With more than three enriching years at J F REY Eyewear Design, I am proud to lead the artistic creation of a globally recognized eyewear brand. My experience spans from conceiving visual strategies to coordinating marketing campaigns, always keeping an eye on the most cutting-edge trends and applying my expertise in fashion and textile design. My professional journey is defined by the ability to merge creativity with business strategy, allowing our team to launch collections that embody the essence and values of our brand. At J F REY, we have succeeded in creating pieces that not only resonate with our clientele but also strengthen our position as leaders in the fashion industry.
Responsible for the Artistic Direction of the iconic eyewear brand J.F. Rey, creating strategies and visual references to represent its universe through photo shoots, fashion trend research, and more. A bridge between product creation and communication/marketing, my role is to find the ideal colors and materials for J.F. Rey eyewear, work on the collection concept with the Design team, and ensure a flawless eyewear collection. Together with the marketing and communication team, we will create a strategy to present this beautiful collection and the brand's values through a campaign, including photo shoots, social media management, and physical marketing strategies
Entrepreneurial experience as CEO and founder of the company in 2016 to help small Made in Brazil brands, especially in the São Paulo region, create their collections; Understanding the client's DNA and responsible for trend research, brainstorming collection themes, design thinking to develop products, presenting the collection to clients, and executing technical files/materials after validation with the clientele. @fashiupoficial
Creation and development of swimsuit collections for the brand, women and men. Product creation and patterns for the swimsuit collections, trend and material research, visits and follow-ups with fabric suppliers and finished products for collection handover to the pattern maker, fitting, and collection validation. Hand-drawn and digital designs of models and patterns.
Responsible for replicating the France collection in Brazil and developing the strategy/exclusive swimsuit collection for Tribord adapted to the Brazilian market. Product development, management, and sourcing of finished product suppliers and materials; Negotiating product prices and delivery timelines. Competitive monitoring, trend research, and tracking sales performance with the purchasing and sales departments.
PRODUCT SUPERVISOR 2010-2011 Team management of the fashion product registration service on the site (21 employees); responsible for the design and registration of fashion campaigns on the Veepee Brazil website. PRODUCT ASSISTANT 2009-2010 Technical description of fashion products registered and available for sale on the Veepee website; Uploading campaigns and managing information and the platform for updating the Veepee website in the Fashion category.
Assistance and participation in the development of men's and women's sportswear lines. Approval / rejection of color and fabric samples. Checking the fitting of developed samples, both from domestic and international suppliers. Creation and development of tags, trims, labels, and all visual programming for the department. Contact with national and international suppliers, research on fashion, materials, fabrics, trims, etc., for collection development. Market research (both on competitors and the company itself) for sales analysis of the department and collection development.