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Charmaine Ayden

Creative Lead, Digital Services at Karla Otto
Portfolio website
About

Creative Lead & Brand Strategist based in London, with experience developing and executing digital content and social media strategies for luxury fashion and design brands

Previous Brands
Vogue College of Fashion
Rat & Boa
Farfetch
Karla Otto
Stella McCartney
Browns Fashion
WGSN
Work Experience
Guest Lecturer
Mar ‘25 - Now
Vogue College of Fashion

Guest lecturing on courses including MA Luxury Brand Management & Social Media, Strategy and Marketing.

Head of Brand & Content
Nov ‘24 - Now
Rat & Boa

Interim Head of Brand Content
Jul ‘22 - Jul ‘23
Farfetch

Creative Content Director
Jan ‘22 - Jul ‘22
Karla Otto

Creative Lead, Creative & Digital Strategy
Jul ‘18 - Feb ‘22
Karla Otto

Digital Content Editor, Creative & Digital Strategy
Sep ‘15 - Jun ‘18
Karla Otto

Global Content and Community Manager
Feb ‘14 - Jul ‘15
Stella McCartney

Senior Fashion Features & Copywriter
Mar ‘11 - Feb ‘14
Browns Fashion

Image Assistant
Aug ‘10 - Dec ‘10
WGSN

Languages
English - Native
Recommendations
Clare Cartwright
Senior colleague - Acount Director, Digital , Karla Otto
Jul 2018 - Jul 2015

I worked with Charmaine for many years across many projects, and I always appreciated her positive attitude and dedicated work ethic. She has very strong creative ideas, and really understands how to turn them into impactful campaigns and initiatives. She's really hardworking and always delivered work to a very high standard. She's also a pleasure to be around and I wouldn't hesitate from recommending her!

Zoe Patoff
Direct manager - Senior Vice President, Global Creative & Digital Strategy Division , Karla Otto
Jul 2018 -

Charmaine is a real pleasure to work with, both professionally and personally. She always has fresh and interesting ideas that are ahead of the pulse and is a real-team player who loves to collaborate and champion others. Coupled with an incredible work ethic and high emotional intelligence, she is a real asset to any team / company.

Amelia Penfold
Senior colleague - Marketing Manager , Browns Fashion Full-Time
Mar 2011 - Feb 2014

Charmaine is both incredibly talented and a wonderful person. Her ideas were always out of the box and she is solution oriented at all times. She is a great creative thinker and very open minded. She is great to have in a team as she is so generous and kind spirited. I couldn’t recommend someone more highly.

Education & Training
Northumbria University
‘07 - ‘10
BA Fashion Communication
London College of Fashion
‘06 - ‘07
Foundation degree
Fashion Promotion
London, UK