Over 10 years of experience working within the creative industry from curation, creative direction, styling, branding, marketing, production and wholesale.
Spearhead business growth across the EMEA region, securing key partnerships and driving wholesale expansion. Devise market-entry strategies with a focus on the UAE and Middle East, achieving consistent revenue growth. Align brand strategy with customer insights, boosting brand presence and regional impact.
Lead community engagement and retail strategies, fostering a strong brand presence in progressive fashion spaces. Implement sustainability-focused initiatives, enhancing brand visibility and reputation within diverse communities.
Rebranded the organization and led campaigns, driving social media engagement up by 3000%. Designed outreach programs that significantly boosted visibility and community support.
Established a pioneering platform for Queer SWANA creatives, fostering empowerment and representation. Curated exhibitions and projects spotlighting LGBTQ+ voices, achieving international recognition. Organised impactful events and workshops, cultivating a dynamic, inclusive community.
Delivered tailored consulting services to luxury brands, including market-entry strategies and product development. Partnered with high-profile clients like 125miles Fine Jewellery , Galleries Bartoux, Rainbow Wave, 247 Agency, Dan & Shan, House Babylon and Tina Monster, optimising brand positioning.
Directed visual merchandising and creative teams, delivering immersive in-store brand experiences. Managed collaborations with renowned artists, increasing foot traffic and revenue growth.
Oversaw operations for men’s and women’s collections, enhancing customer satisfaction and retail KPIs. Directed team performance and inventory management, maintaining brand consistency.
o Managing a team of 15 in the busiest concession in Harrods o Briefing team on daily, weekly and monthly targets o Managing team's monthly rota o Surpassing monthly targets consecutively o Interim VM for all stores and concessions o Training new VM manager
Attending relevant Art and Fashion openings and press events to take photographs and to cover stories for Men's Fashion Magazine(.co.uk), & Ground Floor Left Gallery website - Using my own initiative to write about ideas and personal views on fashion trends and styles for www.brighterman.com and www.mensfashionmagazine.co.uk - Guest blogging and Interviewing new designers, writing about their work for www.Muuse.com - Updating my own personal inspirational blog frequently since 2009, www.whatisaboytodo.blogspot.com - Writing in a humorous and witty way making fashion more enjoyable and adapting concepts of trends and styles to everyday life situations, with a touch of sarcasm and honesty http://www.mensfashionmagazine.co.uk/?s=andrew+demetry
Initially part of my final year project to find a gallery to exhibit work in 'Contemporary Practice' successfully converted an old textile factory into a functioning live/work Gallery in the heart of east London with focus on showing new talent. The gallery ran for 3 years. − Renovated space on a minimal budget − Hosted annual Art Auction for University of East London Exhibited work by members of the YBA, i.e. Gavin Turk, Fiona Banner − Hosted various Pop-Up events, i.e. restaurants, Indoor Markets, Movie Nights, fashion events, BBC filming − Collaborated with Artistic Projects i.e. TRACES, U.E.L &The Dead Dolls