Jay Oh
I am a digital marketing expert with 20 years of experience in driving digital marketing business on a Pan- European scale for clients such as Samsung and LG. My expertise lies in delivering comprehensive digital marketing strategies, overseeing operations, and executing impactful campaigns. Additionally, I have directly communicated with European CEOs, CFOs, and other client-side C-level stakeholders for proposal development and performance reporting. My focus areas include: - Efficient digital marketing operations with optimized process and resource management. - Multi-cultural team management fostering an inclusive and collaborative culture. - Restless process and performance analysis
Responsible for the resource utilisation and project profitability of the company with 130+ billable resources and £20M+ projects in the UK. I led - Development of KPIs and digital/retail/campaign project delivery process between cross-functional teams - Project/resource management tools (Jira and Tempo) implementation and training - Launching of a real time efficiency dashboard (Power BI) for top management and team leaders - Weekly resource and recruitment meeting with CFO The billable resource utilisation rate improved from around 60% to over 90%. Based on the success of new process and tool implementation, it has been implemented in Germany, France, Spain, and Austria.
In pursuit of digitalising the company's offline-only retail marketing business, I proposed the client to integrate online and offline retail marketing intelligence. As a first step, I led - Development of European retail store DB including fixtures, displayed models - Development of mobile app (Brand Management Platform) for data collection As a result, Samsung was enabled to track the progress of 60K+ branding renewal successfully in its retail stores in Europe.
With a goal to step up LG's digital marketing capabilities in Europe, I managed - Development of regional digital marketing governance model - Launching of the Digital Marketing Centre (DMC) for LG Europe with strategy, platform operations, social media campaigns, data & analysis functions - Consulting LG Europe with digital marketing strategy - Initiation of European content marketing for lg.com and social media marketing with the editorial section 'LG Magazine' - Delivery of flagship launch campaigns - Regular reporting to LG Europe CMO The successful delivery of LG Magazine and its content delivered additional 2M+ traffic & engagement to lg.com and social media.
Overseeing Cheil Europe's digital marketing capabilities and services to Samsung HQ and EHQ with Cheil Europe Digital Marketing Centre (DMC). Including digital platform operations, social media management, content marketing, tech & development, project management, performance analysis, and CRO in European scale. The key achievements of DMC are - Making Samsung the No.1 Olympics sponsor amongst Nike, Coca-Cola, Sony and VISA with successful delivery of Samsung 2012 London Olympics Digital Hub and onsite content creation & global distribution following the Olympic Torch Relay. - Enabling Samsung to start regional social media management through the launch of the Social Media Centre (SMC) in Europe with community management and social listening service. - Onsite content creation and European distribution for Samsung's flagship launch generated an above 300% traffic increase and more than 50% increase of pre-order after the announcement . - The content platform 'Samsung Discover' increased organic SEO traffic to samsung.com sites and social media platforms. Samsung Discover provided new opportunities for Samsung to engage with customers. As a result, 17 Samsung subsidiaries implemented Samsung Discover in their .com sites. - Optimised and enhanced Samsung digital marketing operation in Europe with Shared Service Operations (SSO). SSO allowed Samsung EHQ to centralise digital marketing investment efficiently under strong governance and consistency. As a result, Cheil Europe and DMC became the core digital marketing partner agency to Samsung Europe for strategy, BAU operations, flagship campaigns, content marketing and digital marketing intelligence.
In charge of Samsung.com European operations as the Head of Online Marketing Centre with 3000 FTE across Europe. I could achieve, - Making Cheil Europe Samsung's Pan-European digital platform services partner under strong governance from HQ - Successful implementation of global CMS (TeamSite) roll-out in the European markets - Delivery of European samsung.com BAU operations and flagship launch projects - Seamless delivery of samsung.com platform enhancement phases 1-3 - Launch of m.samsung.com in Europe
As the first online marketing staff in Cheil’s European network, I delivered various projects for Samsung UK clients including: • Samsung.com/uk operations • Online & offline product launches for mobile, TV and Home Appliances divisions • Online campaigns for Samsung Fun Club (CRM)