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Natalia Clifford

Freelance Merchandising
About

Highly experienced Merchandising leader with 25 years experience in the retail industry. Commercial and analytical professional, with deep knowledge and expertise across the end-to-end planning, buying and merchandising lifecycles - translating these effectively and profitably across both digital and store channels. With my innate understanding and passion for Merchandising, I have recently moved into a consultancy role to guide, influence and support brands to deliver and achieve commercial success. As a freelance Merchandising expert, I support companies of all sizes through implementing merchandising processes and setting up tools to drive efficiencies. My varied experience across short and long lead times, and numerous product categories allows me to overcome issues, propose solutions and make commercial decisions for any brand. I have outstanding financial acumen, strong planning, forecasting and budgeting skills, and dedication to driving productivity through simplified processes. I am a highly efficient and organised professional, with meticulous attention to detail. As a freelance Merchandising expert, I can be as hands on as the client wants, working independently or collaboratively as part of their team - on a set day per week, or on an hourly basis.

Previous Brands
First Friday
T H E N E S T
Retail Fifty Two Ltd
John Lewis & Partners
Long Tall Sally
Debenhams
River Island
Work Experience
Merchandising & Training Consultant
Jul ‘23 -
First Friday

First Friday is a consulting, change management and training business with its roots in retail. It has a large client base of retailers and other customer facing businesses in the UK, Europe, North America, South Africa and Australia. Everyone in the First Friday team has a retail background and have become expert consultants, trainers and change managers as a result of their own experiences and by supporting world class businesses. My role at First Friday is dedicated to developing and delivering merchandising training to clients, whilst simplifying their merchandising processes and tools to drive commercial performance.

Merchandising Consultant
Oct ‘22 -
T H E N E S T

I am a Merchandising consultant at THE NEST, working with maternity, baby and children's brands to help grow conscious and profitable businesses. Brands that I have worked with have been Etta Loves, Avery Row, Secret Saviours, Caramelo Kids, The Gilded Bird and Goosebury Fool.

Founder & Freelance Merchandising Consultant
Aug ‘22 -
Retail Fifty Two Ltd

I offer freelance merchandising services to small-medium sized brands, helping implement effective merchandising tools and processes that drive commercial success, whilst managing their stock inventory. Brands I have worked with are Marie Chantal, Eleven Loves, MuthaHood, Rosa & Blue and Scott-Samuel. I currently also work for brands through First Friday and THE NEST as a Merchandising & Training consultant.

Merchandise Lead, Womenswear & Accessories, Menswear, Travel & Sports Brands
Aug ‘21 - Oct ‘22
John Lewis & Partners

Senior Merchandiser, Handbags & Purses
Jan ‘18 - Aug ‘21
John Lewis & Partners

Senior Merchandiser, Boyswear Clothing & Accessories
Nov ‘15 - Jan ‘18
John Lewis & Partners

Merchandiser, Nursery (Baby Essentials, Playing, Travel & Furniture)
Sep ‘11 - Apr ‘15
John Lewis & Partners

Merchandiser, Lingerie, Swimwear & Nightwear
Jan ‘08 - Sep ‘11
John Lewis & Partners

Merchandiser, JL Collection & Occasionwear
Sep ‘06 - Jan ‘08
John Lewis & Partners

Junior Merchandiser
Jul ‘05 - Sep ‘06
Long Tall Sally

Assistant Merchandiser
Jul ‘03 - Jul ‘05
Debenhams

Positions held on Matthew Williamson, Jasper Conran and Own Brand Collections

Assistant Merchandiser, Ladies Denim
Aug ‘01 - Jul ‘03
River Island

Allocator & Senior Allocator, Mens Casualwear
Jun ‘00 - Jul ‘01
River Island

Languages
English - Fluent
Croydon, UK