Jay Oh
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A digital marketing expert with 20 years of experience in leading and delivering Pan-European digital marketing operations and campaigns for Samsung and LG on a European scale. Directly communicated with internal and client side C-level stakeholders for proposals and delivery reporting. I also led the transformation of the previous companies business nature for utilisation and process optimisation with implemention of various tools. My focus has been on: - Digital marketing operations with efficiency from continuous project management process improvement and performance monitoring with data - Team management with utilisation optimisation - Managing multi-cultural team across Europe with collaborative culture - Restless peformance analysis under strategic thinking which is applied to day to day operations
- Brands Jay has worked with
- Cheil UK
- GIIR Germany GmbH (HS Ad)
- Samsung.com European Operations
- DIGITAL
- Jay's past titles
- Head of Performance
- Head of Retail Marketing
- Head of Retail Marketing
- Head Of Digital Marketing
- Head Of Digital Marketing
- Head Of Online Marketing
- Senior Account Manager
Open to relocation
Open to Full-time work
- Permanent Positions
Head of Delivery Efficiency
Cheil UK
Jan 2021 - Mar 2023
In charge of efficiency and profitability of the company's resources (130+) and projects (£20M+), I re established business processes and KPIs, implemented project and resource management tools in UK ...
Head of Data Driven Retail Marketing
Cheil UK
Mar 2020 - Dec 2020
With a mission to digitalise the company's retail marekting business, I did
• Set up an online & offline integrated performance analysis framework for Samsung EHQ
• Managed to develop the first Sams...
Head of Retail Marketing Group
Cheil UK
Sep 2019 - Mar 2020
Enhancing Cheil's existing Retail & Experiential team towards data driven retail marketing group with in store data collection product and pan-European retail DB.
Head of Digital Marketing Centre
GIIR Germany GmbH (HS Ad)
Sep 2016 - Aug 2019
With a goal to step up LG's digital marketing capability in Europe, I established European DMC (Digtal Marketing Centre) in Frankfurt (LG's European HQ). My key achievements are
• Establishing Europe...
Head of Digital Marketing Centre
Cheil UK
Feb 2012 - Aug 2016
As the Head of DMC (Digital Marketing Centre), I managed Samsung's .com and social media operations teams in Europe and initiated European content marketing combined with data analytics then implement...
Digital Marketing
(Advanced)
Web Marketing Strategy
(Advanced)
Marketing Operations
(Advanced)
Leadership
(Advanced)
Web Analytics
(Intermediate)
Project Management
(Advanced)
Social Marketing
(Advanced)
Team Building
(Advanced)
English
Sogang University
Bachelor of Arts
1991 to 1997
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