Hello,

An ambitious, analytical and commercially driven digital marketing professional with six years of experience across a broad range of marketing channels. Skilled in managing and overseeing simultaneous projects with the ability to set standards and achieve results. Confident in communicating and influencing at a senior level to engage stakeholders, obtain support and change behaviours. A creative thinker and outgoing in nature, I am experienced in building strategies, coordinating teams, managing people and building effective relationships.

Managing all online marketing channels, I’m responsible for the trade-driving activity and developing and delivering the integrated digital marketing strategy, setting KPIs and budgets to achieve the required growth in line with the wider business goals. I managed a team of 3-5 people and managed several agencies and partners.

My digital marketing experience with large-scale brands and social media campaigns, media plans and global digital strategies such as well-known healthcare brands, fashion, technology, university, natural and organic FMCG brands and the biggest iconic constructions projects. I created communication strategies from the beginning to the end, managed the paid media planning and instantly organised the live streams, influencers and content.

Other areas of the role include:-

PPC / Search Engine Marketing = Lead the introduction of an integrated SEO and PPC strategy combining cutting-edge data-driven tactics with technical optimisations and highly targeted content and outreach campaigns designed to deliver maximum growth with the best possible ROI.

Email = Manage a small email marketing team to ensure the delivery of all cross-channel marketing campaigns. Recently we have delivered several technical enhancements and optimisations, including automation and the integration of our CRM segmentation into our email system, allowing us to launch several targeted product and customer lifecycle campaigns.

Affiliates = Working with affiliate networks and closely with key affiliate partners, I have helped to grow the channel consistently over the past six years. During this time, our affiliate network has also become a key source for new customer acquisition.

Social media = Initially set up and managed all of the brands’ social media channels I now work with agencies and advise our social media team on strategy and content plans.

Reporting and analysis = Worked on a project to enhance our analytics and reporting functionality with the goal of report automation, marketing attribution and CRO.

To follow my ambitions, I am willing to work in an environment that can help me develop my skills and implement the most creative digital projects harmonious with brand strategies.

Please find my resume attached. I'd love to meet with you to introduce myself better.

Best regards,
Hazal Türkeli