I am an accomplished and results-driven sales leader with over a decade’s experience in the premium/luxury fashion industry. My expertise includes developing and implementing comprehensive B2B sales strategies, managing global markets, and achieving revenue targets. I excel in customer management, with a strong track record of successfully nurturing network relationships and increasing sales. With a deep understanding of the industry, I bring valuable product knowledge, particularly in RTW, intimates & accessories. I am a highly organized professional, capable of juggling priorities in fast-paced environments while instilling best practice sales techniques in cross-functional teams. My leadership skills, both in managing teams and fostering cross-functional partnerships, have consistently contributed to the success and growth of the organizations I've worked with. I possess exceptional written and verbal communication skills, with full professional proficiency in English. My analytical and detail-oriented approach, combined with a positive 'can do' attitude, positions me as the ideal candidate to lead and enhance your sales team, expand market share, and drive revenue growth.
Spearheaded transformative changes in wholesale operations, optimizing distributor & agency partnerships Manage a HQ team & oversee distribution & agency partnerships across Europe, North America UK & Australia Collaborate with key accounts, including Selfridges, Harvey Nichols & Kadewe to ensure brand alignment & drive performance Budget & strategy Negotiate terms resulting in improved profitability Provide data-driven insights in weekly meetings to align with all departments & enhance the business’s performance
Providing strategic and creative consultancy to independent fashion brands, shaping narratives that balance artistic integrity with commercial vision. Working across brand strategy, creative direction, and global market development to cultivate considered, enduring growth. Brand & Marketing Strategy: Define and refine brand positioning through bespoke marketing strategies that articulate creative identity and resonate across international markets. Wholesale Strategy & Management: Oversee wholesale strategy from pricing architecture and collection structuring to showroom presentation, buyer relations, and seasonal market appointments in key fashion cities. Creative Direction: Lead the visual and conceptual direction of lookbooks, campaigns, and brand identity, ensuring cohesion between creative output and strategic intent. Social Media Strategy & Execution: Craft digital storytelling frameworks that translate brand values into compelling narratives and cultivate engaged communities. E-commerce & Digital Presence: Guide the evolution of online environments — from UX and website design to editorial content and email marketing — ensuring a seamless expression of brand vision across digital channels. Production, Sourcing & Buying: Partner with ateliers and manufacturers to oversee production, sourcing, and allocation, maintaining a focus on craftsmanship, material integrity, and collection coherence.
Organising marketing initiatives around product launches & key dates Reviewing sales & pushing product to maximise profit Maintain an up to date contact list of all global press Art direction & production of all photo shoots from online to content Review of seasonal budget & projections Budgeting & execution of seasonal campaigns for London, Paris, New York & Miami Appointment scheduling across all sell in periods along with leading all appointments OTB & contract negotiation Store outreach & relationship building Out of season prospecting Weekly sell through analysis, creating campaigns & developing unique marketing opportunities to boost sales Creation of global wholesale pricing structure & RRPs Store visits & staff training sessions Implementation of stock swaps for slow sellers & replenishment orders
Fiona was a very capable and pro active member of our team. Furthermore, Fiona's collaborative spirit and strong interpersonal skills have been instrumental in fostering partnerships and relationships with key accounts, influencers, and media outlets. Her keen eye for identifying opportunities and her proactive approach to leveraging them have consistently yielded impressive results for Bower Swimwear putting the brand on the map with very limited rescources. Beyond her professional skills, Fiona is a pleasure to work with—approachable, reliable, and always willing to go above and beyond to achieve the desired outcomes. Her passion for the brand and her unwavering commitment to excellence are truly commendable.