Over 10 years of experience working within the creative industry from curation, creative direction, styling, branding, marketing, production and wholesale.
Orchestrated the rebranding of the Hidayah LGBT+ logo, fostering a refreshed brand identity. Pioneered impactful campaigns across online and offline platforms, yielding significant success. Developed and executed a robust communication plan for the period spanning 2021 to 2022. Implemented an effective strategy resulting in substantial social media growth and engagement.
Online platform celebrating the creative queer SWANA community https://www.nafs.space/ @nafs.space o Gathered a selection of creatives worldwide to join the NAFS.space platform o Creating a marketing/branding strategy for the NAFS.space o Pitching to investors, collaborators and local councils o Bringing diversity and equality within the LGBT community and Art Community o Connecting and mentoring young creatives o Creating a safer space online for marginalised creative o Creating the first ever BROWN PRIDE in the UK @NAZAR.LDN
Consultant Sep 21- current 125miles: Fine Jewellery Wholesale & Business Strategy Consultant. Consultant: January 19 - January 2020 Rainbow Wave: Fine jewellery wholesale Consulting. Consultant: Sep 16- Sep 19 247 Agency: Ready-to-wear (RTW) wholesale consulting. Consultant: Sep 19- Sep 21 Galleries Bartoux: Fine Art consultant, Marketing & PR strategist Dan Shan - Wholesale, Comms Manager Groundtruth. Global - Partnerships House Babylon - Branding, Digital and Social Media Campaigns, Launch Campaigns Tina Mønster - Branding Creative Direction
o Accountable for conceptualising events, windows and instore pop-ups o Researching and selecting artists to collaborate and showcase work in our East London Store and Farfetch offices o Presenting annual VM strategy and budgets to senior leaders o Liaising with buyers to ensure smooth brand adjacencies and to capitalise on high sell-through o Liaising with brands and production to make sure activation's are completed within store/brand standards o Overseeing weekly stock rotations for stores in correlation to overall brand and sales strategy o Overseeing all art sales to ensure smooth transition between artist and consumer
o Creating a strong PR strategy to increase the galleries brand awareness in the UK o Hosting events, art talks and working closely with PR to acquire more exposure o Securing B2B deals with established restaurants and hotels such as Buddha Bar and Claridges o The first point of contact for artists and external partners ensuring a collaborative approach
o Managing a team of 15 in the busiest concession in Harrods o Briefing team on daily, weekly and monthly targets o Managing team's monthly rota o Surpassing monthly targets consecutively o Interim VM for all stores and concessions o Training new VM manager
Attending relevant Art and Fashion openings and press events to take photographs and to cover stories for Men's Fashion Magazine(.co.uk), & Ground Floor Left Gallery website - Using my own initiative to write about ideas and personal views on fashion trends and styles for www.brighterman.com and www.mensfashionmagazine.co.uk - Guest blogging and Interviewing new designers, writing about their work for www.Muuse.com - Updating my own personal inspirational blog frequently since 2009, www.whatisaboytodo.blogspot.com - Writing in a humorous and witty way making fashion more enjoyable and adapting concepts of trends and styles to everyday life situations, with a touch of sarcasm and honesty http://www.mensfashionmagazine.co.uk/?s=andrew+demetry
Initially part of my final year project to find a gallery to exhibit work in 'Contemporary Practice' successfully converted an old textile factory into a functioning live/work Gallery in the heart of east London with focus on showing new talent. The gallery ran for 3 years. − Renovated space on a minimal budget − Hosted annual Art Auction for University of East London Exhibited work by members of the YBA, i.e. Gavin Turk, Fiona Banner − Hosted various Pop-Up events, i.e. restaurants, Indoor Markets, Movie Nights, fashion events, BBC filming − Collaborated with Artistic Projects i.e. TRACES, U.E.L &The Dead Dolls