Federica Ruoppolo

Reporting to Collection Director | Managing Team of 2 people | Geo scope: Global Internal transition due to organizational restructuring and management changes. • Define and implement global merchandising strategies, aligning collections with business goals. • Lead collection development, optimizing workflows and enhancing cross-functional collaboration (Studio and Product teams). • Establish key processes across the collection lifecycle from creation to sales and buying campaigns. • Tailoring merchandising strategies to address the unique demands of different geographic regions and channels. • Partnered with Production to enhance workflow efficiency and guarantee timely deliveries aligned with the go-to-market strategy. • Manage global pricing strategy and segmentation across multiple currencies, ensuring profitability and market alignment. • Conduct retail buying reviews with the retail merchandising to refine assortment strategies. • Monitored sales campaigns to support commercial teams in driving performance improvements.

Reports to: CEO & Creative Director | Coordination with the licensee and distributor for RTW W&M, with the showroom and distributor for Accessories, and with international subsidiaries (franchise network) Joined to work on merchandising strategies and business development for Women's and Men's collections, including apparel, leather goods, and shoes. • Collaborated with Creative and Development teams, focusing on Accessories, Leather Goods, and Shoes. • Ensured a balance between brand image and commercial objectives, maintaining price ranges and addressing market needs. • Conducted competitor analysis tracking special collections, capsules, and pricing trends. • Managed and coordinated the worldwide sales network, monitoring budgets and overseeing franchise networks in Japan -Korea • Directed buying process for retail and e-commerce channels.

Reports to: Founder & CEO | Managing Team of 2 people | Geo scope: Global Joined from E.Pucci to establish and develop the merchandising function across RTW, Accessories and Homeware lines, contributing to the transition from an e-commerce-driven startup to a multi-channel business. • Built the merchandising function, streamlining workflows across Style, Product, Commercial, and Digital teams. • Defined and executed a merchandising mix strategy aligned with the brand's DNA. • Successfully expanded product categories (knitwear, textile accessories, beachwear & activewear, shoes, and homeware) increasing brand reach and revenue. • Developed global pricing and positioning strategies aligning with brand image and financial objectives. • Collaborated with the digital team to ensure effective digital merchandising implementation. • Enhanced the go-to-market strategy in collaboration with Marketing team by creating and implementing an activities timetable, driving improved sales performance across multiple channels. • Strengthened key partnerships with WHL accounts, maximizing revenue opportunities.

Reports to Chief Merchandising Office and CEO| Managing Team of 3 people| Geo scope: Global Moved to Emilio Pucci to take on greater responsibilities and expand merchandising management from Women's RTW to include Beachwear, Soft Accessories and Pucci Junior lines. • Led collection development with studio and product teams, aligning with brand strategy and market demands. • Contributed to fabric and print selection, fittings, and post-sales adjustments to refine product quality. • Developed the beachwear line, driving business growth and strengthening market presence. • Improved performance of key categories (knitwear and jersey), boosting sales and enhancing the product portfolio. • Partnered with the retail buying team to create a profitable offer aligned with global market needs. • Conducted competitor analysis and market research to refine product offerings and identify growth opportunities. • Managed sales campaigns, including collection presentations, sell-in monitoring, and regional retail buying reviews. • Defined pricing strategies to ensure proper segmentation and protect company margins.

Reports to Commercial and Merchandising Director | Managing Team of 1 person | Geo scope: Global Moved to contribute to the growth of collections, focusing on a distinct aesthetic and end-customer profile compared to previous experience. • Collaborated with creative and product development teams to design collections aligned with the brand's positioning. • Contributed to the creation of a balanced core offer and core products, integrating them with seasonal, fashion-driven items. • Collaborated with retail and wholesale teams across regions to integrate market insights and refine buying processes. • Managed showroom sales campaigns, providing dedicated support to key partners and franchisees. • Monitored worldwide performance metrics, including sell-in, sell-out, and sell-through by channel and region • Conducted competitor analysis and tracked market trends to inform strategic decisions and collection refinement.

Reports to Collection Director | Managing Team of 3 people | Geo scope: Global Joined from Internal promotion to lead strategic merchandising planning for RTW. • Led collection planning and development through collaboration with design, product, and production teams. • Defined the collection grid, balancing trends, price ranges, and carry-over items to support business objectives. • Managed global pricing strategy and segmentation across multiple currencies, ensuring profitability and market alignment. • Led showroom sales operations, strengthening connections with regional teams to drive performance. • Conducted competitor and trend analyses to drive strategic decisions and refine collections. • Partnered with visual merchandising to enhance presentations in showrooms and stores. • Delivered product collection training programs to align teams globally. • Directed retail merchandising initiatives, including window guidelines and buying reviews.

Reports to Merchandising Director | Geo scope: Global Rejoined Valentino following my experience as a buyer to establish and implement retail merchandising across all apparel lines. • Developed and managed the sell-out/sell-through analysis system and WW product reporting. • Provided sales performance analysis offering insights to design teams for product optimization. • Established and maintained strong connections between headquarters and worldwide regional buying offices. • Designed and implemented a global replenishment system to drive best-seller sales and optimize inventory levels. • Created visual merchandising guidelines and in-store assortment strategies tailored to regional market needs. • Oversaw collection deliveries to stores and coordinated visual merchandising efforts to drive sales.

• Responsible of the product assortments of the directly stores (4 in Italy, 2 in London) • Regular monitor sale out and sell through figures • Product Analysis: sell out by product category, sizes and colours • Weekly monitor of the on-hand stock: management in season reorders, transfer among the stores • Monitoring of the deliveries for line / item related to the visual merchandising needs • Definition of the retail pricelist

• Quantitative analysis: sell in-sell out through the use of Microsoft Office Excel • Qualitative-quantitative analysis on product sales figures from previous season to definition the merchandising plan • Create collection line lists to check the balance of merchandising mix • Price-lists • Development of power point collection presentations for Italian and international sale staff • Competitors analysis by travelling to stores in Milan, Rome, Paris, recording price data and qualitative information on merchandising mix and retail

• Weekly monitor of sell out for several brands • Qualitative-quantitative analysis on the collection structures to manage the buying process • Work in showroom with the buying manager to build the assortments • Reporting activity and brand profitability analysis for the commercial planning structure