Olya Trach

Data-led strategy: data analysis, reporting. Product launches , campaign design, execution, management. Working collaboratively with the teams : Creative, Digital Marketing team, CRM, Retail Marketing and E-commerce to ensure all teams are well briefed on forthcoming launches and activities to ensure consistency of communications across the brand. With Product Marketing Manager & Visual Merchandising Manager, determines merchandising ‘look’ of new campaigns, products and trends. Lead all briefing VM collateral , VM budget with the in-house VM team & creative studio, manage the internal sign-off process. Campaign budget for brand, supporting direct report on planning & actualisation. Demand Planning: Partner with the Supply Chain Team to develop forecasts for new product launches in relevant categories & review basic against category retail projections. Holds monthly updates with Demand Planner to ensure correct inventory of saleable line items based on marketing calendar and strategy to minimise out of stocks and excesses. Lead campaign results analysis across all UK teams to generate learnings to inform future campaigns. Ensure relevant team analysis of competition, trends & claims to drive insightful forecasting strategy on NPD & Basic, pricing strategy & key tactics to cut through. Product marketing lead for media planning, brief campaigns to media agency. Lead media execution in TVC/VOD/Print/OOH where relevant. Lead relationship with Global Skincare Product Marketing team to outline market needs, ensuring UK point of view considered to develop compelling products & assets to entice UK consumer

Creative ideation & lead of Global Marketing & Consumer Engagement Strategy that supports the achievement of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, all in accordance with brand guidelines. Managing end-to-end creative process with meticulous attention to detail, guaranteeing all content is on-brand, cohesive, and precisely aligned with marketing initiatives and overall objectives of the business. Strategic budget management in line with strategic imperatives and managing the ongoing allocation of budget expenses in order to match objectives with appropriate resources. Alignment of the marketing calendar, consumer engagement activities across all Media (non-digital and digital), Influencer relationships, Communications, CRM, New Product Innovation, GWP, Promotions, Events, and Retailer programs. Alignment of teams to ensure the highest quality of of brand comms execution across all platforms, all markets. Ideation, management, and effective execution of complex omni-channel campaigns across markets. With relevant content globally, alignment of the teams involved, and efficient delivery against set KPIs. Working in tandem with cross-functional teams to deeply understand campaign objectives, target audiences, and messaging, translating these insights into compelling creative concepts that resonate effectively. Working collaboratively with the cooms: Digital Marketing team, CRM, Retail Marketing and E-commerce to ensure all teams are well briefed on forthcoming launches and activities to ensure consistency of communications across the brand. Leading campaign analysis across all global teams to generate learnings to inform future campaigns. Ensure relevant team analysis of competition, trends & claims to drive insightful forecasting strategy on NPD & Basic, pricing strategy & key tactics to cut through.

Terminated due to russian invasion of Ukraine. Development of strategic roadmaps, brand startegy marcomms plan for the new market. Lead & land of the brand assets ( visual, creative, videography) within the omni-chanel strategy. Share, guide, grow, supervise regional marketing team to ensure efficient implementation of marketing comms. Monitor, analyze performance metrics related to the omnichannel, index on consumer experience, etc. Ensure brand's synergy and sustainable development practises , business synergy with corresponding governmental agencies. Ensure timely accurate forecasting and availability of saleable and non-saleable stocks for promotional programs, control and maintain healthy stock levels, promotional stock usage and obsolescence. Manage relationships with a wide range of external stakeholders such as business leaders, local and national government, special interest groups and local communities. Brand's sustainability strategy ( following SDG protocol of the United Nations Ukraine) formation & lead for the region.

This intense course was developed for the Працюй Вільно project of WorldBank, done in cooperation with Artinov. The key responsibility of course coordinator was developing a relevant marketing course combining both - most up to date marketing & business theory, strategic planning, concepts, models and ideas , as well as practical tasks and projects. In order to cultivate in-depth understanding of themes discussed and to provide first hand practise, as well as contacts with the real companies, brands.

Accurately defining and scoping projects. Craft compelling briefs & presentations that inspire and guide creative teams towards exceptional outcomes, which connect to our clients’ objectives. Own a project & corresponding budget, timeline from initial scoping, brief through to execution, and reporting. Build sustainable client relationships & act as the client partner, nurture and grow the relationship. Brief delivery teams and third parties to ensure all parties are fully equipped with the required information and expectations are fully met. Ensure alignment at every stage of the project. Manage and streamline innovation driver processes with client and internal teams for more effective account management. Delivering end-of-campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. Foster strong relationships; become a trusted strategic advisor internally and externally with colleagues and clients. Focus on further developing existing client relationships by identifying areas where all disciplines within the business can be utilized. Provide inspiration and ongoing thought leadership across the agency on creative strategy, best practices, culture, and trends. Inspire and nurture the careers of the team, guiding the wider creative team with hands-on brand guardianship, supporting the strategy team, as well as close client partnering.

Deliver your strategic goals by building capability through inspiring, fully-customised solutions created by expert consultants and delivered by specialists in their field. Our solutions are supported by coaching and digital embedding tools, delivered ‘at the moment of need’, to enable long term behavioural change and the evolution of your culture. Functions: Marketing planing and implementation Marketing budget planning Corporate communications Re-branding Brand alignment Marketing research Monitor & report competitive activity Stakeholder management & communications