I excel in enhancing customer experiences and driving sales for luxury brands, adaptable to various retail environments. With a strong focus on CRM, upselling, and storytelling, I thrive in high-end settings, offering flexibility in tasks and schedules.
- Oversee the global ecommerce strategy of premium beauty brand to boost direct-to-consumer (D2C) growth and optimize sales at eretailers - Lead customer experience and innovation through Data-driven and omnichannel projects (livestreaming, booking services, virtual stores...) - Oversee website optimizations : SEO, A/B testing, new features roadmap... - Partner with IT to implement new features and high value business opportunities to roll out in all ecommerce markets - Empower and evangelize 9 markets to enable digital transformation through emerchandising, Ecommerce guidelines and analytics trainings - Monitor direct and indirect ecommerce performances through dashboards to drive customers acquisition, encourage repurchase and develop loyalty.
- Lead Maison program for innovation using Data and AI on digital expertise - Define Data & Digital strategy to build hollistic business objectives and prioritize 3 year roadmap - Optimize e-commerce sites (UX, New payment methods & delivery, personalization and recommendations...) - Customer acquisition and retention (SEO, retargeting, email automation, paid media) - Work on predictive segmentation to automate the CRM lifecycle management - Data governance to optimize data collection & data quality to build a 360° customer profile - Work with IT Team on development of CDP platform to collect, store and analyse data for business activations - Team coordination and management of >10 people
Act as Digital and ecommerce expert for the LVMH Maisons : 1- Optimize online customer experience and conversion rates - Lead Maison website UX optimizations, personalization strategy and product recommendations (upsell and cross sell) - Work on customer journey analysis with a continuous optimization program through A/B testing and user tests 2- Work on retention and re-engagement journeys - Define the right workflows of the customer journey - Help Maison implement automated triggers using Salesforce Marketing Cloud and build omnichannel journeys (connector between SFCC and SFMC) - Use Data and AI to optimize the targeting and messaging 3- Increase incoming traffic on website - Responsible of the SEO strategy and support for the Maisons Management of 5 persons
• Management of the online and CRM activity : business requirements & KPIS definition, automate reports implementation and data visualization dashboards • Measure of the digital performance and business goals achievement • Optimization of the customer experience and onsite conversion: quantitative data analysis, AB test, personalization, DMP, segmentation, lead nurturing • Online media buying optimizations (SEA, Display, RTB, etc.) • Support to Peugeot Worldwide countries to optimize their performances
• Project management - website, mobile, e-commerce : account management, user experience optimization, creative briefs and mock-up follow-up, functional and technical specifications • Management of CRM campaigns: targeting, A/B Testing, revenue management, retargeting, data report and optimization • Data analysis: database segmentation, follow up of a DMP set up (Neolane), data base optimization to get a thinner analysis, process automation
• Mediametrie Netrating and ComScore audience analysis to build “business case” and pre-sales supports • Monetization pack offers to increase MSN traffic and revenue (Ligatus, Outbrain..) • Data analysis: website performance reporting and strategic recommendation to accelerate performance: audience aggregation, social media optimization, newsletters… • Campaign management: pre-sales, tracking, traffic management, reporting, SEO • Management of branded content campaigns and news display ads formats
• Coordination of corporate websites making into 5 languages • Search engine and keyword optimisation • Liasing with graphic designers and web agencies
• Commercial and strategic Marketing offer : Business Plan analysis, geomarketing studies to identify a consumer potential • Benchmark to identify appropriate B to B customers, inform them about the project and negotiate agreeable terms • Presentation of the WiMAX Technology to internal SFR Management
• Traffic management: adserving, reporting, performance analysis and recommending opportunities for improvement of the mobile campaigns • Editorial and commercial management of a promotional service on a mobile website • CRM Campaigns
• External communication: leaftlet creation, brief to agencies, control of the production • Internal communication: making of a brochure for European Team