Arjan van Baal
I am a highly experienced creative with 20+ years of experience in design, management and Art Direction relating to creative campaigns - retail and digital, graphics, packaging and 3D in-store elements. Fluent in English, Dutch and German. Responsible for the development and delivery of creative strategy and identifying innovative and impactful design solutions to drive business performance and enhance brand presence. A strong leader and motivator of people, task focused and with proven ability to successfully influence senior management in making decisions which achieve rapid results and return on investment. My extensive insight into the consumers needs and how best to engage with them, allows me to drive creative solutions to business challenges with a view to making the brand message relevant, dynamic and credible. I challenge myself to deliver every project to successfully exceed expectations.
Design and development of concepts and Art Direction for leading M&S campaigns. Leading and managing the creative team on individual projects. Setting team objectives, signing off on all work ensuring standards and projects are on time and in line with creative philosophy and strategy. Focussing on consistency across all touch points and formats, including shoots (stills & AV), merchandising, CRM, online and social media channels. Partnering with the M&S inhouse copy team to define output and optimize customer engagement.Strong commercial awareness, leading inhouse teams and working with external agencies. Regular presentations to senior leadership and key stake holders. Achievements: Leading the M&S x Lionesses England campaign, creating strong visual narratives to ensure customer engagement. Leading Menswear department creative campaigns for 2022-23, resulting in significant departmental success and increased ROI. Playing a strategic part in the ‘Anything but ordinary’ launch, filtering the campaign through all channels.
Heading up the creative team and managing through significant change. Delivering creative campaigns and Art Directing projects for national and international markets both retail & digital channels. Combining creative thinking with strong process/work flow management. Constantly striving to balance ROI in line with budget requirements. Working closely with the Brand & Digital Directors, Retail and Buying departments, covering all elements in delivering the business strategy across multichannel communications. Responsible for developing and presenting customer facing visual communication concepts to senior management for seasonal launches and strategic promotions. At all times working to apply sustainable values through identification of appropriate production channels.
Managing the creative team. Delivering creative retail campaigns and projects for national and international markets. Combining creative thinking with strong process/work flow management. Constantly striving to balance ROI and work within budget parameters.
Working on re-branding for BHS own brands, designing window and in-store graphics for the marketing and creative department.
Working closely with the Creative Director, Marketing Director, Retail Director and Head of Visual Merchandising covering all elements in delivering the business strategy across multichannel communications. Responsible for developing and presenting customer facing visual communication concepts to senior management for seasonal launches and strategic promotions.