Isabelle Roshko

Freelance Marketing, Branding, and Creative Strategy Consultant
Previous Brands
Ignite Tutoring
Marketing, Branding, and Creative Strategy.
Song of Style | Revolve.
Stella McCartney
Work Experience
Freelance Consultant
Nov ‘22 - Now
Marketing, Branding, and Creative Strategy.

- Leading brands and individuals in optimizing their marketing and branding strategy to drive sales and brand presence via social media execution, omni-channel storytelling, data analysis, campaign management, and more - Providing services including: marketing consulting, brand strategy and positioning, campaign creation and execution, social media strategy, content creation, creative consulting and direction, influencer marketing expertise, press outreach and management, and more - Focusing on consumer driven brands in the fashion and ecommerce space

Marketing Coordinator
Nov ‘21 - Nov ‘22
Song of Style | Revolve.

- Managed and executed quarterly marketing activations ranging from $5,000 to $30,000+, achieving brand the highest conversion rate to date (total sales up +10% MoM, and +83% YoY on +145% higher Total Inv YoY) and highest Avg FP Units in two years (40% growth MoM), all resulting in Song of Style being the #2 highest-clicked brand - Strategized and coordinated all brand partnerships with influencers, celebrities, and other entities to foster authentic relationships and build an ambassador program from ground zero - Utilized innovative social media strategies to increase Instagram sales by 13% and build Pinterest engagement 41% over three months - Measured success of campaigns by preparing weekly and monthly reports to account for and compare various KPIs and provide recommendations to drive brand awareness and online sales

Founder + Head of Marketing and Creative Direction
Aug ‘19 - Nov ‘21
Ignite Tutoring

- Formulated and executed business model to build a company of 200+ hires and four branches across Northern and Southern California, while operating at an average GPM of 36.5% - Created digital marketing campaign and organizational remodel to increase sales by 200% within four months and nearly double team size - Managed team of nine individuals to effectively create and drive marketing campaigns and craft Ignite brand persona - Created content for and managed all social platforms including Instagram, Tiktok, Pinterest, etc... to convert leads to sales

PR &Studio Design Intern
Jun ‘19 - Aug ‘19
Stella McCartney

- Combined analytical and creative skills to optimize organization, planning and execution, increasing productivity across both PR and Design teams - Aided in the creation of the Spring/Summer 2020 Collections, quickly gaining recognition and greater responsibility including achieving a feature in the collection with my fabrics, swatches, and color names - Used understanding of trends and aesthetics to create selections for editorials and stylists, featured in magazines such as Bazaar and Elle

English - Native
French - Basic
Education & Training
Fashion Institute of Design and Merchandising (FIDM)
‘20 - ‘22
Business Administration
University of California, Los Angeles (UCLA)
‘16 - ‘20
Bachelor of Art
Psychology and English Minor
Los Angeles, CA, USA