Tim MacHenaud
With over two decades spent in the luxury retail sector (Roche Bobois, Bang & Olufsen, BoConcept), my journey has been marked by a steadfast commitment to excellence in sales, brand expansion, and team leadership. I had the opportunity to visit 49 countries and meet passionate retailers in over a hundred showrooms to understand their strengths and weaknesses. From August 2016 to October 2024, as the franchisee of BoConcept in Washington DC, our mission was to deliver exceptional Danish design furniture, tailored to the discerning tastes of this international city clientele. Leading a vibrant team, we've successfully expanded our presence with a renovated Georgetown flagship and a new showroom at Tysons Galleria, which stands surrounded by the world's most prestigious brands (LV, Cartier, Chanel, Dior, Gucci…). Our organization has thriven on creating extraordinary spaces in our clients' homes that reflect our dedication to retail excellence. This customer-first approach, combined with strategic sales, team training and coaching, propeled us forward in the competitive landscape of high-end retail.
- network of 34 stores, including a corporate own store on the Champs Elysées - turn around a network in a difficult situation - team management, motivation, lead during changes, recruitment, training - network development - Coordinate and create sales and marketing actions
- Provide all sales support to a network of up to 31 strores - Define France sales and marketing strategies, in line with international group direction - Develop a network by recruiting new franchisees and expand with existing network - Management of a team of 9 mid-level managers - up to 30 franchise stores + one Paris flagship corporate own store - sales : up to 45 M€ excluding tax
- Assist up to 23 franchisees around the world in their daily issues - Give sales and technical training to sales teams - Provide support on national marketing media plans - Guide franchisees in their store merchandising - Prospect and recruit new partners - Participate at International trade fairs : Milan & Paris - Handle all topics in relation to a store opening with a new franchisee in a new country - Primary zones : Middle East, Asia, South America and Russia
- Roche Bobois Franchisee in Spain - Furniture store of 650 m2 in city center location - Retail sales - Logistics - Accounting
- Assist up to 15 franchisees around the world in their daily issues - Give sales and technical training to sales teams - Provide support on national marketing media plans - Guide franchisees in their store merchandising - Prospect and recruit new partners - Participate at International trade fairs : Milan & Paris - Handle all topics in relation to a store opening with a new franchisee in a new country - Primary zones : Middle East, Asia and Russia
Prospect new consultants and companies seeking ISO 9000/14000 certification Prepare and participate at industrial tradefairs Create marketing brochure and advertising in line with companies headquarters' guidelines