Vanessa François

Fashion Sustainability & Communication/Marketing Consulting I Executive MBA Institut Français de la Mode

SUSTAINABILITY & COMMUNICATION IN FASHION & LUXURY Expert in 360 Marketing & Communication I Brand Strategy I Partnership I CSR strategy It all starts with sincerity of purpose ! Passionate about know-how, innovation and circularity, I'm committed to promoting and supporting the sustainable transformation of FASHION & LUXURY companies. I like to help people and organization to schift, to progress, to commit them to positive transformation and to align their communication to the sustainable goals. TO DO THIS Shift the narrative Lead with science Change behaviours and practice Reimagine values Drive advocacy How did I get here? 🎓 Recently graduated from IFM’s Global Fashion Management Executive MBA (Class of 2022), I am a lover of brands with strong DNA and I've developed a deep expertise in CSR strategy. The climate change is a key challenge that also drives growth opportunities, which I wrote a thesis on, titled "CSR, A WINNING CIRCULAR ECONOMIC MODEL". 🚀 MY CAREER PATH 15+ years working in Image, Awareness & Influence Marketing with International development, great culture and values. 👉 IN BONUS Live in Paris but, worked all over France, USA, Australia, Asia, EMEA, UK and emerging countries. I love ART, DESIGN, FASHION, TECH and NATURE.

Previous Brands
Business France
CB News
Instinct Créateur
Institut Français de la Mode
Moreau Paris
Première Vision
The Woolmark Company
Work Experience
Eco Campaign Sustainability French Consultant
Apr ‘23 - Now
The Woolmark Company

Supporting Marketing & 360 Communication campaign strategy thanks to: French Market Approach I Fashion Outlook Regulatory compliance Aligning communication to the sustainability goals Driving advocacy

Fashion Sustainability & Communication Consulting
Jan ‘23 - Now
Self employed

BRANDS THAT ALREADY TRUST ME: THE WOOLMARK COMPANY, PREMIERE VISION... I support positive transformation of your company, from your purpose, to your business model, strategy, roadmap, collective commitment... right through to communication. I make your CSR strategy a growth driver, step by step. => Giving consumers and trends CSR insights => Rethinking your brand strategy (brand platform, brand content & positioning) => Rethinking your business model (sustainability = ROI) => Promoting your CSR initiatives (no greenwashing) => Aligning fashion communication to the European sustainability regulations => Influence & PR (based on a solid ecosystem) => Engaging your partners, communities and employees MY EXPERTISES COMMUNICATION & MARKETING 360 Communication & Marketing Strategy I Influence & PR I Brand Strategy (Brand platform, Brand content, (Re)positionning, 360 activation) l Project Management I Business Development & Partnership l Managerial Transition I International Coordination I Management CSR CSR strategy I Partnerships CSR Business model I Eco-design I Recyclability I Rental I Second hand Consumers and trends CSR insights | Trends forecasts CSR Reporting I Ecological Transition I Carbon balance Regulatory Compliance I European & International sustainability regulations 🌱 TOGETHER We can get involved in positive impact projects, create desirable changes & reinvent the Future of Fashion. Voir moins

Fashion-Tech Ambassador
Jan ‘23 - Jun ‘23
Première Vision

For a more responsible Fashion. Increase awareness of 20 Fashion-Tech startups among luxury and fashion brands, introducing digital solutions for transparency, traceability and ecoconception. Brand content "Smart Tech White Paper" Why Smart Tech is transforming Fashion? Digital solutions for a Sustainable Fashion. Rewriting French version.

Executive MBA, Global Fashion Management
Aug ‘21 - Jan ‘23
Institut Français de la Mode

Digital / Sustainability / Change of consumers behaviours In partnership with the FIT in NEW YORK and HONG KONG Polytechnic University. With a true international perspective, it prepares high-potential executives for top-level managerial responsibilities in the fashion and creative industries at large. 4 International Retail Seminars: NEW-YORK / HONG-KONG / MEXICO / PARIS Projects: HERMÈS CHANEL GUCCI SCHIAPARELLI MESSIKA STELLA MCCARTNEY VESTIAIRE COLLECTIVE JACQUEMUS LORO PIANA BRUNELLO CUCINELLI AZ FACTORY TIPOLOGY Voir moins

Head of Global Communication and Marketing
Sep ‘20 - Aug ‘21
Moreau Paris

French brand of luxury leather goods Responsible for increasing the International awareness of the brand (USA, UK, Japan, China, FR) by proposing a new Communications / PR strategy and e-Marketing plan. Leading International teams (UK, Japan, USA) and 4 agencies (PR, SEO/SEA, e-commerce and Digital content creation).

Head of Communication, Marketing & PR Partnership
Sep ‘18 - Sep ‘20
Instinct Créateur

Fashion label for emerging fashion designers In charge of Marketing, Communication and Partner strategy plan and implementing the operational by leading a team of 3 people (digital / content social / events). Repositioning the label (diversity, inclusion and CSR) and deploying an influential PR strategy.

Head of brand & International Communication 360
Aug ‘15 - Jan ‘19
Business France

French government agency Responsible for promoting the economic attractiveness of France, highlightning its “savoir-faire”, creativity, innovation and entrepreneurship, all sectors combined. Piloting and running a 360° cross-channel and digital campaign in 9 countries (USA, Europe, Asia) so-called "Creative France". Budget €8M. Leading a committee of 20 private and public partners (ADP, Air France, Pernod, Airbus, France Media Monde, Ministries etc.).

Corporate Communications Project Manager ASIA
Aug ‘11 - Jul ‘15
Business France

In charge of implementing the global communication strategy from the HQ within Asian subsidiaries and animating the Asian & BRICS communities set up in France (1000+ companies from Korea, China, Brazil, India, Japan, Russia). Developing private & public Partnerships (Embassies, CCI, Deloitte, Mazars, BPI etc.).

Communication/Account Manager
Dec ‘09 - Dec ‘10
CB News

Responsible for developing the digital section of CBWeb le Club and building the operational and digital marketing strategy.

Marketing/Account manager
Sep ‘04 - Dec ‘09
CB News

In charge of operational marketing, developing a BtoB portfolio (agencies, advertisers) and managing events Partnerships.

French - Native
English - Fluent
Spanish - Basic
Education & Training
Institut Français de la Mode
‘21 - ‘22
Executive MBA
ESG Management School
‘03 - ‘03
Master in Marketing and Advertising
Université Paris-Est Créteil (UPEC)
‘01 - ‘02
Master's degree in Commercial engineering, Spec. in Management
Paris, France