Kun Qian
I am a Fashion Buying and Merchandising student at London College of Fashion with practical experience in merchandising, buying support, retail operations and e-commerce across London and Shanghai. Through internships at Baozun and PUMA, I have developed skills in sales and stock analysis, competitor research, product onboarding, assortment planning and cross-functional communication. My retail experience at a multi-brand store in Soho has also strengthened my understanding of customer behaviour, product performance, replenishment and visual merchandising. I supported product recommendations, stock management and buying decisions using sell-through data and customer feedback. I am analytical, organised and commercially aware, with strong attention to detail and a genuine interest in fashion, product and consumer trends. I am confident using Excel, PowerPoint, WGSN and EDITED, and I work well in fast-paced, collaborative environments. I am now looking for an opportunity where I can apply my academic knowledge and practical experience while continuing to develop within the fashion retail industry.
• Supported end-to-end e-commerce merchandising workflows for luxury brands including Ports and Fear of God, covering product onboarding, launch coordination and trading operations. • Researched 30+ potential brands for Lane Crawford China expansion, analyzing Xiaohongshu, Instagram, TikTok and Douyin traction plus audience demographics. • Built competitive product analysis reports for Prada, Acne Studios, Alexander Wang and Alexander McQueen to inform buying and assortment decisions. • Assisted internal sales project after NET-A-PORTER China exit, coordinating remaining stock handling and redistribution; strengthened knowledge of GMV, sell-through and margin metrics.
• Delivered styling-led customer service and product recommendations, increasing in-store sales by 15% through proactive engagement and improved conversion. • Managed replenishment, stock checks and size/assortment availability to reduce missed sales and maintain day-to-day trading efficiency. • Supported visual merchandising, window/display refreshes, opening/closing routines and store standards during peak trading periods. • Assisted product selection and reordering for independent designer brands using sell-through performance and customer feedback.
Assisted customers, maintained shoppable rails through sorting/tagging/display, and supported fitting room, tidying and stock rotation operations.