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Amanda Williamson

Senior Product Developer + Designer | Accessories + Apparel
Portfolio website
About

I am a highly creative individual, dedicated to my work as a Designer + Senior Product Developer with over 13 years’ experience in lifestyle womens apparel and accessories. I have an aptitude for designing full range collections that focus on product innovation and sustainability reaching across multiple commodities. I take pride in my skills, knowledge and ability to create lasting product with a high level of attention to detail.

Previous Brands
AWilliamson Design
Canada Pooch Ltd.
Epiphany Branding
Roots
Sears Canada
YM Inc.
Work Experience
Designer
Jul ‘19 - Mar ‘23
Roots

Designed original accessories collections for Roots, B2B partnerships and exclusive special projects • Contributed to positive year-over-year sales growth for accessories department, totaling $5 million annually • Led team of cross-functional peers through design and development process, contributing 300+ styles yearly • Enhanced Roots' product portfolio by sourcing and utilizing sustainable materials for 84% of the assortment • Actively owned forward trend research impacting product design, styling, new seasonal materials and yarns • Demonstrated complete ownership of seasonal presentations focusing on accessories collections to upper management teams and B2B partners

Senior Product Designer
Jan ‘18 - Jul ‘19
Canada Pooch Ltd.

Designed original collections of high end outerwear for house label and branded portfolio • Led collaborative design process with B2B partners on all product from initial concept through final production • Revitalized product by sourcing new materials and trims, laddering down from outerwear runway trends • Created proposals of new design concepts to gain business from potential clients

Senior Product Developer
Feb ‘17 - Nov ‘17
Sears Canada

Designed and developed contemporary womenswear collections focused on cut + sew knits, sweaters, woven tops + bottoms • Led team of cross-functional peers through design and development process, from initial proto sample through final production • Owned presentations of seasonal collections to executive and marketing teams to reinforce brand message and seasonal directive • Supported junior resources through mentorship and direction on day-to-day product relation issues and new developments

Design Consultant
Nov ‘15 - Now
AWilliamson Design

Full range design and development services including: • Seasonal collection design specializing in womens RTW apparel and accessories • Trend research and forecast presentations focusing on speci;c client needs • Tech pack development for initial prototype sampling • Original graphic design, artwork set-up for production

Buyer (Product Development, Womens' Athletic Commodities
Jan ‘10 - Dec ‘15
YM Inc.

Buyer and product developer for womens athletic collections • Effectively reported and executed seasonal buy plans focusing on athletic commodities totaling $14 million annually • Led design and development of new branded athletic collection • Owned seasonal cost negotiation, maker communication and all logistics terms

Designer
Jun ‘08 - Dec ‘10
Epiphany Branding

Clients included: FGL Sports, Walmart Canada, Sears Canada • Designed collections of womenswear apparel and graphics • Created trend forecast presentations based on speci;c client needs • Travelled on-site to work directly with clients for collaborative design needs

Languages
English - Native
Toronto, ON, Canada