An ambitious strategic thinker who thrives in dynamic environments, bridging the gap between technology and business. I bring positive energy driven by corporate and commercial goals to deliver complex change. I challenge the status quo and apply multi sector and international experience to shape compelling solutions that achieve outcomes. I build collaborative cultures and teams centered on open and transparent communication, allowing people to thrive. - AI Expertise: Deep expertise in the strategic deployment of advanced AI, guiding organisations beyond conventional automation to solve previously intractable problems. This includes designing scalable AI rollout plans, embedding AI into core processes, and translating complex data landscapes into decisive operational and strategic advantage. Proven ability to establish frameworks for responsible and impactful AI integrations in e.g. website & app development, concept development, strategy. - Transforms organisations into more effective, lean, and agile propositions, spearheading operational and cost efficiencies and excellence. - Triggers continuous improvements, streamlining, and restructuring to optimise performance, supporting diversification, sustainable growth, and global expansion. - Acts as a driving force behind digital and cultural transformation and change management, spanning people, processes, and technology to realise benefits. - Maximises multi (C-) level stakeholder and client engagement, fostering relationships and gaining trust from internal and external parties, securing buy-in for innovative change programs, the use of AI and enhancing strategic alignment.
I was responsible for implementing a strategic restructuring of the global digital team, introducing an agile way of working to enhance efficiency and collaboration. During my tenure, I developed and implemented strategic initiatives aimed at driving digital transformation and fostering innovation throughout the organisation. Building strong partnerships with key stakeholders, I ensured alignment of business objectives and successfully delivered projects. As part of my responsibilities, I oversaw the deployment of multiple digital platforms, including a DAM/PIM system and a new CMS platform, which significantly improved organisational efficiency and streamlined workflows. Key Achievements: • Promoted and spearheaded a complex global launch project, overseeing interactions with IT, legal, procurement, and local marketing teams across more than 20 countries. • Achieved substantial cost savings of over Euro 400K through negotiating improved deals with agencies and suppliers, as well as implementing effective cost reduction measures.
I headed and directed the development of corporate websites and multiple digital channels to ensure seamless corporate communications. Taking the lead, I managed the implementation of a mobile application (Intranet) that was designed to promote efficient internal communication and collaboration within the organisation. Through my guidance and management, we successfully created a user-friendly and functional platform that enhanced internal communication and facilitated collaboration among employees. Key Achievements: • Implemented effective project management methodologies to ensure timely and successful delivery of digital initiatives. • Supervised and coordinated efforts of 5+ agencies, internal communications team, and IT department to ensure successful project execution and delivery.
Implementing a new, digital Enterprise Social Network (ESN) environment based on Microsoft Office 365 within PostNL. Ensuring alignment between IT, HR and Corporate Communications, whereby the coupling with existing platforms can be safeguarded and taking the migration to the Cloud into account. Managing stakeholders; connecting and engaging all internal stakeholders and the complex organisation in the change process in order to achieve a common goal. Managing the project team and developing the adoption strategy and rollout plan, implementation and (online) communication related to the implementation and rollout of the platform. Transferring knowledge about social collaboration and (social) business portals. Carry out the ambition and vision of Enterprise Social Networking and online social networking at a senior management level within PostNL.
Developing adoption strategy, concept and communication surrounding the implementation of a Social Collaboration Platform (social business platform) within Group Staff Corporate Communications and Affairs (CC&A) in 12 countries. Managing stakeholders and representing the interests of the Internal Communications department within the project, and during the rollout in the organisation. Providing strategic advice for project management from this mirror function, and developing/executing presentations, trainings and workshops in the interest of platform adoption. Offering support to various teams and MTs in the use of the platform, the setting up of communities, the determination of team goals and translating those goals into the use of the platform.
3sixtyfive is the social marketing partner, focused on strategy and concepts. Our experienced management team and fresh view on the latest trends and upcoming technologies will help your brand to successfully understand and engage your customers as well as your employees. We help brands develop their strategy for the social web, as well as the concepts that will make this strategy work. As your partner, we also manage the implementation and complete execution. 3sixtyfive believes that the greatest challenges and opportunities lie within your own company. That is why we’ve developed a unique social marketing program that focuses on both the market and your internal organisation. With this program we facilitate your employees in their new-found roles and help your brand to engage your (potential) customers. Specialties are: Online (brand) Monitoring & Brand Scans, Social Marketing Strategy, Influencer Identification & Outreach, Social Marketing Concepts
"It's a pleasure to work with Nicole. She brings a tremendous amount of energy and diligence to the table, along with excellent problem-solving skills. Her experience allows her to navigate difficult conversations with both clients and team members with ease. Nicole is incredibly reliable and a great communicator, and her professionalism and personal approach mean that clients absolutely love working with her."