As a highly motivated and adaptable professional with a background in fashion, I am excited to transition into wholesale, buying or marketing sectors where I can leverage my skills in project management, communication, and problem-solving to drive business growth. With experience in the fashion industry, I have developed excellent organisational, strong detail oriented approach, and the ability to communicate effectively. I am a quick learner with a creative mindset and proficiency in Dynamics 365, Microsoft Office, and Adobe Creative Suite. I am passionate about collaborating with diverse teams to develop and execute successful strategies. If you are looking for a hardworking and innovative professional with a unique perspective, please don't hesitate to contact me. Kindly note it is advised to navigate the digital portfolio via computer!
Established in 1999, the brand has a rich legacy of timeless fashion. I joined to modernize its business model and revitalize its digital presence. My role combines Creative Direction, Business Model Optimization, and Brand Strategy to align tradition with contemporary market demands. Key Responsibilities: - Designing and implementing improved business models and operational systems to enhance efficiency and align with market trends. - Strategizing product release cycles, including monthly launches with exclusive offline and online offerings. - Initiating the conceptualization and execution of photoshoots, crafting compelling visual narratives that resonate with the target audience. - Coordinating cross-functional teams, including photographers, models, make-up artist, and stylists, to deliver high-quality creative outputs on time and within budget. - Acting as the final approver for all designs, ensuring products align with current trends and support the brand’s evolution towards a more modern and sophisticated direction. - Developing a strategic vision for social media, curating a visually cohesive and engaging feed that reflects the brand’s ethos. - Oversee content planning and execution, ensuring alignment with marketing goals and staying ahead of emerging trends. - Monitoring budget utilization across creative and branding initiatives, ensuring cost-effectiveness. - A pivotal role in redefining the brand’s identity, blending tradition with modernity to create a unique market position. - Continuously identifying opportunities for growth and innovation, fostering a culture of creativity and strategic thinking.
• Collaborated with buyer in crafting product selections, incorporating new brands, considering budget and demand. • Accurately processed purchase orders, resolved production shortages and delivery discrepancies, optimized inventory levels, and proactively handled store transfers, cancellations, returns, and restocks. • Ensured smooth onboarding of brand partner, and maintained strong relationships with global brands like Vivienne Westwood, Hugo Boss, Mont Blanc, and Ralph Lauren, ensured efficient procurement processes. • Demonstrated excellence in relationship building and problem-solving with warehouse, effectively resolving daily challenges related to critical path. • Collaborated closely with cross-functional teams, such as Merchandising, Retail, Finance, and Digital teams, to align goals and streamline processes ensuring deadlines were met of the highest quality. • Successfully delivered communication support and administrative tasks, such as ad-hoc reporting, buying appointment, key-point of contact for the department and invoice settlement. • Coordinated sample requests for photo studio, supported marketing content request from brands, and contributed ideas to enhance the digital website experience. • Conducted comprehensive competitor and market research to spot opportunities, and emerging trends and brands. • Mentored and trained new Buying Admin for industry adherence and high performance.
• Executed sales orders and allocation for EU/US/UK (251 stores). Conducted ad-hoc reporting and analysis, ensuring trackers are up to date regularly. • Effectively communicated updates, progress, and changes with suppliers and internal teams. • Utilized analytical thinking and data analysis skills to strategically analyze sales data, optimize product assortment, and execute strategic forecasting. • Streamlined internal communication through meticulous maintenance and updating of spreadsheets. Improved visibility into intake, sell-through, and option line print data. • Achieved precise allocation and wholesale retention in alignment with departmental strategy, contributing to optimized inventory management. • Orchestrated sales order fulfillment for upcoming seasons, ensuring a seamless critical path and meeting delivery deadlines. • Proactively monitored supply chain delays, swiftly identifying and escalating issues to suppliers, minimizing disruptions. • Demonstrated a problem-solving mindset, promptly flagging and resolving issues to foster operational efficiency. • Provided crucial administrative support to the merchandising team, facilitating core functions. • Maintained keen awareness of product performance, tracking best and worst sellers. Contributed to data-driven decision-making processes. • Monitored the website regularly to ensure products are well-represented.
3 words: Millennial Girl Power. MGP was founded in 2006 by Angela Ang. Since then, we’ve grown to more than 120,000 loyal fans on Facebook, as well as more than 97,000 followers on Instagram. • Diligently managed marketing content for posts and livestreams, ensuring a cohesive and visually appealing brand representation. • Led collaborative efforts with global brands, establishing cross-functional partnerships that drove impactful marketing campaigns, successfully expanding brand visibility into new markets. • Spearheaded brainstorming sessions with the Creative, Design, and Marketing teams to create engaging social media content and newsletters. Collaborated with graphic designers to bring ideas to life. • Elevated brand visibility and expanded social media followership through the successful Christmas 2020 Exclusive Collaboration Giveaway. • Developed and nurtured relationships with APAC influencers, amplifying brand exposure and fostering increased customer engagement through successful outreach campaigns. • Orchestrated exclusive PR initiatives involving influencers across Singapore, Indonesia, Malaysia, and Hong Kong, ensuring a strategic and impactful reach. • Devised and executed strategies for the brand’s Malaysian social media account, focusing on Instagram stories and feed. Also, contributed to sample fittings, catalogue editing, and support for the 2020/21 collection. • Ensured seamless upload of new collections to the website with accurate information, maintaining an updated and visually appealing online presence.
• Elevated shop and stock room maintenance, enhancing the customer experience. • Provided expert assistance, boosting customer satisfaction. • Efficiently managed discounts and resolved queries as the first point of contact. • Enhanced shopping experiences through outfit building and tailored recommendations. • Thrived in various locations, demonstrating adaptability and versatility. • Focused on delivering exceptional service for lasting customer satisfaction. • Fostered loyal customer relationships, driving repeat business. • Ensured timely stock deliveries to meet customer demands. • Showcased deep product knowledge, instilling trust in customers.