I'm a digital commerce expert with 7+ years of experience turning ambitious brands into global players. From luxury fashion to performance lifestyle, I’ve led digital growth across Shopify Plus, Headless builds, and omnichannel ecosystems — always with a sharp eye for brand integrity and operational excellence. My strength lies in connecting the dots: deep technical fluency, operational pragmatism, and a 360° understanding of what makes a brand truly resonate. I don’t just build stores — I architect systems that scale, convert, and connect with audiences across borders and touchpoints. Whether you’re launching, replatforming, or expanding internationally, I bring structure, vision, and hands-on experience to deliver lasting impact — at every stage of growth.
Strategy and project management, constantly improving and innovating operational processes and influencing the global shopping experience for Highsnobiety’s customers with scaleable and sustainable initiatives. * design, implement and manage several projects and programs in the fields of trading, logistics, B2C fulfillment, packaging, payments, online retail, data quality and customer service * analysing the impact of initiatives on customer satisfaction and customer lifetime value * optimizing existing processes, both long-term and through issue management and sustainable problem solving * developing and maintaining SOPs and ERP processes * developing deep insight into how Highsnobiety’s commerce team is run across the board ensuring cross-functional scalable global operations * responsible for sales forecasting and operational capacities management
Trading & Sales optimization based on data analysis and KPI’s. Analyzing data from market and consumer studies to generate commercial insights contributing to the growth of the business. Product management, responsible for enhancing customer experience and satisfaction. Collaborating with the Tech & Product teams to improve the UI & UX on mobile & desktop. Site management & Visual merchandising, CMS management ensuring all products are available online. Maintaining and curating Shop & Category pages across the site based on data analysis and activation planning. Business Development, Maintaining relationships with strategic partners & establishing new ones to contribute to the growth of the business. Strategy & Planning, in both eCommerce & Retail operations contributing to successful launches of new projects across multiple platforms & mediums.
- Team management in daily retail operations. - Website maintenance & content management. - Conceiving social media strategy and execution. - Organising and updating inventory, customers and business partners databases. - Maintaining and establishing new relationships with international brands & businesses for future partnerships. - Customer service to visiting clientele at the concept store.