With over 25 years of experience in the luxury fashion industry, she has held diverse roles, ranging from modeling to public relations, and most recently, coordinating ready-to-wear (RTW) collections in collaboration with creative teams. Her expertise spans the entire development process of fashion collections, ensuring timely execution and seamless communication across departments.
- Coordinates seasonal timelines with Design, Product Management, and Merchandising teams. - Ensures timely prototype delivery and manages fittings to meet collection deadlines. - Supports the Collection Director in organizing meetings and collection overviews. - Manages vintage garments and serves as a link in between the legal team and the creative office to ensure the legalty of the creations. - Aligns teams by sharing collection documentation and providing support during fashion shows.
- Coordinates prototype and sample development with design, materials, purchasing, and pattern-making teams. - Supports the Design Director in preparing Collection Overviews. - Manages collection documentation and communication across legal, merchandising, and product development teams. - Acts as a bridge between the legal team and the creative office to guarantee the legal compliance of the creations. - Handles visual documents and images, ensuring team alignment throughout the creative process. - Provides full support to the Creative Office team, including during fashion shows.
- Manages relationships with photo agencies to select and purchase celebrity images. - Handles VIP press mailing lists, press releases, and incoming media requests. - Monitors media coverage across press, web, and social media platforms; conducts - ROI analysis using DMR and Fashion GPS. - Manages budgets and handles administrative tasks for various events. - Provides on-site support to celebrities during fashion shows and special events, ensuring smooth event coordination.
- Assists the Fashion PR team in developing global public relations strategies for projects and events. - Supports the coordination of interviews with collaborators and talents for media engagements. - Creates and edits press releases, ensuring timely distribution to media outlets. - Provides logistical and operational support during fashion shows, contributing to the overall success of the events.
- Built an 18-year international career as a fashion model, starting in South America and expanding globally. - Served as a House Model for Gucci for 12 years, collaborating on women's RTW collections, from creative development to showroom sales and e-commerce. - Modeled for luxury brands such as Stella McCartney, Tom Ford, Bottega Veneta, - Boglioli, McQ, Celine, Vionnet, Marni, Trussardi, Donna Karan, Gianfranco Ferré, and Paul Smith.