Salvador Chillaron

- Elevated Brand Equity and storytelling, strengthening customer loyalty and positioning Sazy as a premium digital-first lifestyle brand. Led a creative team, including Art Director, Graphic designers & copywriters. - Architected and executed an eCommerce-led growth strategy, launching new product ranges and seasonal campaigns across CPC, SEO, UGC, and social channels—driving a 32% YoY sales growth. - Built and activated a high-impact network of PR, SEO, Brand and Digital Agencies, as well as Web Developers; launched a performance-driven influencer & UGC programme that doubled organic traffic and lifted organic sales by 37%. - Scaled digital marketing across Google Adwords, Meta Ads, Affiliates, and Digital PR; boosted ROAS to 3.2x while slashing CPA by 42% through precision targeting and real-time campaign optimisation. - Deployed advanced analytics platforms such as TripleWhale and Klevu to unlock full-funnel performance; lifted conversion rates from 0.2% to 1.9% and increased AOV by 370% through UX and CRO enhancements. - Partnered cross-functionally with Product and Operations Directors and reported to the Board, aligning on Marketing Efficiency Ratios, budget spend, ROI, and go-to-market plans for new categories including home textiles and soft furnishings.

Drive business expansion and market penetration through strategic initiatives and direct marketing performance, optimizing campaigns to elevate brand visibility and engagement. Orchestrate brand direction and retail marketing efforts, leveraging data-driven insights to enhance customer experience, identify growth opportunities, and implement effective solutions. - Grew sales by £2M+ across digital and retail channels through key strategies and optimisation of marketing performance. - Introduced new category of trainers and executed market penetration strategy with 15% price rise. - Expanded e-commerce revenue streams by developing new customer tier system and automating email marketing flows. - Increased digital revenue by £1.3M via strategic digital marketing activations, including new CPC strategies, partnerships with WordSeed and Linkby, and directing first in-house and external affiliate programmes, enhancing ROAS to 400%. - Generated £900K in retail marketing by introducing new visual merchandising strategy, redesigning store interiors, hosting VIP events, collaborating with local influencers, and launching personalised clientele programmes. - Boosted APV, frequency, and CLV by merging CRM & customer service functions, conducting customer satisfaction surveys. - Enhanced brand equity through content production, partnerships with press and media, and appointment of new advertising, PR, and digital agencies. Launched four new stores, executing communication strategies & local promotional activities.

Data Intelligence MarTech solution for Marketing and Procurement departments of Fortune 500 companies. Suite of SaaS products offering data science and visualisation of over $10 billion in Marketing fees per year. - Directed Marketing and Client Success SaaS teams globally. Contributed to Leadership Team success. - Advised on data and analytics updates based on new trends such as increased D2C model, and creation of digital assets. - Presented monthly business updates for the Board of Directors (LDC, Private Equity Investment). - Managed Global Marketing Calendar and Budget. - Executed Marketing and Marketing Procurement Strategies via Consultancy services for global FMCG and Luxury brands i.e., Unilever, Nestlé, L’Oréal, Estée Lauder, Jaguar Land Rover, and Ralph Lauren, just to mention a few. - Conducted activations plans to achieve efficiencies in Brand Management, MarTech, and Marketing Procurement, especially with Digital, Content, PR, Media Production, and Creative Agencies.

- Led Strategic Growth plans, and led Market Plan Segmentation, Customer Value-in-use frameworks, and adoption of Innovation Curves. Managed Brand Value Audits, and Executed Sustainability strategies. - Managed Marketing budgets and maximised Return on Investment (ROI). Managed campaign crisis. - Executed Digital Marketing strategies, and crafted creative concepts to better communicate brand values. - Directed Global PR Agencies, influencers, and communication omnichannel plans to increase brand awareness.

- Signed off Brand Assets and Brand Campaigns creation. Directed strategic marketing plans to increase eCommerce retention, Trade Marketing efficiencies, and B2C Digital Marketing engagement in EMEA and APAC regions. - Supervised global retail function and set up new e-concession and pop-up strategies in EMEA, Korea, Japan, and Mainland China. 20% annual sales increase. Launched first ever BeggxCo Flagship store in Central London, and set up retail strategy. Directed cross-functional teams (30 people). Launched multiple strategic partnerships with artists & brands. - Appointed T-Mall Partner, and directed Chinese consumers content creation. - Led global digital plans through eConcessions, Farfetch, MatchesFashion & Mr. Porter. Directed global affiliate marketing strategies, and managed Global PR Agencies.

- Coached Design, Marketing, E-Commerce, and Retail teams (14 staff and £5m). Improved brand performance by expanding pop-up stores, and re-balancing product range. - Directed strategic Marketing plans and led Strategic Social Media activity. Secured key EMEA partnership with Disney and opened multiple pop-up stores in Harrods, Bicester Village, Tryano Abu Dhabi, and Bloomingdales.

A range of contemporary and classic jewellery for men and women. - Run brand strategy, management social media, trade marketing, retail marketing, PR & Communications strategy. - Launched Key partnerships with Thomas Pink, LVMH Group and Massimo Dutti, including a capsule collection with Elton John Aids Foundation. - Supervised EMEA Marketing Wholesale strategy, including Travel Retail and Visual Merchandising in key department stores.

A lifestyle resort brand that creates unique, urban swimwear and accessories. - Executed scopes of works i.e., brand campaign budget, asset creation, photo shoots, and many more. - Influenced Park Hyatt and Mandarin Oriental Travel Retail partnerships. - Completed plans to enhance critical path across design and production departments.

Luxury Menswear Brand - Su Misura/ Bespoke. CADINI was founded in 1970 in Florence, Italy as a manufacturer of men’s garments and accessories. Since then, Cadini has continuously grown, maintaining a great passion for style, quality, and, research. Over the years, Cadini has evolved from a manufacturer into a classic menswear brand, developing its own collections. Total wear, bespoke suits & Italian fabrics.

Statistics Consultancy - DEVSTAT supports customers to enhance their capacities to generate and use quantitative information to improve decision-making, data research and sustainable business intelligence methodologies. - Santander Bank Scholarship. - Supported Market Research plans & Statistics Projects for Eurostat (European Commission).