LinkedIn Multimedia creative director, digital content creator and producer, social media manager, freelance creative and fashion writer, SEO long/short form copywriter. Proven problem solver and innovative, analytical thinker. Very social media adept with expert vision regarding digital and print landscapes. Technologically proficient and always up-to-date. Extensive leadership and management skills, results-oriented negotiator. Intelligent, self-motivated, ambitious. Extremely socially, politically and culturally aware. Luxury fashion and design conscious. Adaptable to fast-paced environments and industry trends. Consumer media savvy (industry and market, online, social media and print). Always collaborative, versatile, clear of voice and able to inspire. Passionate about storytelling.
DontDieWondering.com – Consultant Creative Director Jun 2022 – Jan 2023: London, UK • Redeveloped the existing creative direction to include more talent/brand partnerships (adding bespoke filmed content) to implement a completely new revenue strategy for the luxury lifestyle platform. On the back on this I personally negotiated lucrative business partnerships with major fashion brands like BOSS and luxury tech company Grey Ark Tech – the first major deals for the platform. • Re-focused the overall content to be luxury brand friendly to increase possibilities for further partnerships/sponsorships. • Developed a more 'luxury friendly' editorial ToV to better match the ambitions, and implemented a content calendar that better mirrored up-coming events in the luxury markets.
• Managing a team of product copywriters to maintain the established ToV. • Auditing brand pages/products for correct taxonomy, SEO, product information, syntax and images. • Providing regular feedback to copywriters on best practices. • Managing daily/weekly targets and reporting up to production team leaders. • Attending daily/weekly production meetings. • Attending seasonal buyer's presentations on new collections, stock and brands. • Attending/giving training sessions for/to copywriters. • Regular product copywriting/re-writing whenever needed.
• Owner and creative strategy, direction and production of premium, multimedia (print, film, social media, digital) luxury fashion, beauty and culture publishing company. Publication of biannual luxury fashion magazine, THE FALL. • Identified and negotiated lucrative business partnerships with tier one luxury brands like Chanel Beauty, Alexander McQueen, Dior, Armani, Mui Mui and Gucci to produce photographic print and filmed talent content. • Established deep relationships within fashion, music and entertainment for major interview features with the likes of Anya Taylor-Joy, Oliva Dean, Celeste, Michael Shannon and Anson Boon amongst others. • Creative direction, and full production and project management of major photo and fashion shoots, domestic and international, with leading contacts within the creative industries (photographers, film directors, stylists, hair/MU, etc). • Copywriting, curation and management of all high fashion and culture digital and social media content, as well as mentoring and editing small teams of trainee copywriters. • Conducting long-form interviews with industry-leading professionals and talent. • Contract commercial creative agency work for brands and companies – photographic, print and film. • Representing the company/publication at meetings and events to network and increase industry awareness
• Personally instituted a plan to establish business relationships with luxury companies and negotiated lucrative financial partnerships with Harry Winston and Netjets. • Developed a far-reaching advertising strategy for the publication that increased revenue by over 45% in one year. • Conducted wide-ranging interviews with notable business leaders that raised the wider profile of the publication throughout the industry and with potential advertisers. • Commissioned high-end writers, photographers and creative teams for major features that significantly raised the quality of content, while slashing production costs by up to 8% on the year.
• Worked with the editor-in-chief and publisher to conduct market research ahead of launching the title. • Managed the day-to-day operations – commissioning, photoshoots, writers, deadlines, website. • Photoshoot/covershoot production. • Co-ordinated on all revenue, advertising and sponsorship strategies to maximise growth and streamline production. • Conducted major interviews and wrote both short and long form features for the publication and website. • Implemented a strategy for additional external coverage in national/international news media.
• Assisted the editor-in-chief on all creative content and editorial/creative direction, planning and promotion, photoshoot production. • Personally planned and conducted a long-form interview with the then MD of Cartier UK, Arnaud Bamberger, that led to me negotiating for Cartier to become our first advertising partner for the magazine. • On the strength of this I also secured financial sponsorship from the Cartier Polo event, Windsor, for subsequent issues that increased our revenues by approximately 90% year-on-year.