- Leading brands and individuals in optimizing their marketing and branding strategy to drive sales and brand presence via social media execution, omni-channel storytelling, data analysis, campaign management, and more - Providing services including: marketing consulting, brand strategy and positioning, campaign creation and execution, social media strategy, content creation, creative consulting and direction, influencer marketing expertise, press outreach and management, and more - Focusing on consumer driven brands in the fashion and ecommerce space
- Managed and executed quarterly marketing activations ranging from $5,000 to $30,000+, achieving brand the highest conversion rate to date (total sales up +10% MoM, and +83% YoY on +145% higher Total Inv YoY) and highest Avg FP Units in two years (40% growth MoM), all resulting in Song of Style being the #2 highest-clicked brand - Strategized and coordinated all brand partnerships with influencers, celebrities, and other entities to foster authentic relationships and build an ambassador program from ground zero - Utilized innovative social media strategies to increase Instagram sales by 13% and build Pinterest engagement 41% over three months - Measured success of campaigns by preparing weekly and monthly reports to account for and compare various KPIs and provide recommendations to drive brand awareness and online sales
- Formulated and executed business model to build a company of 200+ hires and four branches across Northern and Southern California, while operating at an average GPM of 36.5% - Created digital marketing campaign and organizational remodel to increase sales by 200% within four months and nearly double team size - Managed team of nine individuals to effectively create and drive marketing campaigns and craft Ignite brand persona - Created content for and managed all social platforms including Instagram, Tiktok, Pinterest, etc... to convert leads to sales
- Combined analytical and creative skills to optimize organization, planning and execution, increasing productivity across both PR and Design teams - Aided in the creation of the Spring/Summer 2020 Collections, quickly gaining recognition and greater responsibility including achieving a feature in the collection with my fabrics, swatches, and color names - Used understanding of trends and aesthetics to create selections for editorials and stylists, featured in magazines such as Bazaar and Elle