aug 2021
French brand of luxury leather goods
Responsible for increasing the International awareness of the brand (USA, UK, Japan, China, FR) by proposing a new Communications / PR strategy and e-Marketing pla...
Sustainability Marketing
(Advanced)
Marketing Campaigns
(Advanced)
Marketing Activation
(Advanced)
Advertising Campaigns
(Advanced)
Communications Strategy
(Advanced)
Management
(Advanced)
Project Management
(Advanced)
Partnerships
(Advanced)
French
Native
English
Fluent
Spanish
Basic
Institut Français de la Mode
Executive MBA
2021 to 2022
ESG Management School
Master in Marketing and Advertising
2003 to 2003
Université Paris-Est Créteil (UPEC)
Master's degree in Commercial engineering, Spec. in Management
2001 to 2002
* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.
© 2023 Dweet LTD. All rights reserved.