Vineeth Doki

• Launched and scaled Jaipur Rugs’ European operations from inception, growing revenue from €0.6M to €3M within three years—representing a 120% compound annual growth rate. • Built and led a team of 12+ across Milan, Paris, Germany, and Switzerland; designed a custom onboarding and training program in India to upskill team members into luxury rug experts. • Directed all European sales and marketing, leading partnerships with VIP clients such as Molteni, Fendi, Bulgari, B&B Italia, DIOR, Brunello Cucinelli, Ferretti Group, and more. • Executed award-winning 2025 campaigns—including The Court of Carpets (a tennis match staged on 93 handmade rugs, featured in a 22-page Vogue Italia spread), The Jaipur Rugs Cricket Pitch, and Jaipur in the Show—which collectively generated 134 global press features, 1.83 million estimated views, and reached a total audience of 1.25 billion. • Curated and launched designer collections in collaboration with Michele De Lucchi’s AMDL Circle, Chanel’s Vimar 1991, Mario Bellini, and Kengo Kuma. • Directed Jaipur Rugs’ presence at Salone del Mobile and Milan Design Week for 3 consecutive years; 2025 exhibit drew 12K+ visitors and created a €7M sales pipeline. • Spearheaded plans for Paris and German flagship expansion by first establishing localized teams and agency networks across Europe (15+ agent network built under my leadership); also led the search and strategy for relocating and scaling Jaipur Rugs’ Milan gallery to a new, more prominent location.

Within the Operational Retail Sales & Marketing Department Europe, i - Help to develop Jaipur Rugs Retail and e-commerce strategy and digital consistency while coordinating the markets. - Sell-out analysis and development of best practices for Jaipur Rugs e-retailers websites. - Plan and execute in-store-promotion plans, events, and seasonal visualization plans - Support the construction of purchasing strategies multimedia [Digital (Display, Social Networks, Search), Press, Display.]: International piece and the active markets in Europe. - Actively lead and participated in organizing and executing multiple international trade shows (Salone Del Mobile), from fabricator procurement to booth design and setup, developing international strategies for client attention, Marketing Strategies. - Participate actively in the implementation of the market-defined strategy and in the performance follow-up. - Ensure the interface the everyday life with media agencies (management and followed by the evolution of media plans) - In connection with the agencies of creative adaptation, prepare, follow, and guarantee the excellent delivery of the creative materials (print, development of the digital banners, the videos) - Monitor local trends and feedback findings to International marketing to ensure the success of collections. - Analyse Jaipur Rugs & Competitors' performance in terms of sell-out results and marketing activities. - Contribute to the improvement of Jaipur Rugs product portfolio in terms of assortment & competitiveness. - Store Performance Enhancement & Monitoring: KPI and target definition, results from analysis, and dissemination with Stores; match to traffic monitoring and analysis. - Store Planning, involvement in any store layout definition considering Clients, Visual merchandising, and Logistics aspects to ensure the high standard presentation of the Store.

Cultivated strong relationships with new clients, while maintaining existing client relationships. Collated and maintained client information in the CRM database. Worked closely with staff across departments to implement growth strategies. Demonstrated strong interpersonal skills with the ability to engage effectively with various levels

Key Responsibilities: • Brand Development: Spearhead the creation and implementation of innovative branding strategies to enhance the organization’s image across internet and web platforms, ensuring alignment with luxury fashion industry standards. • Integrated Campaigns: Design and execute comprehensive communications and advocacy campaigns that seamlessly integrate across various media channels, including email, social media, and web properties, to maximize reach and engagement. • Crisis Management: Collaborate cross-departmentally to develop and lead effective crisis communication and issues management strategies, ensuring the brand’s reputation is maintained during challenging times. • Marketing Materials Production: Oversee the production of high-quality affiliate marketing materials, ensuring consistency in image branding and graphic presentation that reflects the luxury status of the brand. • Content Coordination: Coordinate the content of all external and internal communication and marketing materials with respective departments, ensuring a cohesive and consistent message is delivered across all platforms. • Budget Management: Develop and present the budget for the Communications and Marketing Department, ensuring all activities are compliant with the budget throughout the year. • Media Relations: Supervise and proactively manage media relationships, including public relations and advertising efforts, to enhance brand visibility and attract positive coverage in top-tier fashion publications. • Team Leadership: Lead a dedicated team towards achieving strategic marketing and communications goals, fostering a collaborative and results-driven environment. • Operational Oversight: Manage operational matters to ensure the effective achievement of organizational objectives, maintaining a high standard of excellence in all marketing and communications efforts.

Understood the functions of various departments and observed the inter-dependency among the departments. Observed the company processes with regard to the topic of study. Screening of resumes and application forms and learned to Schedule and confirm interviews with candidates. Responsible for making meetings and travel arrangements and learned to post, update and remove job ads from job boards, careers pages, and social networks. I built-up my network, try and grow my list of contacts while I was there.

My main responsibility was concentrating on research for the company. I'd look through all the newspapers, magazines, and online resources and look at the coverage the company had over the week. Communicating to the buyers quite a lot, the buying category teams and some of the different Marketing teams to make sure we're delivering an integrated campaign whether it was in-store, in the press, or digitally. Learned project management. I had to speak to advertising agencies every day. So our creative agency would come up with concepts for what we needed to provide for an in-store environment.

Support the coordination of operational projects on Marketing Sales: - Help to develop the e-commerce strategy and digital consistency while coordinating the markets - Develop Sales and marketing support tools and share all the guidelines with the markets - Sell-out analysis and development of best practices for brand's e-retailers websites - Digital Project management - Projects coordination with suppliers - Production of planograms and visual identity charts for brand retailers - Develop e-commerce and marketing support tools and share all the guidelines with the markets - Digital Project management

Critically evaluate options to enhance student and youth communities and led social work projects which created an impact in 3000 youth in Andhra Pradesh in India and developed a network to engage young social workers with policy and social analysts to establish SDGs laboratories and exhibition at schools in India.