Commercial retail leader with over 15 years’ experience driving multi-site growth, improving store performance and shaping retail strategy across flagship and regional environments. Strong track record delivering revenue growth, building high-performing teams and implementing operational frameworks that improve consistency and customer experience. Experienced operating between head office and stores, aligning teams with clear commercial goals while maintaining strong brand standards.
Led £8M flagship with 60 staff, stabilising performance and delivering double-digit growth Strengthened customer experience and ensured consistent brand standards across the store Reduced stock variance by 30%, improving margin protection and operational control Built accountability within management team through clear KPI ownership and coaching
Partner with founders to improve retail performance, commercial structure and scalability Build KPI frameworks and reporting systems to strengthen decision making Improve operational workflows, reducing fulfilment times by 25% Support retail expansion planning and store performance improvement Provide practical direction on customer experience and in-store execution
Managed regional portfolio with full P&L responsibility across multiple stores Led 70+ employees, improving trading performance through structured KPI focus Ensured brand standards and visual merchandising were consistently executed Acted as link between head office and stores, aligning teams with commercial objectives Managed labour, budgets and operational costs to support profitability
Played a key role in building and scaling retail operations during rapid brand growth Delivered 40–60% revenue growth through strong commercial planning and execution Built retail structure, operational playbooks and reporting frameworks from the ground up Led new store openings, ensuring consistency in execution and team readiness Delivered store events and brand activations to drive engagement and performance
Managed high-volume store with full responsibility for sales and operations Consistently exceeded sales targets through strong team leadership Reduced shrinkage by 10–20% through improved stock control and discipline Managed staffing, forecasting and daily trading performance