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Open to Permanent
Open to Permanent

Irene de Hoz Atero

Internal Communication / People & Culture
About

I have 4 years of communication experience, 2 of them specilized in internal communication. My job is to create the best working environment for the employees. As an internal communicator I can give people the knowlegde of what is going on in their company and make sure the company values are set into place. I have the opportunity of working with many departments and connecting with different people within the company, whilst developing my creativity.

Previous Brands
Skeepers
Tequila Works
Peidró Comunication
Diseño Comunicación Editorial
Work Experience
Internal Communication & People Experience
Aug ‘22 - Feb ‘25
Skeepers

As an Internal Communications & Employee Experience Specialist at Skeepers, I played a key role in fostering engagement, collaboration, and a strong company culture through strategic communication and innovative initiatives. - Developed and executed internal communication strategies aligned with business objectives, achieving a 60% employee engagement rate in internal initiatives. - Led content creation and management for internal platforms, including newsletters, intranet articles, and LinkedIn Life, reaching an average open rate of 50% on internal communications. - Organized and facilitated company-wide events and initiatives, such as quarterly team buildings, weekly engagement activities, and monthly leadership breakfasts, increasing participation by 30% throughout the year.

Workplace & People Experience
Dec ‘21 - Sep ‘22
Skeepers

- Implemented practical and efficient work strategies in collaboration with ESG, IT, and HR teams, with whom I worked closely on a daily basis despite being in different locations, ensuring smooth communication and seamless execution of global initiatives. - Negotiated with vendors to secure conditions aligned with company objectives, achieving favorable agreements while maintaining strong relationships for future collaborations. - Launched creative initiatives to enhance office attendance and team bonding, leading to a 15% increase in voluntary office presence through informal coffee sessions and interactive activities. Through these initiatives, I contributed to creating a more engaged, motivated, and connected workplace, enhancing the overall employee experience at Skeepers.

Office Manager & Internal Communication
Dec ‘20 - Dec ‘21
Tequila Works

As an Internal Communication & Office Manager at Tequila Works, I played a key role in enhancing employee engagement, streamlining processes, and improving internal communication strategies. - Designed and implemented a comprehensive communication strategy to reconnect employees working remotely due to COVID-19. This initiative combined remote and in-person engagement efforts, significantly improving team cohesion, fostering a sense of belonging, and ensuring that employees remained aligned with company culture despite the challenges of remote work. The strategy had a lasting impact on internal collaboration and employee morale. - Developed and managed a high-impact internal newsletter, overseeing content writing, formatting, and distribution to keep employees informed and engaged. - Created essential HR materials, including welcome packs, employee manuals, and company policies, improving onboarding and internal communication. - Successfully organized and executed corporate events, ensuring seamless coordination and delivering memorable experiences for employees. - Negotiated and maintained strong vendor relationships, securing favorable conditions while aligning with company objectives. - Streamlined document management processes, ensuring efficient organization and easy access to key company information.

Brand Manager
Oct ‘19 - Mar ‘20
Peidró Comunication

As a Brand Manager at Peidró Comunicación, I specialized in content creation, crisis communication, and event planning, helping brands build strong and strategic communication efforts. - Developed compelling content, including briefings, press releases, and articles for product launches, events, press conferences, and media interviews. - Participated in crisis management initiatives, negotiating with the media and preparing crisis communication plans, including a COVID-19 prevention strategy, for clients of the catering industry. - Designed and implemented influencer marketing strategies, successfully positioning brands in diverse industries through strategic partnerships. - Coordinated and executed event planning, ensuring smooth operations and impactful brand experiences.

Junior Brand Manager
Jan ‘18 - Oct ‘19
Diseño Comunicación Editorial

As a Junior Brand Manager at Diseño Comunicación, I contributed to communication strategy development, social media management, and event execution. - Developed and reported on communication strategies, working with publishing houses and literary foundations to enhance brand visibility. - Managed social media platforms, crafting engaging content to strengthen audience engagement. - Organized and executed book-related events, including signings, presentations, press conferences, and book fairs, ensuring a strong brand presence. - Wrote, formatted, and distributed press releases and dossiers, providing media with key information to amplify brand messaging. These experiences have strengthened my ability to craft impactful messaging, manage large-scale events, and drive engagement through strategic communication initiatives. Most importantly, this work experience enhanced my ability to approach tasks with a data-driven perspective, teaching me how crucial it is to measure the impact of company initiatives and campaigns.

Marketing & Communication Intership
Apr ‘17 - Jul ‘17
Diseño Comunicación Editorial

During my internship in the communication department, I actively participated in various tasks related to promotion and public relations within the literary sector. My main responsibilities included: - Compiling press kits and writing press releases. - Organizing events for book launches and literary awards. - Contacting media outlets to promote editorial initiatives. - Participating in the Madrid Book Fair, assisting with event organization and activities. - Designing invitations and posters for literary events. - Managing social media accounts for various publishers and literary foundations. Additionally, I had the opportunity to occasionally assist with tasks related to proofreading, translation, and general promotion, further expanding my experience in the communication field. This role allowed me to develop key skills in event management, public relations, and teamwork within a dynamic and creative environment.

Languages
Catalan
English
French
Spanish
Madrid, Spain