Harper Silin

Responsibilities: - Select influencers to collaborate with on the RedBook platform - Negotiate collaboration formats and payment terms - Review content and publish on the RedBook platform - Collect and analyze online data and performance metrics Achievements: - Collaborated with 21 influencers with 21 posted on RedBook. - Increased over 60,000 views, 2,000+ likes, 300+ bookmarks, 300+ comments.

Responsibilities: - Multi-Platform Management: In charge of daily management and operations for Instagram, TikTok, LinkedIn, and RedBook, ensuring consistent brand messaging and optimized strategies for each platform. - Content Creation & Integration: Worked with various teams (like the Events Team, Innovation Lab, and The Fashion Clinic) to consolidate content and create high-quality social media posts that fit each platform. - Brand Exposure & Promotion: Helped boost the online visibility and engagement of London College of Fashion’s (LCF) enterprise brands across different social media channels. Achievements: - Instagram: Reached 13,586 accounts in just 3 months (3.9% were existing followers, 96.1% were new); accumulated 45,702 impressions (up 229%); profile visits increased by 49.2%, and external link clicks shot up by 1300%. - RedBook: Achieved 33,272 impressions in 3 months, 609 likes, and 116 shares; gained 129 new followers. - LinkedIn: Garnered 248 page views (up 609%), with 97 unique visitors (up 340%); gained 65 new followers (up 712%); reactions, comments, and reposts increased by 566%, 175%, and 400% respectively. - TikTok: Reached 7,067 video views in 3 months (63% female, 37% male); total of 6,271 viewers. - Event Planning & Execution: Organized and managed over 100 attendees for key events like the ‘Retail Pop-Up’ and ‘Demo Day 2024’.

Responsibilities: - Public Relations Management: Selected suitable influencers, magazines, and celebrities for brand partnerships, and developed marketing strategies. - Content Strategy & Social Media Management: Created tailored content strategies based on brand positioning and market demand, managed social media accounts (including on Weibo, RedBook, TikTok （Douyin）, Kuaishou, and WeChat) across multiple platforms to maintain brand consistency and presence. - Campaign Planning & Execution: Took part in planning and executing showroom at Shanghai Fashion Week, enhancing brand influence, and boosting wholesale sales. Planed and executed co-branding campaign to drive online and offline integration. - B2B Sales Channel Development: Organized cross-industry campaigns and negotiated new sales channels such as live-streaming sales and boutique shops. Achievements: - Social Media: Successfully managed multiple social media platforms, increasing the total number of followers to over 30,000. - Public Relations: Collaborated with fashion magazines such as The Times, Harper’s Bazaar, GQ, ELLE, COSMO, Trendmo, and Vogue. Built solid relationships with nearly 300 influencers and 100 tops celebrities, such as Dilraba Dilmurat. - B2B Sales Channel Development: Consistently exceeded sales targets, achieving a single-session sales record of up to £140,000 through live-streaming campaigns. Led team and showroom projects, securing approximately £80,000 worth of distribution orders during the 2021 Shanghai Fashion Week. - Co-Branding Campaign: Retro Chic x The British Museum (Cultural Collaboration), Retro Chic x Shenzhen InterContinental Hotel (Hotel Campaign), Retro Chic x Anna Yao (Celebrity Campaign), Retro Chic x Maison Bent (London Fashion Week Collaboration)

- Public Relations Management: Built and maintained long-term partnerships with brands, magazines, photographers, and influencers. - Event Participation & Client Communication: Represented the media company at London Fashion Week and maintained close communication with clients to strengthen business relationships. - Content Creation & Publication: Created video content related to London Fashion Week and published it across platforms and the official website. - Assisted the brand in collaborating with influencers to get the ‘Best Street Style’ at London Fashion Week.

Responsibilities: - Public Relations Management: Worked closely with influencers, celebrities, fashion buyers, stylists, and magazines to expand the brand’s influence. - Campaign Planning: Planed and executed social media-centered marketing campaigns to boost brand visibility and user engagement. Achievements: - Social Media: Successfully grew the brand’s Weibo account followers to over 20,000. - Public Relations: Built and maintained long-term relationships with 58 influencers and celebrities, increasing the brand’s exposure in the industry. - Fashion Week: Assisted in organizing the Shanghai Fashion Week showroom project, ensuring smooth execution and strong brand representation. - B2B Sales Channel Development: Collaborated with 8 boutique stores, generating approximately £28,000 in sales, further solidifying the brand’s market presence.