Harper Silin

Responsibilities: Selecting qualified social media influencers and celebrities for brand cooperation; Editing and managing the social media accounts on different platforms (i.e. Weibo, the Red, TikTok, Kuaishou, and WeChat); Planning and/or hosting social media live-stream broadcasts. Achievements: The brand accounts I managed on different social media platforms have gained 30,000 followers; I seeded almost 300 social media influencers and 100 celebrities and saved the company huge endorsement costs; The live-streaming online shops I managed usually outperformed the target, with approximately £140,000 being the best score ; I know how to do seeding with such well-known magazines as the Times, Harper’s Bazaar, GQ, ELLE, COSMO, Trendmo, and Vogue; and seeding with 100 famous celebrities such as Dilireba (迪丽热巴）. For the 2021 Shanghai Fashion Show project, I managed the team and the showrooms and got a number of significant distribution orders (approx. £80,000) signed on; I successfully managed some co-branding campaigns, such as Retro Chic x Shenzhen InterContinental Hotel(hotel campaign), and Retro Chic x Anna Yao (celebrity campaign). Show less

Responsibilities: Managing the market communications for the fashion shows; Working on connections with media, photographers, and magazines; Participating in fashion shows and managing follow-up communication with distributors and clients; Achievements: The marketing promotions I operated finally got the brand awarded The Best Street Style At London Fashion Week, which was published in different media and magazines.

Responsibilities: Selecting the brand endorsers, fashion buyers, stylists, and magazines, and communicating with them; Designing the promotional campaigns mostly on social media platforms; Achievements: I helped the brand retain 20,000 followers on the Weibo account; I managed to get in contact with influencers and celebrities, and maintained around 58 of them; I gained valuable experience and knowledge from assisting in the organization of the showrooms at Shanghai Fashion Week; I achieved a sales turnover of approx. £28,000 by collaborating with eight online boutique stores. Show less

Responsibilities: Selecting suitable jewelry items and placing buying orders; Collecting sales data and customer feedback; Studying the market trends. Achievement: I enjoyed valuable experiences involving jewelry products and customer communications. Participated in Italy Jewelry Exhibition - OROARZZO